Kickstarting a Brand with the CEO of MODRN MAN, Dan Farris

In Episode 12 of the Lion’s Share Marketing Podcast, we get a sneak peak into what it takes for kickstarting a brand. Dan Farris, CEO and founder of MODRN MAN, shares with us the motivation behind starting this new venture, the process of launching the products, as well as some of the challenges he has encountered along the way.

Dan Begins by explaining that MODRN MAN originated from the need to solve a personal problem. With the help of his wife, he came to the realization that he needed to start taking better care of his skin. His initial response was to look through his wife’s skin care products but found them to be complicated and time consuming. Dan’s next attempt was to look for skin care products designed for men but what he found was that they were either the same as women’s products but labeled for men or they were simply confusing to use. Determined to find a solution to his problem he worked to engineer quality skin care products for men that were simple to use and understand. Rather than introducing new products into the market, they focused on understanding how men use skin care products and designed their products to fit men’s existing skin care routines.

Dan later elaborates on how they have been preparing to launch their products. He talks about the Manliest Contest they hosted through which people were able to compete for prizes and gain awareness of MODRN MAN. The success of this contest aided in the success of their recent kickstarter campaign. Dan also talks about the video they created and how it clearly represents the brand’s voice as being lighthearted and humorous.

Lastly, Dan shares some of the biggest challenges MORDN MAN is facing. He begins by joking about how skin care isn’t typical locker room talk among men and this is why getting word out has proven to be difficult. Another issue is gaining consumer trust and loyalty and he explains that much work has been done to establish a long-lasting relationship with consumers. Join us in this conversation about this exciting new company, their strategies and how they are “keeping the human race alive by making men look their best.

Time Stamps

00:00 –Episode Welcome
00:18 – Joke | Link Juice Boxes
01:07 – Co-hosts Introduction
01:53 – What’s in the News Today | Methods used by social influencers to inflate their numbers
08:49 – Kyle’s Quote
12:26 – Featured Guest Introduction
13:16 – What is MODRN MAN
14:07 – Why was MODRN MAN created?
16:02 – How to get word out about new brand & concept
17:13 – Kickstarter Process & Advice for Marketing Leaders
18:30 – Manliest Contest
19:43 – MODRN MAN’s Mission Statement
20:31 – What differentiates MODRN MAN from competitors?
22:38 – Brand Voice
24:16 – Biggest Challenge with MODRN MAN
25:00 – Guarantee on MODRN MAN Products
27:40 – Tips for startups’ first video
29:24 – MODRN MAN’s Customer Retention Strategy
30:38 – Episode Key Takeaway
31:46 – Stay Connected with Dan Farris
32:38 – Closing Comments
33:22 – Episode Outro