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Lion's Share Marketing Podcast

Discover how brands are creating marketing wins and moving the needle with their marketing strategies.
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Nov 4, 2022

Q4 Marketing Deep Dive

In Episode 126 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news: Facebook introduces Make-A-Video, an AI tool that generates videos from text. They talk about what this tool will provide marketing teams, and Jon shares why he’s not worried that AI will steal jobs from creatives.

Then Tyler introduces Nate Lagos, Director of Growth Marketing at Original Grain. 

In their conversation, Tyler and Nate have a Quarter 4 marketing deep dive. They talk about marketing strategies for the holiday shopping season, standing out from the crowd during Black Friday, and increasing the lifetime value of customers.

At the end of the episode, Nate offers his key takeaway for marketing leaders: be relentless, go harder, and pick up the pace.

Timestamps
00:59 - What’s in the News: Facebook introduces Make-A-Video, an AI tool that generates videos from text
8:12 - Featured Guest: Nate Lagos, Director of Growth Marketing at Original Grain
8:50 - Advice for marketing leaders who are looking for a new position
10:50 - Original Grain’s strategy ahead of Black Friday and Cyber Monday
16:35 - Standing out from the crowd during the holiday shopping season
19:22 - Forming strategic partnerships with major brands
21:50 - What channels are working for Original Grain?
23:08 - What content works on Facebook?
25:00 - Calculating and increasing the lifetime value of customers
32:30 - Key Takeaway: be relentless, go harder, and pick up the pace
34:25 - Outro

Music

Intro Music – Colony House – Buy “2:20” on iTunes

Outro Music – Skillet – Buy “Lions” on iTunes

https://www.fidelitas.co

Oct 5, 2022
Explosive Retention Marketing Strategies
 
In Episode 125 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website. They discuss the potential benefits that this has for brands, like helping to guide buyers to your website. 
 
Then Tyler introduces this episode’s guest: Curt Staubach, Director of Marketing at True Shot Gun Club
 
In their conversation, Tyler and Curt talk about retention marketing strategies used at True Shot Gun Club and how they built an email list with more than 10 million subscribers. 
 
To end the episode, Curt leaves us with his key takeaway: stay consistent with your marketing strategy and treat marketing like a marathon. 
 
Timestamps 
01:10 -What’s in the News: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website 
06:20 - Featured Guest: Curt Staubach, Director of Marketing at True Shot Gun Club 
07:15 - About True Shot Gun Club 
07:50 - Building an email list of 10 million subscribers 
10:33 - Developing strategic partnerships with other brands 
12:50 - How 10 million email subscribers impact overall marketing strategy 
15:06 - Using contests as a retention marketing strategy 
18:22 - The technology behind True Shot Gun Club’s retention marketing 
21:51 - Fidelatis’s role in True Shot Gun Club’s retention marketing 
24:35 - Getting started with segmentation 
26:08 - Keeping a high open rate with high email send frequency 
28:30 - Most important KPIs in retention marketing 
30:32 - Key Takeaway: Be Consistent; Marketing is a marathon 
32:53 - Outro 

Featured Guests | Curt Staubach

LinkedIn

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.Fidelitas.co

Music Intro Music – Colony House – Buy “2:20” on iTunes 

Outro Music – Skillet – Buy “Lions” on iTunes
Sep 22, 2022

In Episode 124 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: Adobe acquires Figma for $20 billion. They discuss this acquisition's massive benefits to creatives and forecast what the coming years will hold for Figma.

Then Tyler introduces this episode’s guest, Doug Allan, founder of Calm Moment. Calm Moment is a CBD-infused beverage brand that hit markets this summer, focused on producing the highest quality CBD beverage in the world.

In their conversation, Tyler and Doug talk about the challenges of starting a beverage brand during a recession, how to take a product from 0 to 1, and how you can meet customers where they are.

To end the episode, Doug encourages marketers and entrepreneurs to make business growth a daily habit.

Timestamps

00:00 - Intro

01:20 -What’s in the News: Adobe acquires Figma for $20 billion

05:38 - Featured Guest: Doug Allan, Founder of Calm Moment

5:55 - What is Calm Moment?

8:40 - Doug describes the results after 6 weeks on the market

12:00 - Taking a product from 0 to 1

16:35 - Doug’s background in wine marketing and entrepreneurship

27:30 - Impacts of the recession on CPG brands

29:40 - What’s next for Calm Moment to go from 2 to 10

33:30 - Calm Moment’s marketing strategy

41:00 - Key Takeaway

45:18 - Outro

Featured Guests | Doug Allan

LinkedIn

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.Fidelitas.co

Music

Intro Music – Colony House – Buy “2:20” on iTunes

Outro Music – Skillet – Buy “Lions” on iTunes

Sep 14, 2022

Strategies for Post-Pandemic Performance Marketing

In Episode 123 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Google’s launch of Performance Max (PMax), which will go into effect this September. They explain how PMax rolls multiple Google apps into one platform, allowing marketers to manage campaigns from one location and leverage Google’s machine learning to maximize their creative ability. 

Then Tyler introduces Bobby Macauley, Director of Performance Marketing at ALOHA. Bobby explains his role at ALOHA and how Hawaiian culture influences the company’s culture and products. 

In their discussion, Tyler and Bobby examine recent trends and changes in performance marketing as Bobby shares his favorite marketing tools and strategies post-Covid. 

To end the episode, Bobby gives his key takeaway: “test everything… keep testing”, and talks about the importance of testing in performance marketing. 

Timestamps

00:00 - Intro 
01:05 -What’s in the News: Google Performance Max 
04:50 - Featured Guest: Bobby Macauley, Director of Performance Marketing at ALOHA 
05:12 - Bobby explains the story of ALOHA and his role at the company 
07:49 - Changes in performance marketing since Covid 
11:05 - The effects of iOS 14.5 on digital marketing and the need for attribution software 
13:50 - What’s working right now in performance marketing 
17:45 - Bobby’s favorite marketing software 
21:00 - Advice for new media buyers in light of recent changes 
23:20 - The biggest mistakes in performance marketing 
26:20 - What’s next in performance marketing? 
29:50 - Key Takeaway 
31:10 - Outro Music

Music:
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
May 20, 2022

Marketing Agency Red Flags with John Doherty

In Episode 122 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the upcoming addition of a cheaper, ad-supported Disney Plus subscription tier. Listen as Tyler and Jon weigh the potential pros and cons of the types of ads Disney will display and how this could make them the highest earning streaming platform.

Then Tyler introduces John Doherty, a digital marketer and founder of Credo. During his interview, John discusses the path he took that led to him founding Credo, why companies are looking more toward utilizing agencies rather than employing full marketing teams, and some red flags to look for if you’re a client.

John discusses what separates the winners from the losers among agencies looking for new clients and why being creative with your client’s ad budget is vital in our current economy.

Finally, hear John explain his strategies for growing Credo, what he believes separates the marking amateurs from the marketing professionals, and what he would look for when hiring an agency.

Timestamps
00:00 - Intro
01:50 - Ad-Supported Disney Plus
13:43 - John Doherty, Founder of Credo
24:32 - Winners and Losers
31:40 - Growing Credo
42:40 - Key Takeaway
47:54 - Outro
 
Music:
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Apr 21, 2022
Strengthening Community & Fan Loyalty Through TBL with David Magley
 
In Episode 121 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Fidelitas’ purchase of the San Diego Sharks. Listen as Tyler and Jon explain the design overhaul, from a new website to the team colors and fan experience.
 
Then Tyler introduces David Magley, former NBA player and current President of The Basketball League. During his interview, David explains the core differences between TBL and the minor league, what makes TBL players so special, and why these teams are so sustainable—more so than some pro teams. He discusses what, across the league, is working to bring fans out to games and to create loyalty.
 
David talks about how TBL is aiming to close gaps within the communities they’re a part of, how doing so can lead to massive expansion, and why a league doesn’t need the revenue dollars of the NBA behind it to be successful.
 
Finally, hear David explain how TBL is the first pro league to take on decentralization, switching their Atlanta team over to 100% NFT ownership, and how it’s giving fans a say on everything from uniforms to arenas.
 
Timestamps
00:00 - Intro
01:02 - We Bought a Basketball Team
06:40 - How We’re Building a Fan Base For Free 
11:35 - Introducing David Magley
12:03 - What Is The Basketball League?
15:58 - How The Basketball League is like Jimmy John’s
24:18 - The Basketball League’s Biggest Opportunity
29:18 - Using NFTs to Buy a Basketball Team
34:55 - The Future of The Basketball League and Fantasy Sports
37:53 - Key Takeaway
41:14 - Outro
 
Resources:
San Diego Sharks Basketball
The Basketball League (TBL)
 
Music:
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Dec 20, 2021

Maintaining Effective Operations with Joshua Johnston

Tyler and Jon discuss the recent events causing Peleton’s stock to drop and the importance of ensuring product placement opportunities aren’t detrimental to a brand’s image. 

Tyler is joined by Josh Johnston, founder of 321 Pocket Ops, to discuss how to effectively scale operations, the effects of inflation and the talent acquisition war on the PR and marketing landscape, and tips for brands on evaluating the agencies they partner with. 

Josh’s final thought to listeners is to utilize P&L as the main metric as success in lieu of attribution as challenges loom for the industry. Josh emphasizes the importance of transparency for both brands and agencies to build strong relationships with one another. 

Join Tyler, Jon, and Josh for insight on how brands and agencies can maximize the value of their strategic marketing partnerships.

Time Stamps
00:00 - Intro
01:22 - Peloton: Stock Drop, Marketing Efforts, and Product Placement 
09:00 - Josh Johnston Introduced 
13:55 - How To Scale Exponentially Overnight
15:45 - State of the PR and Marketing Landscape
17:25 - Identifying Dishonest Agencies and the Importance of P&L Reporting
21:04 - Determining What Marketing Efforts to Outsource
22:50 - Specialist Agencies vs Full-Service Agencies 
25:54 - Where Are Agencies Missing the Mark?
27:20 - Who is Winning the Talent Acquisition War?
30:25 - How Inflation Affecting Agencies
34:35 - This to Consider When Scaling Your Business 
36:15 - Key Takeaway

Featured Guests | Joshua Johnston

LinkedIn

What's In the News 

Peloton: Stock Drop, Marketing Efforts, and Product Placement 

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Dec 11, 2021

A/B Testing: The Value of Split Testing Your Landing Pages

In Episode 119 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the exciting prospects of Bing’s upcoming new features. Then, stay tuned to hear Tyler talk with Zach Rego, the VP of Sales & Marketing of Unstack, which helps companies develop landing pages that convert customers. Zach and Tyler discuss the elements that make up an effective landing page and consider marketing leaders’ biggest mistakes when creating landing pages. They also consider great company landing pages examples while examining Unstack’s own content marketing strategy. 
 
Tyler and Zach ultimately examine how influencer marketing could expand potential marketing channels. Zach’s key takeaway is never to overlook A/B testing, as it is critical to developing an effective marketing channel. 
 
Join Tyler, Jon, and Zach for a glimpse into the process of landing page development, Bing’s future prospects, and the future of untapped marketing channels.
 
Timestamps
00:00 - Intro
01:12 - What’s in the News: Bing’s New Features
08:09 - Featured Guest: Zach Rego
10:00 - eCommerce vs. Traditional Landing Pages 
11:25 -  What to Pay Attention to for Increase Conversion Rates
13:27 - Landing Page Mistakes Marketing Leaders Make
15:22 - Brands Doing Landing Pages Right
17:25 - Unstack’s Content Marketing Strategy
19:27 - Zach’s Next Steps: Influencer Marketing
22:20 - Unstack’s Ideal Customer
23:50 - Zach’s Key Takeaway
26:25 - Outro
 

Featured Guests | Zach Rego

LinkedIn

What's In the News 

Bing Now Let's You Search Local Stores

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Nov 29, 2021
Tune into your Turbulence with Monique Maley, President of Articulate Persuasion
 
In Episode 118 of the Lion’s Share Marketing Podcast, Tyler and Jon break down NBC’s new partnership with Yahoo for CTV ads. Tyler and Jon discuss the benefits of doubling down on connected TV opportunities and expect to see an influx of DTC brands allocating marketing dollars to. Then Tyler is joined by our featured guest, Monique Maley, to discuss navigating turbulence in your communication as a marketer as well as building confidence within your team.
 
In our discussion with Monique, the President of Articulate Persuasion, she shares how her unique history and training as an actress have helped her understand the power of connection with an audience. It’s all about messaging. Who are you trying to connect with? The connection amongst internal teams is just as important as brands connecting to their audience. Monique states the value of mindful communication as a leader and emphasizes the many benefits of authentic confidence and how to achieve it.
 
Monique’s key takeaway encourages marketing leaders to focus on their blind spots in their current roles. After identifying what's in your blind spot, you'll have the clarity to take the next step in achieving your goals. 
 
Join Tyler, Jon, and Monique to gain insight on navigating the turbulence in your life and career, and learn how you can take the next steps in achieving your goals through better communication and building authentic confidence. 
 
Timestamps
00:00 - Introduction
01:05 - In the News: NBC Partners with Yahoo for DSP Ads
06:30 - Featured Guest: Monique Maley
07:15 - Monique’s Acting History
09:13 - Discussion of Turbulence
12:20 - Identifying Turbulence and Addressing It
16:05 - Being Understood as a Marketing Leader
18:10 - Internal and External Confidence
21:38 - Developing Authentic Confidence
23:58 - Writing as a Marketer
30:23 - Monique’s Key Takeaway
32:47 - Outro

Featured Guests | Monique Maley

LinkedIn

What's In the News 

NBC Universal’s Peacock CTV inventory via Yahoo DSP

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
 
Aug 24, 2021
Optimizing The Customer Experience with ProximoCX's Michael McMillan
 
In Episode 117 of the Lion’s Share Marketing Podcast, Tyler and Jon introduce and discuss Google’s new three-strike ad policy and its potential effects on the marketing space. In addition, they talk about the possible implications and changes marketing teams may undergo due to Google’s new policy. 
 
Stay tuned to hear Tyler talk with Michael McMillan, the CEO of ProximoCX and BizSprints. Michael and Tyler talk about the importance of customer experience when developing marketing strategies and discuss several examples of poor and excellent CX strategies. Michael also emphasizes several reasons why marketing leaders should be paying particular attention to CX this coming holiday season. Finally, Michael and Tyler examine how people can pursue careers in CX and the impact they can make in those positions. Michael’s key takeaway for marketing leaders is to spend more time with customer experience teams, and the reward will be 100-fold. 
 
Join Tyler, Jon, and Michael for insight into how Google’s new policy is changing up the marketing landscape and a lesson on how important customer experience is for marketing leaders now and in the future. 
 
00:00 - Intro
01:16 - What’s in the News: Google’s New Three-Strike Ad Policy
08:16 - Featured Guest: Michael McMillan
09:15 - CX’s Role in Marketing Strategies
12:12 - Key Indicators to Consider in CX
15:05 - Biggest CX Mistakes Companies Make
16:45 - Examples of Good CX Strategy
24:32 - Talent Shortage in Retail and Commerce in Q4
30:20 - Michael’s Advice for Marketing Leaders This Holiday Season
33:30 - What it takes to Become a CXO
36:56 - Michael’s Key Takeaway
38:37 - Outro
 

Featured Guests | Michael McMillan

LinkedIn

What's In the News 

Google’s New Three-Strike Ad Policy

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
 
Jun 26, 2021
Adaptive Marketing: Tourism Post Pandemic
 
In Episode 116 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the email marketing changes coming with the upcoming Apple IOS 15 update. In addition, they talk about the potential changes that marketing teams will adopt as email privacy increases with IOS 15’s new features. 
 
Stay tuned to hear Tyler talk with Brian Hilemon, the Senior Director of Marketing Partnerships for the San Diego Tourism Authority (SDTA). Brian and Tyler discuss how San Diego and the SDTA have adjusted their marketing strategy of San Diego’s tourism industry during the COVID-19 pandemic, and the SDTA’s strategy as the city begins to reopen. Brian also discusses the indicators that he looks for when considering marketing efficacy for the SDTA. Finally, Brian and Tyler examine how marketing should and can empower partnering organizations to help drive business growth. Brian’s key takeaway is for marketing teams always to put the customer first and make marketing decisions with that mentality. 
 
Join Tyler, Jon, and Brian for insight into how Apple is changing the world of email marketing and a lesson on how the San Diego Tourism Authority structured its marketing strategies during and after the pandemic. 
 
Timestamps
00:00 - Intro
01:18 - What’s in the News: IOS 15 Updates' Effect on Email Marketing
10:16 - Featured Guest: Brian Hilemon
12:01 - How the SDTA Navigated the Pandemic
17:51 - San Diego’s Marketing Points
19:09 - Brian’s International Marketing Strategy
23:00 - Brian’s Favorite Marketing Channels
24:01 - Key KPIs for SDTA
25:05 - Comic-Con 2021 News
26:59 - Empowering SDTA Partners from a Marketing Perspective
29:30 - Brian’s Key Takeaway
30:36 - Outro
 

Featured Guests | Brian Hilemon

LinkedIn

What's In the News 

IOS 15 Updates' Effect on Email Marketing

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
 
Jun 2, 2021
Utilizing Underrated Marketing Channels w/ Rand Fishkin
 
In Episode 115 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the unexpected resurgence of Sirius XM. Stay tuned to hear Tyler talk shop with Rand Fishkin, the CEO and founder of SparkToro, which streamlines user insights for marketers. Rand and Tyler discuss the dangers of Google’s new FLoC program, which addresses privacy problems but has little consumer benefit. The two consider the importance of Rand’s article that discusses the implications of Google searches that end with Google-authored results rather than independently created sites. Rand worries that this trend will lead to diminished content creation even though Google is making the user experience more efficient.
 
Tyler and Rand ultimately examine the importance of underrated marketing channels like podcasts and the power of influence marketing. Rand’s key takeaway is to identify what media your competitors aren't using, and then buy low, and sell high. So join Tyler, Jon, and Rand for a perceptive glimpse into the world of marketing privacy, Google's continued domination, and the future of untapped marketing channels.
 
Timestamps
00:00 - Introduction
00:56 - What’s in the News: Accurate Targeting Opportunities Expand for Marketers on Audio Platforms
07:19 - Featured Guest: Rand Fishkin
10:21 - Rand’s Opinion on the Google vs. Apple Privacy Battle
12:29 - What is FLoC?
19:30 - Rand’s Google Results Article
27:40 - Are Paid Ads a Necessity For Every Marketing Campaign?
32:13 - What is the Most Underrated Marketing Channel Right Now?
45:33 - How Do You Get a Site Ranked High on Google?
51:00 - Implications of the End of Facebook Insights
54:40 - Rand’s Next Moves
57:40 - Rand’s Key Takeaway

Featured Guests | Rand Fishkin

LinkedIn

SparkToro

What's In the News 

Accurate Targeting Opportunities Expand for Marketers on Audio Platforms

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
May 12, 2021
Consumer Marketing Tips in the Cannabis Industry - EP 114
 
In Episode 114 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the news that Twitter may offer a subscription in the near future. Twitter recently acquired Scroll, a membership-based platform that curates articles from different sites but posts the articles without the ads from the original pieces, providing the reader with a better user experience. Scroll has transitioned to a private beta, and Twitter plans to partner with Scroll to offer this service as a part of their potential subscription offering.
 
Tyler introduces Eric Rogers, CCO and Co-Founder of Levia, a Cannabis-infused beverage. Eric has a background in consumer marketing and saw an opportunity with cannabis beverages to break the stigma of Cannabis, and the idea of Levia was born. Levia creates an experience for consumers through a low-dose beverage that offers fast and predictable effects with their various product offerings. 
 
Eric emphasizes the value of the consumer experience with their products, whether they’re new to the product or regular customers. The Levia team tackles the marketing challenges of the cannabis industry by turning those obstacles into opportunities. Eric explains that prioritizing the point-of-sale approach engages the existing customer who visits dispensaries to try a new product at a comparable price with what they are already likely to buy. Levia focuses on Budtender and customer education to drive their marketing and sales goals. Eric’s key takeaway for marketing leaders is to always start with the consumer. The more you know your consumer, the more successful you’ll be. 
 
Join Tyler, Jon, and Eric as they divulge into the marketing strategy for an innovative product within the restrictions of the ever-changing cannabis industry!
 
Timestamps
00:00 Introduction
01:15 What’s in the News: Twitter Acquires Scroll
06:34 Featured Guest: Eric Rodgers 
08:58 Levia's Branding Process 
11:45 The Effect of Legalization & Levia's Go-To-Market Strategy 
13:59 Priority Channels for Growth 
15;32 Point-Of-Sale Marketing Model 
17:16 Allocating Marketing Budget 
18:56 Levia's Biggest Marketing Challenge 
20:19 Connected TV (CTV) & Ads for Cannabis-Based Products 
20:49 eCommerce Plans 
23:03 Traditional Retail vs. Scaling D2C
24:49 Eric’s Key Takeaway 
26:42 Outro
 

Featured Guests | Eric Rogers

LinkedIn

What's In the News 

Twitter Acquires Scroll

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Apr 20, 2021
The Rise of PürInstinct with Dominique Soucy
 
In Episode 113 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the news that Amazon has surpassed 10% of the US digital ad space market share. The pair examine the importance of paid Amazon search-marketing for eCommerce companies in their early years.
 
Then, Tyler introduces Dominique Soucy, the Founder of an emerging sport called PürInstinct. Combining basketball, football, soccer, and rugby, the no-contact sport is focused on critical thinking and quick decision making during gameplay. Dominique got the idea for PürInstinct when he saw how significant decision-making and critical thinking skills played a role in his performance as a basketball player and wanted to recreate the rush of excelling at a sport highlighting these skills.
 
Dominique lauds the importance of building a community around his sport, going so far as to say that the passion in his community is also the basis for his marketing strategy. Understandably, Dominique’s key takeaway is just that: focus on marketing to the close community around you to eventually build so much passion that players want to share your content with the world. Join Tyler, Jon, and Dominique for a deep dive into the future of new athletics, NFTs in the PR world, and the vital role of building community to support marketing endeavors.
 
Timestamps
 
00:00 - Introduction
00:58 - What’s in the News: Amazon Surpasses 10% of the US Digital Ad Market Share
07:17 - Featured Guest: Dominique Soucy
09:25 - PürInstinct
10:38 - Where did the idea for PürInstinct come from
16:57 - The Importance of Building a Community and Relationship with Potential Players
20:20 - Dominique’s End Game with PürInstinct
24:35 - The New Market of NFTs and PürInstinct
30:12 - Building a Community for PürInstinct
37:20 - Dominique’s Key Takeaway
39:54 - Outro
 

Featured Guests | Dominique Soucy

Twitter

What's In the News 

Amazon Surpasses 10% of US Digital Ad Market Share

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Mar 18, 2021

Evolving Into A Global Brand with Shiri Hellmann

In Episode 111 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the breaking news that Bronto, an email marketing software, coming to an end in May of 2022. They discuss how Bronto was overtaken with other options due to the overcrowding of the email marketing space. They commented that market leaders can never become too attached to their software. Tyler and Jon also mention that the team at Fidelitas are more than happy to help with migrating over from Bronto to any other platform. (See FidelitasDevelopment.com for details)

Then Tyler introduces Shiri Hellmann, The Vice President of Marketing at SodaStream. Hellman dishes on her career path leading up to leading SodaStream's US marketing. Tyler and Shiri go on to discuss the different factors of her marketing strategy working for an independent company versus being a part of a global entity like Pepsi. In addition, Shiri gives some insight into how to market the same product with various global narratives. Shiri ends the podcast by providing listeners with a key takeaway: to have fun, because if you don’t have fun it’s not going to be worth it. There are ups and downs, but by the end of the day you have to want to get up again. 

Join Tyler, Jon, and Shiri for insight into the role of global marketing and communications strategies and ways to be creative when faced with various marketing challenges and opportunities.

Timestamps
00:00 - Introduction
00:58 - What’s in the News: Bronto Declared They Will be Entering Their ‘End-of-Life’ Phase
06:09- Featured Guest: Shiri Hellmann
06:27 - Shiri’s Career Path
08:05 - Strategy Differences Between An Independent Company And A Global Brand
12:05 - Nuances of a Communication Strategy For a Global Brand
14:20 - Differences Between Marketing the Same Product In Different Countries
17:22 - SodaStream Through the Pandemic
20:30 - New Channels That SodaStream Is Investing In
24:17 - Creative Process of SodaStream and Shiri's Approach To The Brand's Messaging 
27:06 - Advice For Younger Marketers 
29:27 - Differences Between Agency Life and Brand Life
33:07 - Key Takeaway
37:05 - Outro
 

Featured Guests | Shiri Hellmann

SodaStream

What's In the News 

Bronto Enters End of Life Phase

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Mar 10, 2021

Bridging the Gap Between Native Mobile Apps and The Web

In Episode 110 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Google’s commitment to removing third-party cookies. While the moves do limit cookies, it merely ensures that Google is no longer making new technology to track people on a personal level. Tyler and Jon discuss this step towards balancing the privacy of the consumer with appeasing advertisers on Google. They recognize that the overarching issue of the balance between privacy and ads is rooted in outdated telecommunication rules written before modern technology. 

Then, Tyler introduces Stephanie Cox, VP of Sales and Marketing at Lumavate, a low-code platform to assist marketers in creating Progressive Web Apps (PWA). Stephanie highlights the emerging importance of Progressive Web Apps that take up less space and don’t require app store downloads like native apps do. 

Tyler and Stephanie discuss the diverse uses of a PWAs in e-commerce, B2B, and the next steps after launch for marketing leaders. Stephanie ends the podcast with a key takeaway and a book recommendation: never build a native mobile app again and read “The Four Agreements: A Practical Guide to Personal Freedom”.

Join Tyler, Jon, and Stephanie for an illuminating discussion about the new world of PWAs and how to increase sales through product-led engagement.

Timestamps
00:00 - Intro
01:18 - What’s in the News: Google Attempts to Balance Relevant Ads with User Privacy
09:13 - Featured Guest: Stephanie Cox
09:57 - Traditional Apps vs Progressive Web Apps
14:53 - Why Do Marketing Leaders Need to Build Apps in The First Place?
20:24 - eCommerce PWAs Are Succeeding
21:34 - B2B Applications of PWAs
23:26 - Next Steps For Marketers Once They’ve Built Their PWA
29:10 - How Are Marketers Tracking ROI When Using PWAs
32:16 - The Real Marketers Podcast
34:50 - The Impact of Stephanie’s Podcast on Lumavate
37:56 - Channels of Choice For Growing Lumavate
44:08 - LinkedIn Ad Strategies
49:39 - Stephanie’s Book Recommendation
55:04 - Stephanie’s Key Takeaway

Featured Guests | Stephanie Cox

LinkedIn

Lumavate

What's In the News 

Google’s Commitment to Removing Third-Party Cookies

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Feb 19, 2021

Revolutionizing Brand Growth with AI Technology from Vizit

In episode 109 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the hits and misses of this year's Super Bowl ads. While Tyler and Jon praised Bud Light’s seltzer ad and Uber Eats’ Wayne’s World commercial, the two discussed the shortcomings of Toyota’s Paralympic ad with low brand recall and Oatly’s bizarre jingleThe pair agreed that this year’s ads had more winners than losers, but only if marketers can ensure brand recall and map out logical next steps for viewers in their journey to purchase.

Then, Tyler introduces Jehan Hamedi, the Founder and CEO of Vizit, a visual intelligence software company working to measure the effectiveness of visual content, imagery, and design. Jehan describes the previously untapped world of image optimization and explains how Vizit empowers marketers to enhance their visuals with data.

Tyler and Jehan discuss Vizit’s role in media buying strategies, landing page optimization, and conversion rate optimization while touching on which data points marketers should value more. Jehan ends the podcast with his key takeaway: empower your colleagues with data so that visual content will resonate with audiences. Let the visuals do the hard work.

Join Tyler, Jon, and Jehan for an insightful journey into the world of measuring the impact of visuals on consumers and the future of visual marketing content at large.

Timestamps
00:00 - Introduction
00:53 - What’s in the News: The hits and misses of Super Bowl ads
12:34 - Featured Guest: Jehan Hamedi of Vizit
13:15 - What is Vizit?
14:00 - The untapped market of image optimization
15:30 - Vizit’s role in SOP and media buying strategies 
19:47 - How Vizit optimized Master Lock’s thumbnails on Amazon
26:13 - Marketers undervaluing visual data points
29:08 - Super Bowl ad rundown
36:24 - Marketing Vizit as a young software company
39:16 - What’s next for Vizit?
44:09 - Jehan’s Key Takeaway
46:08 - Outro

Featured Guests | Jehan Hamedi

LinkedIn

Vizit

What's In the News 

Super Bowl Ads

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Feb 10, 2021

Amazon Business Strategy Insights with Isaac Kuhlman - EP 108

In Episode 108 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news on Robinhood's brand crisis and how they have been taking a huge beating. In short: Robinhood didn't have a bad crisis communications plan, it just didn't have a plan, period. 

Tyler then goes on to introduce Isaac Kuhlman, an Amazon coach. Isaac talks about how he got into the business of working with Amazon and how his strategy comes from taking complicated things and making them simple. Isaac explains his tips and tricks on how to become a successful seller on Amazon, the biggest mistakes sellers make, and what it takes to get those five star reviews. 

Isaac shares tips for Amazon marketing and even more advanced strategies to scale to six figure sales numbers and beyond. In addition, Isaac takes us behind the scenes of Amazon merchant support and how to deal with Amazon when you are in dispute with their customer service. Tyler and Isaac also discuss Isaac's favorite software tools for Amazon merchants. 

Then Isaac provides his key takeaway of always building a plan and to focus on advertising, ranking, and selling on Amazon.

Join Tyler, Jon and Isaac in this episode on how to grow your brand- and your bottom line- with these top Amazon strategies. 

Timestamps:
00:00 - Intro
02:07 - What’s in the News: Instagram Professional Dashboard for Creators
07:04 - Featured Guest: Isaac Kuhlman 
07:31 - Isaac’s Career Path Leading to Amazon
12:29 - Biggest Mistakes Amazon Sellers Make Today
16:47 - Isaac’s Favorite Review Building Strategies for Amazon Merchants
19:47 - What’s Needed to Scale Businesses on Amazon to Six Figures and Beyond 
21:55 - Tips For Marketing and eCommerce Leaders
27:50 - More Advanced Amazon Strategies From Merchants 
30:01 - Amazon’s Merchant Support
31:26 - Advice For Merchants Dealing With Amazon
33:36 - Isaac’s Favorite Software Tools For Amazon
35:30 - Key Takeaway 
37:50 - Outro

Featured Guests | Isaac Kuhlman

LinkedIn

What's In the News 

Instagram Professional Dashboard for Creators

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Jan 27, 2021

Grooming Your Brand for eCommerce Success with Scotch Porter's Calvin Quallis - EP 107

In Episode 107 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the dispute between Australian Parliament and Google over a recent bill that would require Google to pay publications. The search engine has threatened Australia with pulling their services completely if further negotiations are not held. Tyler and Jon weigh the benefits of maintaining Google services in Australia with the losses the company will have to take if the bill is passed. 

Then Tyler introduces Calvin Quallis, the founder of Scotch Porter. Calvin details his journey to the creation of the self-care company rooted in his mother’s own work at a barbershop. Seeing how people felt transformed leaving the shop with their new look really stuck with Calvin. 

Tyler and Calvin speak on the importance of both offline and online sales, balancing risk with self-forgiveness, and building emotional relationships with consumers. The two also consider the risks of relying on rented-channel marketing.

Calvin ends the podcast with his key takeaway: be kind to yourself, take more risks, and you can’t pay your way to the top.

Join Tyler, Jon, and Calvin for insight into the relationship between consumers and brands as well as the newest marketing challenges for self-care brands in the pandemic.

Timestamps

00:00 - Introduction
01:11 - What’s In The News: Google Threatens to Pull Search Engine Services in Australia
07:48 - Featured Guest: Calvin Quallis
08:16 - Calvin’s Early Life and Career Path
13:10 - Scotch Porter’s Brand Growth and Development
14:52 - The Unique positioning of Scotch Porter as a holistic self-care brand
16:19 - Essential Marketing Channels for Scotch Porter
17:09 - Vetting Micro-Influencers for Marketing Purposes
18:42 - Biggest Scotch Porter Opportunities in 2021
20:24 - Calvin’s Advice to His Younger Self
22:28 - Greatest Marketing Challenge for Scotch Porter
25:40 - Black Friday Promotions for Scotch Porter
26:52 - Self-care products in the Pandemic
28:15 - Calvin’s Key Takeaway
30:02 - Outro

Featured Guests | Calvin Quallis

LinkedIn

What's In the News 

Google Threatens To Pull Search Engine From Australia

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Jan 12, 2021

EP 105: The Pulse of the Ad Industry with American Advertising Federation President Steve Pacheco

In Episode 105 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss disagreements between tech leaders Facebook and Apple regarding Apple’s new privacy changes, as well as the impact of those changes on small businesses. They discuss the privacy changes' effects on marketers with mobile marketing campaigns and data linked to individuals.

Then Tyler introduces Steve Pacheco, the President and CEO of the American Advertising Federation (AAF). Pacheco dishes on his career path that lead him to the AAF and what drove him to his start in the Ad Industry.

Tyler and Steve go on to discuss challenges brought on by the pandemic for marketing leaders and the lasting impact on the industry. In addition, Tyler and Steve touch on company culture, opportunities, and inefficiencies in the industry. Steve then goes on to explain why the AAF matters and the benefits of membership. 

Steve ends the podcast by providing listeners with a key takeaway, that this moment in time will pass and we will come out of it stronger and better prepared to take on what comes next.

Join Tyler, Jon, and Steve to navigate the marketing industry and advertising trends through and after the pandemic.

Timestamps

00:00 - Introduction
03:13 - What’s In The News: Facebook Criticizes Apple’s Privacy Changes
09:02 - Featured Guest: Steve Pacheco
11:02 - Steve's Career Path Leading to the AAF
17:18 - AAF Through the Pandemic 
20:30 - Insourcing vs. Outsourcing for Brands
22:50 - Quality Available Talent in the Industry
26:52 - Advice For Young Marketing Leaders
29:17 - Trends in Brand Agency Relationships 
31:48 - Biggest Opportunity For Marketing Leaders 
36:28 - Industry Challenges Post Pandemic
38:35 - Digital Transformation
43:09 - AAF Membership Benefits
48:02 - Best Agency To Hire
52:18 - Steve's Key Takeaway
59:55 - Outro

Featured Guests | Steve Pacheco

LinkedIn

What's In the News 

Facebook Criticizes Apple’s Privacy Changes

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Dec 23, 2020

EP 104: Igniting Your Marketing Strategy with Duraflame's Daniel Moznett

In episode 104 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss their marketing predictions for 2021. The pandemic has inevitably dominated 2020, shaping eCommerce and changing consumer behaviors. Tyler and Jon go on to explain how user experience, personalization, and companies focused on selling health and happiness will continue to grow in importance and succeed in the following year. 

Drink in hand, preferably Proper Irish Whiskey or Templeton Rye, Tyler invites guest Daniel Moznett, the Director of Marketing at Duraflame, for a virtual happy hour to discuss marketing strategies. Focused on bringing people together, the company has seen sales triple despite their challenges of having to adapt to an eCommerce strategy in a retail-oriented industry. By honing in on their core customer personas, they adjusted their marketing efforts to focus mainly on customer enablement, how to retain that customer through trust and authenticity, and by building relationships with their customer acquisition channels. Through all these efforts, Duraflame has managed to stay at the top of the mind regardless of the season.

The knowledge-filled and humorous happy hour comes to an end with Tyler and Daniel discussing budget cycles, San Diego State University, and whiskey-inspired dad jokes. 

Calling all listeners with connections in any drink industry, send us an email at info@fidelitasdevelopment.com with any sponsorship proposals! 🥃 + 🦁 = 😎 

Timestamps

00:00- Intro
01:11- Marketing Predictions for 2021
12:31- (Happy Hour With) Featured Guest: Daniel Moznett
14:20 - Duraflame Firelogs' Marketing Strategy 
17:29 - Listening to Millennials, Honing in on Your Core Customers' Personas
19:23- Most Important Customer Acquisition Channel 
21:50- Measuring Success Of Marketing Campaigns With Retail Partners
23:04 - What Role Does Retention Marketing Play In A Retail-Oriented Strategy? 
25:22- Getting a Product Onto Retail Shelves
30:02- How To Stay Top Of Mind With Consumers Regardless of Season
36:07 - Duraflame’s Biggest Challenges 
39:07- Budget Cycles
40:38 -Outro

Featured Guests | Daniel Moznett

LinkedIn

What's In the News 

Marketing Predictions For 2021 

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Dec 18, 2020

EP 103: Last Mile Fulfillment Strategies with Brittain Ladd

In Episode 103 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss TikTok & Samsung’s recent partnership in which you can now stream and navigate through the app on your Samsung Smart TV in Europe. They go on to explain that Samsung is trying to capitalize on TikTok’s success by allowing its users to experience the already addicting app on a larger screen. Marketers now have a huge opportunity (literally!) to leverage their TikTok ads on TV.

Then Tyler introduces Brittain Ladd, Chief Marketing Officer & Supply Chain Manager for Pulse Integration. Pulse Integration leverages different types of technologies to help companies with Micro-Fulfillment, Order Fulfillment, Grocery Fulfillment, and more. Brittain explains that his role is to provide consulting to retailers and help them identify their optimal strategy. In this podcast, the two go in-depth on Last Mile Fulfillment strategies and how companies need to implement a new business model to align with the shift in consumer behavior.

Are you getting the Lion's Share emails yet? If not, you're missing out! Sign up at FidelitasDevelopment.com.

Timestamps

00:00 - Intro
00:55 - What’s in the news: TikTok & Samsung’s Partnership
06:12 – Featured Guest: Brittain Ladd
06:35 – Pulse Integration
07:55 – Last Mile Delivery
10:20 – Brands Battling for Last Mile Supremacy
12:15 – Challenges for Major Retailers
16:43 – The Rise of Social Commerce
26:33 – eCommerce Demand Planning
29:50 – Inventory Mistakes Companies are Making
31:23 – Opportunities for eCommerce Brands
33:43 – Black Friday & Cyber Monday Debrief
35:20 – Why Differentiation is Important
37:15 – Clicks to Bricks Attribution
38:32 – Key Takeaway
39:32 - Outro

Featured Guests | Brittain Ladd

LinkedIn

What's In the News 

Samsung's New Partnership with TikTok

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Dec 8, 2020
EP 102: How the Pandemic Is Influencing the Podcast Industry
 
In Episode 102 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new customer relation management startup called Kustomer. The two explain that this investment centralizes customer interactions across Facebook's various platforms into one interaction. This transition will be a seamless transition for customers, providing a more cohesive experience. 
Then Tyler introduces Cole Raven, the Co-Founder of Podchaser. Cole explains Podchaser as an IMDB or Rotten Tomatoes for podcasts, so listeners or PR firms can better understand each podcasts’s audience size and discover more niche podcasts. In this podcast, Tyler and Cole talk all about the industry and cover the hit that the podcast industry saw at the beginning of the pandemic, however things began to pick up in the later months and even resulted in record breaking numbers of new podcasts in the summer months. 
Cole and Tyler go into depth about the benefits of podcasts and guest appearances for PR strategies and how Podchaser is a useful site to find the best podcast for a specific audience. Podchaser publishes data and information that is not normally available and allows for greater understanding about specific shows. Join Tyler, Jon, and Cole to gain better insight into the role of podcasts in marketing and how to choose the best show for specific brands and messages.
 
Time Stamps
00:00 - Introduction
01:05 - What’s in the News: Facebook Acquires Kustomer
06:14 - Featured Guest: Cole Raven
06:50 - Podchaser Overview 
08:12 - How the Pandemic is Affecting the Podcast Industry
11:50 - Brands Investing In Their Own Content
14:17 - Podchaser’s Assistance in Implementing a PR Strategy for Guests
17:02 - What Podcasters Should Pay Attention To
18:21 - How PR Companies Can Better Pitch Podcasts Guest Appearances
21:12 - Tips for Starting a Podcast
24:17 - Agency Success on Podchaser
27:41 - Missed Opportunities for Marketing Leaders
29:10 - Key Takeaway
30:04 - Cole Raven Socials
30:22 - Outro
 

Featured Guests | Cole Raven

LinkedIn

What's In the News 

Facebook Agrees to Acquire Kustomer

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Nov 24, 2020

EP 101: Homerun eCommerce Strategies with Dugout Mugs

In Episode 101 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss shoppable commerce and the influence that in-app purchases have on gaining customers. They explain how the ads that include in-app purchases have the unique ability to draw in impulse buyers by eliminating the typical steps of eCommerce journey to purchase. 

Then Tyler introduces Nate Lagos, Chief Marketing Officer at Dugout Mugs. Nate explains his role at the company, as well as the company’s origin story unique product offering. He discusses the role that Facebook ads have played in their success and growth, as well as the overall role Facebook plays in supporting the small business community. 

Leading up to the holiday season, Tyler and Nate discuss what Black Friday and Cyber Monday will look like for both large and small companies as well as Dugout Mugs specifically. In addition, Nate touches on the balance of discounting and sales and how to find the sweet spot for customer incentives and company profitablity.

Nate ends the podcast by providing listeners with a quote, “Fail fast and fall forward.” He suggests that marketing leaders allow projects and ideas to fail, and to move forward trying new tactics instead of continuing to push a failed idea. 
Join Tyler, Jon, and Nate to gain better insight into the role Facebook advertising plays into small business growth and how to change marketing strategies during the pandemic.

By the way, have you left us a review yet? If not, please do! You'll be entered to win a "Winners Keep Score" t-shirt from Fidelitas.

Timestamps

00:00 - Intro
01:05 - What’s in the News: Shoppable Commerce with Instagram
09:30 - Featured Guest: Nate Lagos
10:05 - Dugout Mugs
14:16 - Benefits of Becoming an MLB-Licensed Brand
16:25 - Most Important Marketing Channels 
18:05 - Tips for Marketing Leaders Around Review Generation
20:43 - Black Friday and Cyber Monday Approach
22:22 - Discounted Brands Debate
25:19 - Dugout Mug’s Biggest Challenges
26:22 - Essential Marketing Tools
27:22 - Email Marketing to Increase Returning Clientele 
30:48 - Key Takeaway
32:28 - Outro

Featured Guests | Nate Lagos

LinkedIn

What's In the News 

Shoppable Commerce with Instagram

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Nov 4, 2020
EP 100: 10 Insightful Tips from Top Marketing Leaders
 
In episode 100 of the Lion’s Share Marketing Podcast, Tyler looks back on some of our favorite guests that have come on the show. Some of the most important key takeaways offer critical insights and strategies for marketing leaders and remain timely to this day. 
 
Each featured guest gives away some words of wisdom for listeners to remember in the form of Tyler's "One Thing" question. This episode features ten of our favorite guests and their "One Thing" answers in an abbreviated episode as Tyler, Jon, and the LSMP team keep it simple for listeners in this milestone episode.
 
Join Tyler and ten of our guests to gain better insight into the accomplishments of several marketing leaders that can help others like you become more knowledgeable about the world of advertising.  
 
***Want to Win a Winners Keep Score T-Shirt? Leave Us A Review and You’re Automatically Entered to Win! Winners Drawn Monthly and Announced on the Show!*** 
 
Timestamps
 
00:00 -Intro
03:14 - “Top 10 Key Takeaways”
04:34 -Guest: Sam Parr from The Hustle
05:49 -Guest: Patrick Lencioni from Table Group 
07:51 -Guest: Ivonne Kinser from Avocados from Mexico
09:21 -Guest: Rand Fishkin, Founder of SparkToro
11:12 -Guest: Oren Klaff, Author of Pitch Anything
15:10 -Guest: Charlie Cole, eCommerce Officer at Samsonite
17:11 -Guest: David Neville, Senior Director at Callaway Golf
19:22 -Guest: Brad Santanna, Head of eCommerce Sales at Hershey
21:56 -Guest: Crystal Mackenzie, Head of Marketing at Bose
23:41- Guest: Tim Creed, eCommerce Director at Bridgestone Americas
28:40 -Outro

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
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