EP 104: Igniting Your Marketing Strategy with Duraflame's Daniel Moznett
In episode 104 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss their marketing predictions for 2021. The pandemic has inevitably dominated 2020, shaping eCommerce and changing consumer behaviors. Tyler and Jon go on to explain how user experience, personalization, and companies focused on selling health and happiness will continue to grow in importance and succeed in the following year.
Drink in hand, preferably Proper Irish Whiskey or Templeton Rye, Tyler invites guest Daniel Moznett, the Director of Marketing at Duraflame, for a virtual happy hour to discuss marketing strategies. Focused on bringing people together, the company has seen sales triple despite their challenges of having to adapt to an eCommerce strategy in a retail-oriented industry. By honing in on their core customer personas, they adjusted their marketing efforts to focus mainly on customer enablement, how to retain that customer through trust and authenticity, and by building relationships with their customer acquisition channels. Through all these efforts, Duraflame has managed to stay at the top of the mind regardless of the season.
The knowledge-filled and humorous happy hour comes to an end with Tyler and Daniel discussing budget cycles, San Diego State University, and whiskey-inspired dad jokes.
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Timestamps
00:00- Intro
01:11- Marketing Predictions for 2021
12:31- (Happy Hour With) Featured Guest: Daniel Moznett
14:20 - Duraflame Firelogs' Marketing Strategy
17:29 - Listening to Millennials, Honing in on Your Core Customers' Personas
19:23- Most Important Customer Acquisition Channel
21:50- Measuring Success Of Marketing Campaigns With Retail Partners
23:04 - What Role Does Retention Marketing Play In A Retail-Oriented Strategy?
25:22- Getting a Product Onto Retail Shelves
30:02- How To Stay Top Of Mind With Consumers Regardless of Season
36:07 - Duraflame’s Biggest Challenges
39:07- Budget Cycles
40:38 -Outro
What's In the News
Marketing Predictions For 2021
EP 103: Last Mile Fulfillment Strategies with Brittain Ladd
In Episode 103 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss TikTok & Samsung’s recent partnership in which you can now stream and navigate through the app on your Samsung Smart TV in Europe. They go on to explain that Samsung is trying to capitalize on TikTok’s success by allowing its users to experience the already addicting app on a larger screen. Marketers now have a huge opportunity (literally!) to leverage their TikTok ads on TV.
Then Tyler introduces Brittain Ladd, Chief Marketing Officer & Supply Chain Manager for Pulse Integration. Pulse Integration leverages different types of technologies to help companies with Micro-Fulfillment, Order Fulfillment, Grocery Fulfillment, and more. Brittain explains that his role is to provide consulting to retailers and help them identify their optimal strategy. In this podcast, the two go in-depth on Last Mile Fulfillment strategies and how companies need to implement a new business model to align with the shift in consumer behavior.
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Timestamps
00:00 - Intro
00:55 - What’s in the news: TikTok & Samsung’s Partnership
06:12 – Featured Guest: Brittain Ladd
06:35 – Pulse Integration
07:55 – Last Mile Delivery
10:20 – Brands Battling for Last Mile Supremacy
12:15 – Challenges for Major Retailers
16:43 – The Rise of Social Commerce
26:33 – eCommerce Demand Planning
29:50 – Inventory Mistakes Companies are Making
31:23 – Opportunities for eCommerce Brands
33:43 – Black Friday & Cyber Monday Debrief
35:20 – Why Differentiation is Important
37:15 – Clicks to Bricks Attribution
38:32 – Key Takeaway
39:32 - Outro
What's In the News