EP 84: Crafting a Better Social Media Strategy with Minted’s Leah Randall
EP 83: Marketing Lessons from Lessonly’s Kyle Lacy
In Episode 83, Tyler and Jon get into some non-Corona Virus news for a change; discussing Google's removal of cookies and the effects it will have on collecting information. They make a good case for how businesses with a loyalty marketing strategy can use this method as a more non-threatening approach to collecting consumer data.
Afterward, Tyler talks shop with Kyle Lacy, the CMO of Lessonly. Tyler and Kyle discuss today's climate and the strategies that have been key to navigating it. Kyle notes that while there is change, Lessonly's mission statement of helping to do better work for better lives stays relevant and true.
Then Kyle dives deeper into how the company manages marketing through a more targeted approach and holds making a direct, personal connection to the customer in high regard. He also dishes on some of his hiring methods to find the best team members using open ended questions during the interview process.
Then Jon and Tyler share some words of Twisdom from @BruceVH, highlighting the importance of how you present your business in a consistent fashion.
Have you reviewed the podcast yet? If not, please do- it helps more fine marketing leaders like yourself find us. Thanks for listening along!
Timestamps
00:00 - Intro
00:55 - What's In the News
09:27 - Interview with Kyle Lacy
10:37 - Personal Brands
11:37 - Brand Positioning Strategy
13:27 - Quarantines Effect on Business
15:25 - Product Innovation in Todays Climate
17:01 - Lessonly’s Recruiting Strategy
22:21 - Interview Strategies
25:20 - Most Important Marketing Channels for Lessonly
28:09 - Branded vs. Non-Branded Search Terms
29:33 - Email Marketing Strategy
30:43 - Lessonly’s Biggest Marketing Challenges
34:12 - How Marketing and Sales Teams Working together at Lessonly
37:37 - What Marketing Teams are Missing
40:00 - Whats Next for Lessonly?
45:46 - Key Takeaway
46:33 - Words of Twisdom
48:56 - Outro
What's In the News
Will Loyalty Programs Gain Renewed Value in a Cookie-Less Era
EP 82: Oh, Baby! Digital Marketing Attribution and more with Newton Baby’s Aaron Zagha
In Episode 82 Tyler and Jon start us off with some insightful conversation on the new platform Quibi and its unique style of streaming content. They dive into the consumer-friendly nature of a mobile-based, short-form content provider perfectly tailored for the new generation and the current global climate. Tyler and Jon highlight the potential opportunities in advertising with the short form medium lending a hand to quality advertisements.
Tyler goes on to introduce Aaron Zagha, the CMO of Newton Baby, a consumer startup providing the safest crib mattress on the market. They go on to discuss the ins and outs of effective D2C marketing and how to accurately target consumers. Aaron continues by emphasizing the importance of attribution data and feedback in understanding your current and potential consumer bases.
To close out the episode, Jon shares some Words Of Twisdom from Jennifer Gluckow (@Jengitomer). Also, don't miss Tyler's upcoming talk on making the most of your depleted marketing resources at ScaleThatSummit.com, an online marketing conference committed to raising 100,000 pounds of food donations for Feeding America. The conference goes live on April 15th.
Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com or email us at info@fidelitasdevelopment.com!
Timestamps
EP 81: Marketing Amidst a Pandemic with MedZone CEO Joe Freeman
In Episode 81 of the Lion’s Share Marketing Podcast, Tyler and Jon continue the COVID-19 conversation with the new stimulus package, including the Payroll Protection Program. They dive deeper into the benefits the program offers in keeping business moving for small businesses, alleviating the stress of budget cuts with a forgivable loan. They encourage marketing leaders to take advantage of the lucrative opportunity these programs present within this current climate.
Then Tyler introduces MedZone CEO, Joe Freeman. In their interview, they discuss the elements of brand partnership and innovation that have lead to MedZone's success as well as their strategies in the current climate that have allowed for a smooth pivot. Joe makes important points on the necessity for a company to remain proactive in crisis situations through finding solutions such as adding and innovating products to fit the customers change in lifestyle.
To wrap up the episode, Tyler and Jon share a Words of Twisdom quote from Dan Rockwell, encouraging business leaders to take a moment to consider their team and customer/client dedication in the midst of the pandemic.
Need help navigating your marketing strategy through these turbulent times? Be sure to head over to Fidelitas Development and drop us a line, or just email us directly at info@lionssharepodcast.com!
Timestamps
00:00 - Intro
00:46 - In the News: The Paycheck Protection Plan
07:03 - Casual Conversation with Joe Freeman
08:38 - Corona Marketing Hypothetical
14:40 - Featured Guest Joe Freeman
18:46 - How Medzone is being Proactive in Today's Turbulent Climate
20:46 - Providing Value to Your Customers
23:52 - COVID-19's Impact on Marketing Strategies
27:21 - Earned Media and PR Strategies During COVID-19
29:36 - Product Innovation at MedZone
33:27 - Market Research Methodology
35:09 - Asking The Right Questions
37:52 - Growing the MedZone Brand
39:21 - Brand Awareness
41:08 - What Joe Looks For When Hiring
44:37 - Key Takeaway
47:41 - Words Of Twisdom
49:33 - Outro
What's In the News