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Lion's Share Marketing Podcast

Discover how brands are creating marketing wins and moving the needle with their marketing strategies.
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Now displaying: February, 2019
Feb 21, 2019

EP 48: Cleaning Up Your Marketing | Christina Volgyesi

In episode 48 of Lion’s Share Marketing Podcast, Tyler and Jen cover some of the hottest controversies in the influencer marketing space. Then Tyler speaks with Christina Volgyesi, Director of Marketing at Dr. Bronner’s, a global leader of socially and environmentally responsible soap, hair, and body care products.

Before the interview, Tyler and Jen discuss the changes and challenges in the “age of the influencer marketing”. They take a look at one of the recent influencer marketing controversies regarding Brittany Dawn Fitness and the challenges with influencers entering the business field. Tyler and Jen advise taking caution when working with influencers and the importance of strong client-influencer communication. 

Then Tyler speaks with Christina about the history of Dr. Bronner’s and their impact in the growing market of organic and socially responsible products. Dr. Bronner’s is rooted in the foundation of their “Peace Plan.” They've continued to use their influence to impact the world for good, using their 6 cosmic principles as a guide in all their endeavors, including marketing. 

With Christina discussing the origin and founding principles at Dr. Bronner’s, she also dives into their evolution as they expand their impact and partner with various charitable organizations and causes. She touches on Dr. Bronner’s unique approach to its online and brick-and-mortar presence, the challenges that come with prioritizing the various charity and campaign messages, and the growing market of organic and health-oriented consumers. 

Finally, Christina signs off with her final piece of advice, to make sure marketing leaders are authentic in the actions they take, stories they tell, and messages they send, because at the end of the day, long-term brand loyalty is rooted in authenticity. 

Join Tyler, Jen, and Christina in their conversation about authenticity and transparency in the evolving world of marketing.

Timestamps

0:00- Intro
1:18- What's In The News
6:30- Featured Guest | Christina Volgyesi
7:02- What is Doctor Bronner's Soap?
10:35- Growing Competition In Niche Markets
12:35- Brand Support for Retailers
14:30- Marketing Campaigns
17:45- Brand Experience
22:00- Collaboration
24:00- Marketing Challenges
26:40- Key Takeaway
27:14- Outro

Featured Guest | Christina Volgyesi
LinkedIn
Twitter
 
Fidelitas Development: 
 

Lion’s Share Marketing Podcast

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Feb 14, 2019

EP 47: Building Content Strategies | Marie Daland

In Episode 47 of the Lion's Share Marketing Podcast, Tyler talks with Marie Daland, Marketing Communications Manager at American Council on Exercise.

Before the interview, Tyler and Jen discuss Spotify’s recent acquisition of two media companies, Anchor and Gimlet Media. Tyler and Jen forecast a lot of opportunity in this purchase as advertisers will have better access to targeting listeners through various podcasts. 

After reviewing Spotify's acquisition activity, Tyler and Marie discuss her background in managing various forms of online content through the American Council on Exercise.

As Marie dives into her team’s content strategy, she reveals a huge emphasis on their audience and current trends. Marie acknowledges that every industry has content strategy shifts throughout different seasons, so content producers must be aware of these shifts and create a relevant content plan.

Finally, Marie leaves listeners with a final piece of advice: know your audience and create a persona to create richer, more relevant content.

Join Tyler, Jen, and Marie in this discussion on building creative content and integrating this strategy across numerous channels.

Timestamps

00:00 - Intro
01:00 - What’s in the News | Spotify Acquires Gimlet Media, Anchor
06:45 - Featured Guest | Marie Daland
07:15 – Role at American Council on Exercise
08:34 – Building Content Strategy
10:15 – Cutting Through the Noise with Creative Content
13:20 – How Does Content Strategy Shift Through Different Seasons?
17:40 - Mistakes Others are Making When Producing Content
21:26 – Integrating your Content Strategy Across Other Channels
23:37 – What Metrics to Use to Determine Content Marketing Success
25:26 - Advice for Newcomers
32:10 - Key Takeaway
33:32 - Outro

 

Featured Guest | Marie Daland
LinkedIn
 
Fidelitas Development: 
 

Lion’s Share Marketing Podcast

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes

 

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