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Lion's Share Marketing Podcast

Discover how brands are creating marketing wins and moving the needle with their marketing strategies.
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Now displaying: August, 2018
Aug 21, 2018
EP 37: Organizational Health for Your Marketing Team | Patrick Lencioni
 
In Episode 37, Patrick Lencioni, a New York Times Best Selling Author and President of the Table Group, joins Tyler in an exciting conversation around Organizational Health, leadership, and the importance of communication within marketing teams. 
 
Patrick starts off by giving a brief background on his start in Organization Health and how The Table Group came to be. He shares his experiences building personal and organizational brands, explaining how simplicity and consistency allowed for it to develop over time. He and Tyler also discuss the three characteristics marketing leaders need to consider when hiring, as well as interview tips and potential questions to use when conducting  an interview. He goes on to discuss the importance self-awareness and how to break down silos within marketing teams by rallying to achieve a common goal.
 
Tyler and Patrick go on to discuss Patrick’s book, Death by Meeting, and how marketing leaders can leverage meetings to make their teams more effective. He also talks about the importance of a company’s core values and how employees must fit these values in order to maintain a healthy culture.  Patrick also shares his counter-cultural approach to great customer service and gives marketing leaders advice on how to build better teams by using creative honesty when hiring. 
 
Patrick ends the conversation by advising listeners to be vulnerable and unafraid to ask for help. 
 
Join Tyler, Andy, and Patrick in this conversation on Organizational Health in the Marketing Industry. 
 
Time Stamps
 
00:00 – Intro
01:14 – What’s In the News | Facebook Pages 
11:08 – Featured Guest Intro | Patrick Lencioni
11:34 – Patrick’s Background in Organizational Health
13:50 – The Table Group 
14:36 – Building A Personal and Organizational Brand
17:03 – The Ideal Team Player: 3 Characteristics to Look at When Hiring 
13:32 – Interviewing Tips and Questions
23:19 – Coaching Teammates Weak Spots
24:25 – Reference Checks
26:41 – Breaking Down Silos
31:50 – Death by Meeting: Leveraging Meeting Principles 
36:03 – Maintaining a Healthy Culture
38:54 – Standing Out from other Marketing Leaders 
43:08 – Great Customer Service
51:03 – Patrick’s Future Projects 
52:40 – UnConference 
54:45 – Key Take Away
56:44 – Outro
 
Featured Guest | Patrick Lencioni
Catch Tyler speaking at a conference near you!
// Retail Global: RetailGlobal.com
 

Lion’s Share Marketing Podcast

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
 
Aug 11, 2018

EP 36: Playing Around with New Marketing Ideas | Alex Furmansky

In Episode 36, Alex Furmansky, founder and CEO of Budsies, shares his expertise on all things Amazon and marketing for retailers, and what his company is doing to be successful in the toy business.
 
Alex starts off the episode by talking about how Budsies was created, as well as his brand strategy when it comes to the expansion of product lines. He also shares his views on the progressive decline of Toys “R” Us and where he believes retail is headed, especially for consumer products. Alex explains how his unique brand is staying successful against online competitors like Amazon and other toy brands. He goes on to give his thoughts regarding the recent Build-A-Bear promotion, and how his company maintains customer relationships to create an “in-store” experience online.
 
Tyler and Alex also discuss Budsies' marketing strategy and how they capture the attention of not only the child, but the parent as well. He talks about the advantages of using social media to tell a full story versus the idea of traditional advertising. Alex continues to share some of the challenges Budsies is facing due to the unique products they produce, and how they still manage to stick to their mission and give back with their Budsies Pal Program.
 
Alex ends the conversation by giving his key advice on launching a product and the importance of getting it out into the market and involving the customers. 
 
Join Tyler, Andy, and Alex in this conversation on all things Budsies and how the market is changing for retailers.
 
Time Stamps
 
00:00 – Intro
01:16 – What’s in the News | Amazon Alexa
10:52 – Featured Guest Intro | Alex Furmansky
11:00 – Start of Budsies
18:16 – Budsies Brand Strategy
21:16 – Toys “R” Us and the Toy Industry
26:22 – Competing with Amazon and Toy Brands
29:01 – Build-A-Bear Promotion
33:49 – Competing with the In-store Experience
36:35 – Budsies Marketing, Engaging Mom and Dad
41:25 – Customer Acquisition Channels
43:22 – Leveraging Influencers
50:11 – Challenges of Budsies
53:58 – Budsies Pal Program
57:20 – Key Take Away
59:28 – Picking One Channel to Grow the Budsies Brand
1:01:38 – Outro
 
Featured Guest | Alex Furmanksy
 
Catch Tyler speaking at a conference near you!
// Retail Global: RetailGlobal.com
 

Lion’s Share Marketing Podcast

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
 
 
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