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Maintaining Effective Operations with Joshua Johnston - EP 120 0

Dec 20, 2021

Maintaining Effective Operations with Joshua Johnston

Tyler and Jon discuss the recent events causing Peleton’s stock to drop and the importance of ensuring product placement opportunities aren’t detrimental to a brand’s image.

Tyler is joined by Josh Johnston, founder of 321 Pocket Ops, to discuss how to effectively scale operations, the effects of inflation and the talent acquisition war on the PR and marketing landscape, and tips for brands on evaluating the agencies they partner with.

Josh’s final thought to listeners is to utilize P&L as the main metric as success in lieu of attribution as challenges loom for the industry. Josh emphasizes the importance of transparency for both brands and agencies to build strong relationships with one another.

Join Tyler, Jon, and Josh for insight on how brands and agencies can maximize the value of their strategic marketing partnerships.

Time Stamps

00:00 - Intro

01:22 - Peloton: Stock Drop, Marketing Efforts, and Product Placement

09:00 - Josh Johnston Introduced

13:55 - How To Scale Exponentially Overnight

15:45 - State of the PR and Marketing Landscape

17:25 - Identifying Dishonest Agencies and the Importance of P&L Reporting

21:04 - Determining What Marketing Efforts to Outsource

22:50 - Specialist Agencies vs Full-Service Agencies

25:54 - Where Are Agencies Missing the Mark?

27:20 - Who is Winning the Talent Acquisition War?

30:25 - How Inflation Affecting Agencies

34:35 - This to Consider When Scaling Your Business

36:15 - Key Takeaway

Featured Guests | Joshua Johnston

What's In the News

Peloton: Stock Drop, Marketing Efforts, and Product Placement

Lion’s Share Marketing Podcast

Learn More About Tyler & Jon

www.tylersickmeyer.com

Need Marketing Help?

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes

Outro Music – Skillet – Buy “Lions” on iTunes

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A/B Testing: The Value of Split Testing Your Landing Pages - EP 119 0

Dec 11, 2021

A/B Testing: The Value of Split Testing Your Landing Pages

In Episode 119 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the exciting prospects of Bing’s upcoming new features. Then, stay tuned to hear Tyler talk with Zach Rego, the VP of Sales & Marketing of Unstack, which helps companies develop landing pages that convert customers. Zach and Tyler discuss the elements that make up an effective landing page and consider marketing leaders’ biggest mistakes when creating landing pages. They also consider great company landing pages examples while examining Unstack’s own content marketing strategy.

Tyler and Zach ultimately examine how influencer marketing could expand potential marketing channels. Zach’s key takeaway is never to overlook A/B testing, as it is critical to developing an effective marketing channel.

Join Tyler, Jon, and Zach for a glimpse into the process of landing page development, Bing’s future prospects, and the future of untapped marketing channels.

Timestamps

00:00 - Intro

01:12 - What’s in the News: Bing’s New Features

08:09 - Featured Guest: Zach Rego

10:00 - eCommerce vs. Traditional Landing Pages

11:25 - What to Pay Attention to for Increase Conversion Rates

13:27 - Landing Page Mistakes Marketing Leaders Make

15:22 - Brands Doing Landing Pages Right

17:25 - Unstack’s Content Marketing Strategy

19:27 - Zach’s Next Steps: Influencer Marketing

22:20 - Unstack’s Ideal Customer

23:50 - Zach’s Key Takeaway