00:00 – Joke
00:34 – Episode Welcome
00:47 – Co-hosts Introduction
01:44 – What’s in the News Today | Facebook Offline Events
08:49 – Featured Guest Introduction | Charlie Cole
09:25 – Charlie’s Current Role at TUMI
12:53 – In-house Team & Outsourcing
14:17 – Balancing Qualified Team
17:13 – TUMI’s Priorities for 2018
19:17 – Building Brand Loyalty
23:28 – Charlie’s experience at TUMI’s vs previous organizations
28:12 – Attracting & Retaining Talent
34:37 – Biggest Challenges with TUMI & Samsonite
35:27 – Merging Cultures, Developing Brands & Encouraging Collaboration
38:06 – Programatic Ad Placement Challenges & Strategy
40:31 – Factors to consider when selecting e-commerce platform
44:05 – Upcoming Changes in Technology
46:27 – Episode Key Takeaway
47:46 – Stay Connected with Charlie Cole
48:27 – Closing Comments
48:55 – Episode Outro
Charlie Cole – Chief Digital Officer, VP at TUMI
LinkedIn: linkedin.com/in/charliecole
Twitter: twitter.com/CharlieCole
TUMI.com
Facebook – “Track Offline Conversions”
Digital Marketer – “Facebook Offline Events: What This Means for Marketers”
Facebook – Setting Up Offline Conversions
TechCrunch – “Facebook taps GPS, Square to track your in-store visits and purchases”
EntreLeadership Podcast
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
00:00 – Joke | Pirate’s Favorite Content
00:46 – Episode Welcome
00:53 – Co-hosts Introduction
02:28 – What’s in the News Today | “Why Facebook and Google Want to Market Your Reputation Online”
10:26 – Featured Guest Introduction | Mike McMillan
10:36 – What is DreamCSX?
11:19 – Mike’s Background
14:36 – How to get marketing and sales teams on the same page
17:48 – Sales Qualified Leads VS Marketing Qualified Leads
25:34 – How to Track Results
28:27 – Tips to Install Collaborative Culture
30:21 – How DreamCSX helps clients optimize customer experience
33:17 – Advice for someone running marketing and sales departments
37:10 – What to outsource first, and what to keep in-house
39:12 – Episode Key Takeaway
42:15 – Stay Connected with Mike McMillan
43:14 – Closing Comments
43:49 – Episode Outro
Michael McMillan – Chief Dreamer, Founder, & CEO of DreamCSX
LinkedIn: linkedin.com/in/michaelcmcmillan
Website: dreamcsx.com
Chron – “Why Facebook and Google Want to Market Your Reputation Online”
Robert Cialdini Books
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
In Episode 12 of the Lion’s Share Marketing Podcast, we get a sneak peak into what it takes for kickstarting a brand. Dan Farris, CEO and founder of MODRN MAN, shares with us the motivation behind starting this new venture, the process of launching the products, as well as some of the challenges he has encountered along the way.
Dan Begins by explaining that MODRN MAN originated from the need to solve a personal problem. With the help of his wife, he came to the realization that he needed to start taking better care of his skin. His initial response was to look through his wife’s skin care products but found them to be complicated and time consuming. Dan’s next attempt was to look for skin care products designed for men but what he found was that they were either the same as women’s products but labeled for men or they were simply confusing to use. Determined to find a solution to his problem he worked to engineer quality skin care products for men that were simple to use and understand. Rather than introducing new products into the market, they focused on understanding how men use skin care products and designed their products to fit men’s existing skin care routines.
Dan later elaborates on how they have been preparing to launch their products. He talks about the Manliest Contest they hosted through which people were able to compete for prizes and gain awareness of MODRN MAN. The success of this contest aided in the success of their recent kickstarter campaign. Dan also talks about the video they created and how it clearly represents the brand’s voice as being lighthearted and humorous.
Lastly, Dan shares some of the biggest challenges MORDN MAN is facing. He begins by joking about how skin care isn’t typical locker room talk among men and this is why getting word out has proven to be difficult. Another issue is gaining consumer trust and loyalty and he explains that much work has been done to establish a long-lasting relationship with consumers. Join us in this conversation about this exciting new company, their strategies and how they are “keeping the human race alive by making men look their best.
00:00 –Episode Welcome
00:18 – Joke | Link Juice Boxes
01:07 – Co-hosts Introduction
01:53 – What’s in the News Today | Methods used by social influencers to inflate their numbers
08:49 – Kyle’s Quote
12:26 – Featured Guest Introduction
13:16 – What is MODRN MAN
14:07 – Why was MODRN MAN created?
16:02 – How to get word out about new brand & concept
17:13 – Kickstarter Process & Advice for Marketing Leaders
18:30 – Manliest Contest
19:43 – MODRN MAN’s Mission Statement
20:31 – What differentiates MODRN MAN from competitors?
22:38 – Brand Voice
24:16 – Biggest Challenge with MODRN MAN
25:00 – Guarantee on MODRN MAN Products
27:40 – Tips for startups’ first video
29:24 – MODRN MAN’s Customer Retention Strategy
30:38 – Episode Key Takeaway
31:46 – Stay Connected with Dan Farris
32:38 – Closing Comments
33:22 – Episode Outro
Dan Farris- Founder/ CEO of Modrn Man
Website: ModrnMan.com
LinkedIn: linkedin.com/in/farrisdan
Kickstarter Vidoe:
Later – “Inside Instagram Pods: The Secret Trick to Increase Your Engagement”
Behind the Quest – “INSTAGRAM CREATED A MONSTER”
Instagram Like Machine:
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes