EP 93: Navigating the New Normal in eCommerce Marketing
In Episode 93 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss TikTok’s new self-serve advertising platform and how it may benefit marketing leaders. They go on to cover TikTok's ongoing data privacy issues and Tyler advises that if marketers have the resources to try out TikTok's ad platform, it's not the worst bet out there.
Next, Tyler introduces Patrick Moran, a marketing leader with experience at a wide variety of household brands including Netflix and Spotify. Patrick dishes on the commonalities between the different brands and how companies need to evolve with their consumers. He dives into his experiences between Netflix and Spotfiy and the differences of their marketing outreach. He also gives his perspective of his time at Yik Yak and its issues involving username handles and bullying within the community. With Patrick’s current company, he says that working in smaller teams has helped improve efficiency. Ultimately, Patrick advises that the biggest marketing platform is the product itself.
Join Tyler, Jon, and Patrick for more information on brand performance and marketing strategies.
Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line!
Timestamps
00:00 - Intro
01:10 - What’s in the News | TikTok’s Self Serve Ad Platform
07:50 - Featured Guest | Patrick Moran
08:44 - Commonalities Between Brands
12:10 - Comparing Spotify and Netflix
18:12 - Yik Yak
22:30 - Pandemic Affecting Patrick’s Current Company
26:20 - Team Engagement While Working Remotely
29:00 - Underrated KPIs
33:00 - Marketing Challenges
34:35 - SEO
35:45 - Patrick’s Key Takeaway
38:06 - Outro
What's In the News
EP 92: Mastering the Customer Experience with Bridgestone’s Tim Creed
In Episode 92 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Pinterest is developing a new advertising model that will split revenue with creators. Tastemade was the first to sign on for the pilot run. Jon and Tyler believe that while Pinterest is growing popular as a social media platform, it will have to learn how to close the gap compared to Facebook advertising campaigns.
Next, Tyler introduces Tim Creed, the Director of eCommerce at Bridgestone Americas. Tim explains the process and appeal for customers to purchase tires online. For a brand like Bridgestone, Tim focuses on the challenges of the DTC experience and the importance for effective eCommerce solutions. He also discusses Bridgestone's partnership with third party platforms like Amazon and exploring the different aspects of customer acquisition. Ultimately, Tim advises our marketing leaders to play a key role in accommodating the shift of the customer experience.
Join Tyler, Jon, and Tim for more information on customer acquisition and eCommerce strategies.
Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line!
Timestamps
00:00 - Intro
01:10 - What’s in the News | Pinterest’s New Advertising Model
06:37 - Featured Guest | Tim Creed
06:58 - Buying Tires Online
10:43 - Firestone's Retail Trends
14:40 - Optimizing the Customer Experience
17:37 - eCommerce Strategies
19:03 - eCommerce Challenges in Tires
22:40 - Partnership with Third Party Platforms
26:05 - Amazon's Battle with Counterfeit Products
28:56 - Opportunities with Amazon
30:28 - Item Level Profitability
33:53 - Attribution Modeling
37:19 - The Future of eCommerce
40:06 - Tim’s Key Takeaway
41:12 - Outro
What's In the News
EP 91: Building a Successful DTC Brand with BeardBrand’s Eric Bandholz