EP 77: Can You Hear Us Now? SEO, UX, & Project Management from Verizon Media
In Episode 77, Tyler and Jon discuss the news that Brandless is shutting down their operations. Tyler shares that Brandless had an interesting concept but doesn’t possess adequate brand affinity compared to its competitors. He reiterates that it all falls back on identifying a brand story while building brand loyalty in order to instill trust with customers.
Next, Tyler welcomes Shalini Solomon, the Senior Manager of Demand Generation at Verizon Media, onto the podcast. Shalini shares great insight on UI/UX best practices and settles the Agile vs Waterfall project management debate before dishing on her views on SEO and Paid Media.
Tyler and Jon's Words of Twisdom feature a quote by Edward Dearborn (@edwindearborn) this week. Join Tyler, Jon, and Shalini for more the inside scoop on Verizon Media and the latest digital marketing trends.
Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line!
Timestamps
00:00 - Intro
01:15 - What’s in the News | Brandless Shuts Down
07:19 – Featured Guest Shalini Solomon
07:47 – Shalini's Role at Verizon Media
09:00 – Paid Partnership Opportunities
10:07 – Lesser-Known UI and UX Mistakes
13:16 – Site Design and Development Project Challenges
18:35 – Agile vs Waterfall
20:29 – Current Challenges at Verizon Media
26:09 – Shalini's Approach to Lead Attribution
31:10 – Shalini's Most Important Metrics
33:14 – Verizon Media's SEO Strategy
37:32 – Prioritizing PPC and SEO
41:06 – Biggest Opportunity in Digital Marketing
44:24 – Shalini’s Key Takeaway
50:29 - Words of Twisdom
53:00 - Outro
What's In the News
EP 76: Marketing a Brewery Sud-ccessfully with Karl Strauss’ Brian Skarin
In Episode 76, Tyler and Jon discuss successful and not so successful Super Bowl ads from Super Bowl LIV. Tyler shares his thoughts on Google being a solid standout but Tide being his overall winner. Jon adds that repetition was key for Tide to deliver a memorable message on advertising's biggest stage. Next, Tyler dished on the losers of the night whose ads were most forgettable, due to sacrificing brand recognition for a chuckle.
Next, Tyler welcomes Brian Skarin, the Communication and Events Manger at Karl Strauss Brewery, onto the podcast. Brian shares some of the key strategies in building the brand of one of Southern California's most prominent breweries. He goes on to share how Karl Strauss’ brand loyalty and brand partnerships have aided in the success of their successful marketing campaigns
Tyler and Jon's Words of Twisdom feature a quote by Lucid Manager (@lucidmanager) this week. Join Tyler, Jon, and Brian for more insight on how to maximize your marketing strategies while establishing customer loyalty.
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Timestamps
00:00 - Intro
01:08 - What’s in the News | Super Bowl Ads
06:42 – Featured Guest Brian Skarin
08:08 – Standing Out in a Crowded Field of Competitors
09:37 – Building a Great Customer Experience
13:44 – Prioritizing Sales Channels
15:11 – Maximizing Quality Content
16:33 – Integrating Paid Strategies
18:37 – Brian's Preferred Advertising Methods
20:04 – Key Challenges
23:40 – Tracking the ROI of Social Campaigns
24:53 – Effective PR Campaigns
27:52 – Prioritizing Media Coverage
29:31 – Building Customer Loyalty
32:02 – Brian’s Key Takeaway
35:10 - Words of Twisdom
43:47 - Outro