Starting A Candy Company From Scratch
In Episode 127 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the breaking news: Adobe’s Holiday Shopping Report shows that consumer spending has increased while prices have decreased. Jon shares the numbers from the report, but Tyler explains why he’s still pessimistic about shopping trends and the state of the economy.
Then Tyler introduces Erica Williams, Founder & CEO at Yumy Candy Company Inc.
Erica is an entrepreneur, health coach and candy lover who turned her passions into a fast-growing candy company called Yumy Candy.
In their conversation, Tyler and Erica talk about starting Yumy Candy from scratch, quantifying demand for an innovative product, and breaking into the US market after growing the company in Canada.
To end the episode, Erica shares her key takeaway for marketing leaders and entrepreneurs: just get started.
Music
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Lucrative eCommerce Ventures with Ben Knegendorf
Effective Retail Marketing Strategies to Adopt with Black Diamond Equipment
EP 99: Integrating Sales and Marketing Strategies with Showpad's Russell Wurth
In Episode 99 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the removal of Facebook’s 20% text limits on ad images. They explain that the more text that’s displayed on an ad, the fewer people Facebook will show it to. Tyler and Jon discuss how with fewer rules in place, ad creators have more opportunities to be creative. Then, Tyler and Jon go on to discuss the launch of LinkedIn Stories, which creates a significant opportunity for savvy B2B marketers, recruiters, and job seekers.
Then Tyler introduces Russell Wurth, Vice President of Sales Enablement at ShowPad. Russell goes on to explain ShowPad’s services and his role at the company. He uses his knowledge and experience to advise about sales enablement technologies. He also explains the differences in the mindsets and priorities of sales and marketing teams and the importance of cross-team communication.
Russell wraps up by suggesting that one should not hesitate to broaden their perspective. Marketing leaders should be prepared to share a hypothesis with sales leaders and collaborate on the results in order to improve the output from both teams.
Join Tyler, Jon, and Russell to gain better insight into the role of sales enablement and communicating better with marketing members.
***Want to Win a Winners Keep Score T-Shirt? Leave Us A Review and You’re Automatically Entered to Win! Winners Drawn Monthly and Announced on the Show!***
Time Stamps
00:00 - Intro
01:54 - What’s In The News | Facebook Removes 20% Text Limit on Ad Images + LinkedIn Stories
08:05 - Featured Guest | Russell Wurth
08:39 - ShowPad
14:19 - Tips for Sales and Marketing Leaders to Drive Better Results
15:32 - How Marketing Leaders Can Leverage Sales Insights To Connect With Prospective Customers
16:56 - The Importance of Content Marketers Collaborating with their Sales Teams
18:12 - How AI is Changing the Sales Process
20:49 - Biggest Missed Opportunities for Marketing Leaders
23:30 - Tips For Building an Effective Lead Scoring System
24:38 - Key Takeaway
26:00 - Outro
What's In the News
EP 97: Demand Gen Hacks and More with Sendoso's Daniel Frohnen
In Episode 97 of The Lion’s Share Marketing Podcast, Tyler and Jon start by discussing the launch of Walmart+. This new Walmart offering will compete with Amazon in the fast delivery and convenience market. The service will come with a $98 annual subscription fee, coming in $21 lower than Amazon’s (albeit with far less features). Jon and Tyler agree that Walmart+ could be a game-changer for rural areas, and provide more targeted marketing opportunities for Walmart's third party sellers and flagship brands alike.
Next, Tyler talks with Daniel Frohnen, the Chief Marketing Officer at Sendoso. Daniel explains Sendoso and the services it provides to customers. Daniel goes on to discuss differences between ABX and ABM before elaborating on Sendoso’s strategy with hyper-relevance, especially during the COVID-19 pandemic. Daniel provides some great demand gen hacks for marketing leaders to apply as we live out "the new normal." Daniel’s key takeaway was to not spend your way out of a pandemic; he suggests continuing to do what works and find channels that are successful for you.
Join Tyler, Jon, and Daniel for more insights on demand gen hacks and marketing strategies. Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line!
***Want to Win a Winners Keep Score T-Shirt? Leave Us A Review And You're Automatically Entered To Win! Winners Drawn Monthly And Announced On The Show!***
Timestamps
00:00 - Intro
00:49 - What’s In The News | Walmart Plus Launches September 15th
07:25 - Featured Guest | Daniel Frohnen
08:18 - Sendoso at a Glance
09:25 - Differences between ABX and ABM
15:30 - Daniel’s Pillars of a Successful ABX Program
16:35 - Case Study of Success - Sendoso
19:00 - The Pricing Page Debate
21:20 - Dan’s COVID-19 “New Normal” Marketing Hacks
27:20 - Virtual Conferences during COVID-19
28:30 - Dan’s Key Takeaway
30:23 - Outro
What's In the News
EP 96: eCommerce Marketing Strategies with American Outdoor Brands’ Jonathan Steffens
In Episode 96 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new tool for small to businesses and creators to conduct and host paid online events through Facebook. The Online Event tool is free for the first year. Facebook is launching this to aid SMBs during the pandemic since the majority of Facebook’s revenue comes from smaller brands. This could be a game-changer if Facebook executes it correctly. Jon and Tyler agree that when there’s a new feature available within a strong platform like Facebook, marketing leaders should test it and see how it works; it may turn out to be something incredibly profitable.
Next, Tyler introduces Jonathan Steffens, eCommerce Manager at American Outdoor Brands. Jonathan explains his role at American Outdoor Brands and the unique circumstances that come with housing eighteen different brands. Drawing on his experience in eCommerce, Jonathan explains his approach to attribution modeling, selling products that are challenging to advertise—such as firearm accessories and tools—and managing multiple re-platforming projects at once. He also covers the current trends in eCommerce and the new opportunities for eCommerce marketing leaders during the COVID-19 pandemic. Ultimately, Jonathan advises marketing leaders to constantly be innovating while focusing on one process, technique, or method at a time.
Join Tyler, Jon, and Jonathan for more information on effective eCommerce management and marketing challenging products.
Timestamps
00:00 - Intro
01:41 - What’s in the News | Facebook’s New Online Event Tool
05:37 - Featured Guest | Jonathan Steffens
06:39 - Jonathan’s Role at American Outdoor Brands
10:04 - Jonathan’s Approach to Attribution Modeling
14:42 - Trends in eCommerce During the COVID-19 Pandemic
17:19 - Differences Between eCommerce Platforms
21:13 - Handling Site Redesigns
24:30 - eCommerce Site Launch Pitfalls to Avoid
29:47 - The Causes of eCommerce Projects Going Over Time and Budget
36:09 - Biggest Opportunity for eCommerce Brands Right Now
37:52 - Jonathan’s Key Takeaway
40:28 - Outro
What's In the News
EP 93: Navigating the New Normal in eCommerce Marketing
In Episode 93 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss TikTok’s new self-serve advertising platform and how it may benefit marketing leaders. They go on to cover TikTok's ongoing data privacy issues and Tyler advises that if marketers have the resources to try out TikTok's ad platform, it's not the worst bet out there.
Next, Tyler introduces Patrick Moran, a marketing leader with experience at a wide variety of household brands including Netflix and Spotify. Patrick dishes on the commonalities between the different brands and how companies need to evolve with their consumers. He dives into his experiences between Netflix and Spotfiy and the differences of their marketing outreach. He also gives his perspective of his time at Yik Yak and its issues involving username handles and bullying within the community. With Patrick’s current company, he says that working in smaller teams has helped improve efficiency. Ultimately, Patrick advises that the biggest marketing platform is the product itself.
Join Tyler, Jon, and Patrick for more information on brand performance and marketing strategies.
Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line!
Timestamps
00:00 - Intro
01:10 - What’s in the News | TikTok’s Self Serve Ad Platform
07:50 - Featured Guest | Patrick Moran
08:44 - Commonalities Between Brands
12:10 - Comparing Spotify and Netflix
18:12 - Yik Yak
22:30 - Pandemic Affecting Patrick’s Current Company
26:20 - Team Engagement While Working Remotely
29:00 - Underrated KPIs
33:00 - Marketing Challenges
34:35 - SEO
35:45 - Patrick’s Key Takeaway
38:06 - Outro
What's In the News
EP 91: Building a Successful DTC Brand with BeardBrand’s Eric Bandholz
EP 90: eCommerce Marketing Strategies with Hylete’s Jon Palmer
EP 89: Customer Experience and Growth Marketing Lessons
In Episode 89, Tyler and Jon start off by talking LinkedIn's new engagement re-marketing feature for advertisers. Tyler discusses the benefits for b2b marketing leaders that have been running the same top of funnel ads again and again throughout longer sales cycles. Jon reminds us as well that with browsers like Chrome removing third-party cookies, LinkedIn is ahead of the game in adaptation to more reliance on platform analytics and data.
Then Tyler introduces Valentino Perrina, CEO of Nutre Meal Plans. Right off the bat, Valentino goes into his personal connection to the company and its motivation to help people to eat better and feel better. Valentino highlights how brand ambassadors and influencers have helped build a network of consumers. Growth also comes from educating potential and current customers while providing a great experience. In all, Valentino leaves us with his key take away in anticipating the needs of the consumer and fulfilling needs of the customer that competitors don’t account for.
After the interview, Jon gives us this episode's Words of Twisdom. This week's tweet comes from @Yoni_Solomon, “Your ability to turnaround high quality + high impact programs in days/weeks (rather than months) is a marketing moat. Very few teams can move quickly, even fewer can do it well.”
Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line!
Timestamps
What's In the News
EP 88: Machine Learning, Predictive Analytics, and Other 2020 Marketing Trends
In Episode 88 Tyler and Jon discuss Google's push into Facebook's advertising territory with the launch of discovery ads. Jon explains how Google's launch may be easier due to the amount of data they already possess. Tyler continues by sharing Facebook's plan to begin compensating creators on Instagram for content. This could cause some marketing leaders to pull budgets off of secondary platforms like Snapchat or TikTok in order to increase budget with both Facebook and Google.
Afterward, Tyler introduces John Wall, Partner and Head of Business Development at Trust Insights. John is also a host on the Marketing Over Coffee podcast. John explains the importance of analytics at Trust Insights. They use this data, after using a machine learning algorithm, to develop predictive analytics moving forward. John highlights the importance of machine learning in making a comprehensive model of the climate of the future for marketing. He also explains the accessibility to the technology with services like google analytics. With machine learning accessibility, outsourced work can be eliminated depending on which bidding strategies are most optimal.
After discussing favorite software and tools along with their integration into machine learning, Tyler and John chat on TikTok’s short form appeal in advertising. Tyler gets into the difficulty on creating sustainable micro content. John reiterates that sustainable content for marketing can be achieved when it can be connected to the customer's journey. Then John gives us his key take away. He shares Trust Insights' motto, urging marketing leaders to utilize their technology to enhance the human experience and tell the story of their brands in a genuine way.
After Tyler and John Wall wrap up the interview with an insightful conversation on the economy of podcasting, Our resident wizard, Jon Merlin, delivers our Words of Twisdom. This week they come from @skillongo_com, who shared a quote from Joe Chernov. Both Jon and Tyler highlight the importance of taking the emotional route in connecting with customers.
As promised, here's a link to the Marketing Over Coffee Podcast: www.marketingovercoffee.com
Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line!
Timestamps
EP 87: eCommerce Growth Strategies with Bulk Reef Supply’s Jeff Cash
EP 86: Whitelisting and Influencer Marketing with Hashtag Paid’s Phil Jacobson
In Episode 86, Tyler and Jon dive into Shopify's new app: Shop. Tyler goes deeper into the potential battle with Amazon that Shopify is setting into motion with their new app by providing services that will impact a significant portion of the eCommerce ecosystem. With advantages like local listings and no extra charges to merchants, the Shop app has great potential.
Moving forward Tyler introduces Phil Jacobson, the VP of Product and Growth at Hashtag Paid. Phil describes Hashtag Paid as a market place for businesses to get in touch with creators as well as an innovator in providing marketing tools for businesses. He goes on to highlight the importance of working with creators to build legitimate brand relationships anchored in relevance as opposed to commission.
This relationship is discussed in greater depth when factoring in the authentic experience Phil strives for when working with brands at Hashtag Paid as he details with how some of their best customers are leveraging whitelisting. Phil discusses the need for authenticity and goes on to outline some of the common mistakes brands are making when working with influencers and implementing their own whitelisting campaigns.
After wrapping up the interview, Jon brings us Words of Twisdom from @CleverTap that remind business leaders to focus on the value their products bring their customers.
Have you subscribed and left us a review yet? If not, please do- it's super helpful in enabling other marketing leaders to discover the pod! By the way- is there anything we can do for you? Shoot an email to info@fidelitasdevelopment.com if there is and we'll do our best to help!
Timestamps
00:34 - Intro
00:44 - In The News: Shopify’s New App, Shop
06:15 - Interview with Phil Jacobson
06:31 - Hashtag Paid
07:25 - Creator Whitelisting
08:55 - Creators vs. Influencers
12:29 - Whitelisting in Different Industries
14:29 - Can Whitelisting be Used as a Work-around for Facebook's Ad Policies?
15:23 - Tracking Metrics with Third Party Creators
16:55 - The Potential Competition of Facebook Ad Manager Implementing Influencer Management
19:36 - Could Facebook be Interested in Acquiring Hashtag Paid?
20:20 - Brand + Creator Relationships
22:01 - Channels Brands are Integrating with Whitelisting
25:14 - Common Influencer Marketing and Whitelisting Mistakes
29:12 - What Successful Whitelisting Campaigns are Doing
30:29 - The importance of 3rd Party Review Platforms for Hashtag Paid's Own Marketing
32:33 - Changes to Come in eCommerce
37:02 - Phil's Take On Shopify's new Shop App and its Potential to Compete with Amazon
45:30 - Key Take-away
48:48 - Words of Twisdom
49:00 - Outro
What's In the News
EP: Google Helps Merchants with Free Shopping Feed Listings, Plus a Panel!
EP 84: Crafting a Better Social Media Strategy with Minted’s Leah Randall
EP 82: Oh, Baby! Digital Marketing Attribution and more with Newton Baby’s Aaron Zagha
In Episode 82 Tyler and Jon start us off with some insightful conversation on the new platform Quibi and its unique style of streaming content. They dive into the consumer-friendly nature of a mobile-based, short-form content provider perfectly tailored for the new generation and the current global climate. Tyler and Jon highlight the potential opportunities in advertising with the short form medium lending a hand to quality advertisements.
Tyler goes on to introduce Aaron Zagha, the CMO of Newton Baby, a consumer startup providing the safest crib mattress on the market. They go on to discuss the ins and outs of effective D2C marketing and how to accurately target consumers. Aaron continues by emphasizing the importance of attribution data and feedback in understanding your current and potential consumer bases.
To close out the episode, Jon shares some Words Of Twisdom from Jennifer Gluckow (@Jengitomer). Also, don't miss Tyler's upcoming talk on making the most of your depleted marketing resources at ScaleThatSummit.com, an online marketing conference committed to raising 100,000 pounds of food donations for Feeding America. The conference goes live on April 15th.
Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com or email us at info@fidelitasdevelopment.com!
Timestamps
EP 81: Marketing Amidst a Pandemic with MedZone CEO Joe Freeman
In Episode 81 of the Lion’s Share Marketing Podcast, Tyler and Jon continue the COVID-19 conversation with the new stimulus package, including the Payroll Protection Program. They dive deeper into the benefits the program offers in keeping business moving for small businesses, alleviating the stress of budget cuts with a forgivable loan. They encourage marketing leaders to take advantage of the lucrative opportunity these programs present within this current climate.
Then Tyler introduces MedZone CEO, Joe Freeman. In their interview, they discuss the elements of brand partnership and innovation that have lead to MedZone's success as well as their strategies in the current climate that have allowed for a smooth pivot. Joe makes important points on the necessity for a company to remain proactive in crisis situations through finding solutions such as adding and innovating products to fit the customers change in lifestyle.
To wrap up the episode, Tyler and Jon share a Words of Twisdom quote from Dan Rockwell, encouraging business leaders to take a moment to consider their team and customer/client dedication in the midst of the pandemic.
Need help navigating your marketing strategy through these turbulent times? Be sure to head over to Fidelitas Development and drop us a line, or just email us directly at info@lionssharepodcast.com!
Timestamps
00:00 - Intro
00:46 - In the News: The Paycheck Protection Plan
07:03 - Casual Conversation with Joe Freeman
08:38 - Corona Marketing Hypothetical
14:40 - Featured Guest Joe Freeman
18:46 - How Medzone is being Proactive in Today's Turbulent Climate
20:46 - Providing Value to Your Customers
23:52 - COVID-19's Impact on Marketing Strategies
27:21 - Earned Media and PR Strategies During COVID-19
29:36 - Product Innovation at MedZone
33:27 - Market Research Methodology
35:09 - Asking The Right Questions
37:52 - Growing the MedZone Brand
39:21 - Brand Awareness
41:08 - What Joe Looks For When Hiring
44:37 - Key Takeaway
47:41 - Words Of Twisdom
49:33 - Outro
What's In the News
EP 80: The Ultimate Paid Digital Media Roundtable
In Episode 80 of the Lion's Share Marketing Podcast, Tyler and Jon continue their discussion of how the Corona Virus is affecting businesses everywhere. Specifically, they discuss how direct to consumer brands are scaling back their budgets amidst the crisis. Ultimately though, they urge marketing leaders to find creative solutions with the budgets that they do have, especially since digital ad costs are comparatively low right now.
Then at the beginning of the roundtable, Tyler makes the special announcement that Fidelitas has opened a new division in Boulder, Colorado called Ignis. Ignis specializes in helping brands that are already spending six figures or more per month on their ad campaigns scale to the next level profitably. In a special format for our marketing leaders listening along, Tyler brings on the Managing Partners of Ignis, Beau Haralson and Alex Herndon, along with the Digital Marketing Director at Fidelitas Development's San Diego headquarters, Ian Britton, for a roundtable discussion on paid digital media.
Tyler and Jon wrap up the episode with an encouraging Words of Twisdom quote from Lewis Howes @lewishowes, who cites all of the iconic startups that came out of the 2008 financial crisis including Slack, Pinterest, and Venmo. Join Tyler, Jon, Beau, Alex, and Ian for the ultimate paid digital media roundtable.
Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line!
Timestamps
00:00 - Intro
00:50 - What's in the News?
05:25 - Paid Media Roundtable | Beau, Alex, & Ian
07:02 - Difference Between Small & Large Budget Campaigns
11:20 - Top Trends in Paid Media
12:38 - Attribution Tools
17:19 - The Most Undervalued Channels for Paid Media
19:50 - What Makes Great Creative?
22:30 - Navigating Paid Ad Campaigns During the Political Window
26:30 - Why Brands Hit Scaling Plateaus
28:56 - Telltale Signs that your PPC Agency is Underperforming
32:07 - How to Know if you can Trust your Paid Media Agency
33:55 - How Retargeting is Changing with Shifting Privacy Policies
38:38 - In House vs. Agency for Paid Media
46:33 - Key Takeaways
51:11 - Words of Twisdom
54:04 - Outro
What's In the News
EP 79: Launching a New Sport for Net Profit with CrossNet’s Chris Meade
In Episode 79 of the Lion's Share Marketing Podcast, Tyler and Jon discuss the inescapable news of Coronavirus and all of the implications that it has had and will continue to have on businesses across the world. They both agree that while the pandemic is hurting businesses in various ways, there is still room for marketing leaders to take advantage of the situation and find creative solutions amidst the chaos.
Next, Tyler brings in Chris Meade, Co-Founder of Crossnet, the world's first 4-way volleyball game. Chris shares his experience in taking Crossnet from concept to reality, diving into the marketing strategies that have led to Crossnet's success and growth as a game and sport. He provides great insight on how marketing leaders can use targeted video content, influencer marketing, earned media, and email lists to reach potential
customers and build brand loyalty. Ultimately, Chris leaves listeners with the advice to just get started if they have a good idea.
Tyler and Jon wrap up the episode with Words of Twisdom featuring a quote from Magdalena Kala (@MagdalenaKala). Join Tyler, Jon, and Chris for more of the inside scoop on Crossnet and the latest digital marketing trends.
Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line!
Timestamps
00:00 - Intro
01:50 - What's in the News | Coronavirus
06:25 - Introduction | Chris Meade
06:50 - What is Crossnet?
08:10 - Taking Crossnet from Concept to Reality
09:05 - Crossnet's Go-to-Market Strategy
10:10 - Marketing Channels and Strategies
11:43 - Calculating Customer Lifetime Value
12:35 - Crossnet's Geographical Footprint
13:36 - Experiential Marketing
16:03 - Influencer Marketing Strategy
17:20 - Crossnet's Plans for a Professional League
18:08 - Selling Crossnet to Schools
19:09 - PR and Earned Media
19:56 - Gathering Customer Data at Live Events
22:23 - Crossnet's Growing Marketing Team
23:04 - Chris's Key Takeaway
24:19 - Words of Twisdom
26:35 - Outro
What's In the News
Coronavirus
EP 78: Using Video for a Better ROI on Email Marketing
In Episode 78, Tyler and Jon share that Uber is partnering up with Adomni, an ad-tech platform. Tyler shares that despite the bad press about driver compensation, this is a great way to monetize assets. Jon mentions that the market may be utilized by those with established Out-of-Home marketing campaigns. The pair theorizes that this partnership could be especially effective in tourist-dominated locations for impulse visits to brick and mortar businesses.
Next, Tyler welcomes Oli Bridge, the CMO of Bonjourno, onto the podcast. Oli shares the significance in building solid relationships with individuals in all roles when building a brand while aiming for brand longevity.
Tyler and Jon's Words of Twisdom feature a quote by Jeff Sheldon (@ugmonk) this week. Join Tyler, Jon, and Oli for more insight on how to maximize your marketing strategies while establishing customer loyalty.
Have you left us a review yet? If not, we'd be glad you did!
Also, have a great marketing joke or guest idea to share? Drop us a line at info@lionssharepodcast.com!
Timestamps
00:00 - Intro
00:58 - What’s in the News | Uber’s Partnership with Adomni
04:53 – Featured Guest: Oli Bridge
05:38 – What is Bonjoro?
06:55 – Oli’s Background
08:48 – E-Commerce Marketers' Results with Bonjoro
10:34 – Utilizing Bonjoro Tools to Increase Email Marketing ROI
12:17 – Video Marketing
14:08 – Creating Content
15:08 – Bonjoro's Marketing Strategy
16:23 – Key Lessons from Affiliate Marketing
17:38 – Determining Customer Lifetime Value While Measuring the ROI of Campaigns
19:36 – Most Effective Channels for Customer Acquistion
23:16 – Tracking Bonjoro’s PR Strategy and ROI
25:20 – Oli’s Key Takeaway
26:15 - Words of Twisdom
30:32 - Outro
What's In the News
EP 77: Can You Hear Us Now? SEO, UX, & Project Management from Verizon Media
In Episode 77, Tyler and Jon discuss the news that Brandless is shutting down their operations. Tyler shares that Brandless had an interesting concept but doesn’t possess adequate brand affinity compared to its competitors. He reiterates that it all falls back on identifying a brand story while building brand loyalty in order to instill trust with customers.
Next, Tyler welcomes Shalini Solomon, the Senior Manager of Demand Generation at Verizon Media, onto the podcast. Shalini shares great insight on UI/UX best practices and settles the Agile vs Waterfall project management debate before dishing on her views on SEO and Paid Media.
Tyler and Jon's Words of Twisdom feature a quote by Edward Dearborn (@edwindearborn) this week. Join Tyler, Jon, and Shalini for more the inside scoop on Verizon Media and the latest digital marketing trends.
Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line!
Timestamps
00:00 - Intro
01:15 - What’s in the News | Brandless Shuts Down
07:19 – Featured Guest Shalini Solomon
07:47 – Shalini's Role at Verizon Media
09:00 – Paid Partnership Opportunities
10:07 – Lesser-Known UI and UX Mistakes
13:16 – Site Design and Development Project Challenges
18:35 – Agile vs Waterfall
20:29 – Current Challenges at Verizon Media
26:09 – Shalini's Approach to Lead Attribution
31:10 – Shalini's Most Important Metrics
33:14 – Verizon Media's SEO Strategy
37:32 – Prioritizing PPC and SEO
41:06 – Biggest Opportunity in Digital Marketing
44:24 – Shalini’s Key Takeaway
50:29 - Words of Twisdom
53:00 - Outro
What's In the News
EP 76: Marketing a Brewery Sud-ccessfully with Karl Strauss’ Brian Skarin
In Episode 76, Tyler and Jon discuss successful and not so successful Super Bowl ads from Super Bowl LIV. Tyler shares his thoughts on Google being a solid standout but Tide being his overall winner. Jon adds that repetition was key for Tide to deliver a memorable message on advertising's biggest stage. Next, Tyler dished on the losers of the night whose ads were most forgettable, due to sacrificing brand recognition for a chuckle.
Next, Tyler welcomes Brian Skarin, the Communication and Events Manger at Karl Strauss Brewery, onto the podcast. Brian shares some of the key strategies in building the brand of one of Southern California's most prominent breweries. He goes on to share how Karl Strauss’ brand loyalty and brand partnerships have aided in the success of their successful marketing campaigns
Tyler and Jon's Words of Twisdom feature a quote by Lucid Manager (@lucidmanager) this week. Join Tyler, Jon, and Brian for more insight on how to maximize your marketing strategies while establishing customer loyalty.
Have you left us a review yet? If not, we'd be glad you did!
Also, have a great marketing joke or guest idea to share? Drop us a line at info@lionssharepodcast.com!
Timestamps
00:00 - Intro
01:08 - What’s in the News | Super Bowl Ads
06:42 – Featured Guest Brian Skarin
08:08 – Standing Out in a Crowded Field of Competitors
09:37 – Building a Great Customer Experience
13:44 – Prioritizing Sales Channels
15:11 – Maximizing Quality Content
16:33 – Integrating Paid Strategies
18:37 – Brian's Preferred Advertising Methods
20:04 – Key Challenges
23:40 – Tracking the ROI of Social Campaigns
24:53 – Effective PR Campaigns
27:52 – Prioritizing Media Coverage
29:31 – Building Customer Loyalty
32:02 – Brian’s Key Takeaway
35:10 - Words of Twisdom
43:47 - Outro
Timestamps
00:00 - Intro
01:42 - All the Jokes
11:56 - Outro
EP 74: Marketing a Startup Beverage Brand with O2’s Eric Le
In Episode 74, Tyler and Jon discuss NBC Universal's announcement of its new streaming service, Peacock (coming this July). Tyler ponders if users will get to a point of subscription fatigue, with existing options like Hulu, Netflix, HBO, and Disney Plus already amounting to the equivalent of a modest cable bill. How many more subscriptions will users pay for?
Next, Tyler welcomes Eric Le, the Vice President of Marketing at O2 Natural Recovery, onto the podcast. Eric shares some of the key factors of success for beverage marketing. He discloses the key differences in O2 Natural Recovery and other leading sports drinks and dishes on his marketing processes when expanding into new markets. Eric encourages marketers to get creative, try new ideas, and to back it all up with sound thought and good intentions.
Tyler and Jon's Words of Twisdom feature @Himani_Kankari this week. Join Tyler, Jon, and Eric for more insight on how to improve your marketing strategies and build brand loyalty.
Looking for help with your marketing strategy? Be sure to head over to FidelitasDevelopment.com and drop us a line!
Timestamps
00:00 - Intro
01:07 What’s in the News | NBC Universal Launching A New Streaming Service
07:14 – Featured Guest Eric Le
08:45 - Positioning the O2 Brand
11:10 – Sampling O2 Products
14:07 – Growing the O2 Brand
17:22 – O2's Retail Strategy
19:07 – Balancing Sales and Marketing
21:11 – ROI Measurement
26:06 – Building Customer Retention
30:19 – Preferred Marketing Tools for O2
31:54 – O2's Strategy around Partnerships
39:00 – Creating Relative and a Engaging Content
41:08 - Eric's Key Takeaway
41:50 - Words of Twisdom
43:47 - Outro
What's In the News
EP 73: Regional Marketing Success with Jerome’s Furniture
In Episode 73, Tyler and Jon discuss outdoor advertising's surpassing of print ads in marketing spend over the past year. Tyler shares that marketing leaders tend to invest in out of home advertising alongside digital media as part of larger-scale branding campaigns. Of course, measuring the true impact of out of home advertising remains a challenge for marketing leaders everywhere.
Next, Tyler welcomes Jim Navarra, the Executive Vice President of Marketing at Jerome’s Furniture, onto the podcast. Jim shares some of the key factors in Jerome's success in dominating the retail furniture across Southern California. He also addresses Jerome’s marketing processes when expanding into new markets. Jim also dishes on how his team evaluates new partnership opportunities.
Tyler and Jon's Words of Twisdom feature a quote by Matthew Kovach (@MKovach) this week. Join Tyler, Jon, and Jim for more insight on how to improve your marketing strategies and establishing customer loyalty.
Looking for help with your marketing strategy? Be sure to head over to FidelitasDevelopment.com and drop us a line!
Timestamps
00:00 - Intro
01:00 – What’s in the News | Billboard Ad Sales Surpass Print Ads
05:05 – Featured Guest Jim Navarra
06:48 – Jerome's Keys to Becoming the Market Leader in Retail Furniture
08:27 – Evaluating Sponsorship Opportunities
13:18 – Building Customer Loyalty
15:56 – Jerome’s Furniture's Most Effective Marketing Channels
17:25 – Incorporating Addressable Television
18:32 – Evolving Marketing Strategies for Jerome’s Furniture
20:37 – ROI Measurement
23:45 – Jim's Biggest Marketing Challenge
25:41 – Assessing Appropriate Marketing Channels
28:55 – Email Marketing Opportunities
31:08 – Continued Market Expansion
31:53 – Assessing New Location Opportunities from a Marketing Perspective
34:07 – The Dream Shop Customer Experience
37:16 - Jim's Key Takeaway
39:18 - Words of Twisdom
41:50 - Outro
What's In the News