Lion's Share Marketing Podcast

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Lucrative eCommerce Ventures with Ben Knegendorf 0

Mar 25, 2021

Lucrative eCommerce Ventures with Ben Knegendorf

In Episode 112 of the Lion’s Share Marketing Podcast, Tyler and Jon break down brands diving into the new world of Non-Fungible Tokens (NFTs). NFTs are tokens that represent a unique digital item, purchased with cryptocurrency. The new popularity of NFTs, in general, has encouraged brands to use NFTs as PR campaigns. While artists like Beeple have sold off digital art of 69 million dollars, Pringles, Charmin, and various alcohol brands have been using NFTs as conduits for major PR stunts. Tyler and Jon highlighted that the future of NFTs is unstable. There will be winners and quite a few losers, but it’s interesting to this crypto-driven land grab nonetheless.

Then Tyler introduces Ben Knegendorf, host of the BK Show and serial e-commerce expert. Ben first explains how his e-commerce journey began - with a job at Walmart. He began flipping items on eBay and the venture eventually emerged into the eCommerce business with drop-shipping.

Ben gained his eCommerce expertise by selling furniture, golf equipment, and running a wide variety of other specialized eCommerce stores. Ben highlights that SEO is nowhere near dead and needs to be valued more in the eCommerce community. Ben has used what he’s learned interacting with various brands to acquire better products that match more consumers' needs after seeing customer feedback.

Ben then passes along his key takeaway: don’t sleep on SEO and start the side hustle you’ve been mulling over. Join Tyler, Jon, and Ben for an exciting look into the future of digital currency and the latest developments in the e-commerce world.

Timestamps

00:00 - Intro

01:21 - What’s in the News: Pringles Jumps on the NFT Bandwagon

08:52 - Featured Guest: Ben Knegendorf

10:10 - Ben’s Start in eCommerce

11:30 - Ben’s First Successful eCommerce Venture

14:12 - The Dangers of “Fake it Till You Make It” eCommerce Courses

15:18 - Shopify’s New Impact on eCommerce

15:30 - Ben’s Various eCommerce Businesses

16:31 - How to Make a Lucrative Exit in eCommerce

20:04 - Sharing Resources Across eCommerce Businesses

22:51 - Trends in eCommerce and Apple’s Future Battle Over Privacy

30:55 - Apple vs Roku for Original Content

32:16 - OTT Ads for eCommerce

34:26 - Ben’s Advice on SEO and Link Building

37:47 - When Should You Exit an eCommerce Business?

40:08 - What’s Ben’s Biggest Challenge in eCommerce?

41:00 - Ben’s Newest eCommerce Ventures

41:55 - The BK Podcast and His Inspirations

44:46 - Ben’s Key Takeaway

Featured Guests | Ben Knegendorf

Twitter

The BK Show

What's In the News

Pringles Jumps on NFT Bandwagon

Lion’s Share Marketing Podcast

Learn More About Tyler & Jon

www.tylersickmeyer.com

Need Marketing Help?

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes

Outro Music – Skillet – Buy “Lions” on iTunes

Download this Episode

Evolving Into A Global Brand with Shiri Hellmann - EP 111 0

Mar 18, 2021

Evolving Into A Global Brand with Shiri Hellmann

In Episode 111 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the breaking news that Bronto, an email marketing software, coming to an end in May of 2022. They discuss how Bronto was overtaken with other options due to the overcrowding of the email marketing space. They commented that market leaders can never become too attached to their software. Tyler and Jon also mention that the team at Fidelitas are more than happy to help with migrating over from Bronto to any other platform. (See FidelitasDevelopment.com for details)

Then Tyler introduces Shiri Hellmann, The Vice President of Marketing at SodaStream. Hellman dishes on her career path leading up to leading SodaStream's US marketing. Tyler and Shiri go on to discuss the different factors of her marketing strategy working for an independent company versus being a part of a global entity like Pepsi. In addition, Shiri gives some insight into how to market the same product with various global narratives. Shiri ends the podcast by providing listeners with a key takeaway: to have fun, because if you don’t have fun it’s not going to be worth it. There are ups and downs, but by the end of the day you have to want to get up again.

Join Tyler, Jon, and Shiri for insight into the role of global marketing and communications strategies and ways to be creative when faced with various marketing challenges and opportunities.

Timestamps

00:00 - Introduction

00:58 - What’s in the News: Bronto Declared They Will be Entering Their ‘End-of-Life’ Phase

06:09- Featured Guest: Shiri Hellmann

06:27 - Shiri’s Career Path

08:05 - Strategy Differences Between An Independent Company And A Global Brand

12:05 - Nuances of a Communication Strategy For a Global Brand

14:20 - Differences Between Marketing the Same Product In Different Countries

17:22 - SodaStream Through the Pandemic

20:30 - New Channels That SodaStream Is Investing In

24:17 - Creative Process of SodaStream and Shiri's Approach To The Brand's Messaging

27:06 - Advice For Younger Marketers

29:27 - Differences Between Agency Life and Brand Life

33:07 - Key Takeaway

37:05 - Outro

Featured Guests | Shiri Hellmann

SodaStream

What's In the News

Bronto Enters End of Life Phase

Lion’s Share Marketing Podcast

Learn More About Tyler & Jon

www.tylersickmeyer.com

Need Marketing Help?

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes

Outro Music – Skillet – Buy “Lions” on iTunes

Download this Episode

Bridging the Gap Between Native Mobile Apps and The Web - EP 110 0

Mar 10, 2021

Bridging the Gap Between Native Mobile Apps and The Web

In Episode 110 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Google’s commitment to removing third-party cookies. While the moves do limit cookies, it merely ensures that Google is no longer making new technology to track people on a personal level. Tyler and Jon discuss this step towards balancing the privacy of the consumer with appeasing advertisers on Google. They recognize that the overarching issue of the balance between privacy and ads is rooted in outdated telecommunication rules written before modern technology.

Then, Tyler introduces Stephanie Cox, VP of Sales and Marketing at Lumavate, a low-code platform to assist marketers in creating Progressive Web Apps (PWA). Stephanie highlights the emerging importance of Progressive Web Apps that take up less space and don’t require app store downloads like native apps do.

Tyler and Stephanie discuss the diverse uses of a PWAs in e-commerce, B2B, and the next steps after launch for marketing leaders. Stephanie ends the podcast with a key takeaway and a book recommendation: never build a native mobile app again and read “The Four Agreements: A Practical Guide to Personal Freedom”.

Join Tyler, Jon, and Stephanie for an illuminating discussion about the new world of PWAs and how to increase sales through product-led engagement.

Timestamps

00:00 - Intro

01:18 - What’s in the News: Google Attempts to Balance Relevant Ads with User Privacy

09:13 - Featured Guest: Stephanie Cox

09:57 - Traditional Apps vs Progressive Web Apps

14:53 - Why Do Marketing Leaders Need to Build Apps in The First Place?

20:24 - eCommerce PWAs Are Succeeding

21:34 - B2B Applications of PWAs

23:26 - Next Steps For Marketers Once They’ve Built Their PWA

29:10 - How Are Marketers Tracking ROI When Using PWAs

32:16 - The Real Marketers Podcast