EP 80: The Ultimate Paid Digital Media Roundtable
In Episode 80 of the Lion's Share Marketing Podcast, Tyler and Jon continue their discussion of how the Corona Virus is affecting businesses everywhere. Specifically, they discuss how direct to consumer brands are scaling back their budgets amidst the crisis. Ultimately though, they urge marketing leaders to find creative solutions with the budgets that they do have, especially since digital ad costs are comparatively low right now.
Then at the beginning of the roundtable, Tyler makes the special announcement that Fidelitas has opened a new division in Boulder, Colorado called Ignis. Ignis specializes in helping brands that are already spending six figures or more per month on their ad campaigns scale to the next level profitably. In a special format for our marketing leaders listening along, Tyler brings on the Managing Partners of Ignis, Beau Haralson and Alex Herndon, along with the Digital Marketing Director at Fidelitas Development's San Diego headquarters, Ian Britton, for a roundtable discussion on paid digital media.
Tyler and Jon wrap up the episode with an encouraging Words of Twisdom quote from Lewis Howes @lewishowes, who cites all of the iconic startups that came out of the 2008 financial crisis including Slack, Pinterest, and Venmo. Join Tyler, Jon, Beau, Alex, and Ian for the ultimate paid digital media roundtable.
Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line!
Timestamps
00:00 - Intro
00:50 - What's in the News?
05:25 - Paid Media Roundtable | Beau, Alex, & Ian
07:02 - Difference Between Small & Large Budget Campaigns
11:20 - Top Trends in Paid Media
12:38 - Attribution Tools
17:19 - The Most Undervalued Channels for Paid Media
19:50 - What Makes Great Creative?
22:30 - Navigating Paid Ad Campaigns During the Political Window
26:30 - Why Brands Hit Scaling Plateaus
28:56 - Telltale Signs that your PPC Agency is Underperforming
32:07 - How to Know if you can Trust your Paid Media Agency
33:55 - How Retargeting is Changing with Shifting Privacy Policies
38:38 - In House vs. Agency for Paid Media
46:33 - Key Takeaways
51:11 - Words of Twisdom
54:04 - Outro
What's In the News
EP 79: Launching a New Sport for Net Profit with CrossNet’s Chris Meade
In Episode 79 of the Lion's Share Marketing Podcast, Tyler and Jon discuss the inescapable news of Coronavirus and all of the implications that it has had and will continue to have on businesses across the world. They both agree that while the pandemic is hurting businesses in various ways, there is still room for marketing leaders to take advantage of the situation and find creative solutions amidst the chaos.
Next, Tyler brings in Chris Meade, Co-Founder of Crossnet, the world's first 4-way volleyball game. Chris shares his experience in taking Crossnet from concept to reality, diving into the marketing strategies that have led to Crossnet's success and growth as a game and sport. He provides great insight on how marketing leaders can use targeted video content, influencer marketing, earned media, and email lists to reach potential
customers and build brand loyalty. Ultimately, Chris leaves listeners with the advice to just get started if they have a good idea.
Tyler and Jon wrap up the episode with Words of Twisdom featuring a quote from Magdalena Kala (@MagdalenaKala). Join Tyler, Jon, and Chris for more of the inside scoop on Crossnet and the latest digital marketing trends.
Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line!
Timestamps
00:00 - Intro
01:50 - What's in the News | Coronavirus
06:25 - Introduction | Chris Meade
06:50 - What is Crossnet?
08:10 - Taking Crossnet from Concept to Reality
09:05 - Crossnet's Go-to-Market Strategy
10:10 - Marketing Channels and Strategies
11:43 - Calculating Customer Lifetime Value
12:35 - Crossnet's Geographical Footprint
13:36 - Experiential Marketing
16:03 - Influencer Marketing Strategy
17:20 - Crossnet's Plans for a Professional League
18:08 - Selling Crossnet to Schools
19:09 - PR and Earned Media
19:56 - Gathering Customer Data at Live Events
22:23 - Crossnet's Growing Marketing Team
23:04 - Chris's Key Takeaway
24:19 - Words of Twisdom
26:35 - Outro
What's In the News
Coronavirus
EP 78: Using Video for a Better ROI on Email Marketing
In Episode 78, Tyler and Jon share that Uber is partnering up with Adomni, an ad-tech platform. Tyler shares that despite the bad press about driver compensation, this is a great way to monetize assets. Jon mentions that the market may be utilized by those with established Out-of-Home marketing campaigns. The pair theorizes that this partnership could be especially effective in tourist-dominated locations for impulse visits to brick and mortar businesses.
Next, Tyler welcomes Oli Bridge, the CMO of Bonjourno, onto the podcast. Oli shares the significance in building solid relationships with individuals in all roles when building a brand while aiming for brand longevity.
Tyler and Jon's Words of Twisdom feature a quote by Jeff Sheldon (@ugmonk) this week. Join Tyler, Jon, and Oli for more insight on how to maximize your marketing strategies while establishing customer loyalty.
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Timestamps
00:00 - Intro
00:58 - What’s in the News | Uber’s Partnership with Adomni
04:53 – Featured Guest: Oli Bridge
05:38 – What is Bonjoro?
06:55 – Oli’s Background
08:48 – E-Commerce Marketers' Results with Bonjoro
10:34 – Utilizing Bonjoro Tools to Increase Email Marketing ROI
12:17 – Video Marketing
14:08 – Creating Content
15:08 – Bonjoro's Marketing Strategy
16:23 – Key Lessons from Affiliate Marketing
17:38 – Determining Customer Lifetime Value While Measuring the ROI of Campaigns
19:36 – Most Effective Channels for Customer Acquistion
23:16 – Tracking Bonjoro’s PR Strategy and ROI
25:20 – Oli’s Key Takeaway
26:15 - Words of Twisdom
30:32 - Outro
What's In the News