EP 99: Integrating Sales and Marketing Strategies with Showpad's Russell Wurth
In Episode 99 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the removal of Facebook’s 20% text limits on ad images. They explain that the more text that’s displayed on an ad, the fewer people Facebook will show it to. Tyler and Jon discuss how with fewer rules in place, ad creators have more opportunities to be creative. Then, Tyler and Jon go on to discuss the launch of LinkedIn Stories, which creates a significant opportunity for savvy B2B marketers, recruiters, and job seekers.
Then Tyler introduces Russell Wurth, Vice President of Sales Enablement at ShowPad. Russell goes on to explain ShowPad’s services and his role at the company. He uses his knowledge and experience to advise about sales enablement technologies. He also explains the differences in the mindsets and priorities of sales and marketing teams and the importance of cross-team communication.
Russell wraps up by suggesting that one should not hesitate to broaden their perspective. Marketing leaders should be prepared to share a hypothesis with sales leaders and collaborate on the results in order to improve the output from both teams.
Join Tyler, Jon, and Russell to gain better insight into the role of sales enablement and communicating better with marketing members.
***Want to Win a Winners Keep Score T-Shirt? Leave Us A Review and You’re Automatically Entered to Win! Winners Drawn Monthly and Announced on the Show!***
Time Stamps
00:00 - Intro
01:54 - What’s In The News | Facebook Removes 20% Text Limit on Ad Images + LinkedIn Stories
08:05 - Featured Guest | Russell Wurth
08:39 - ShowPad
14:19 - Tips for Sales and Marketing Leaders to Drive Better Results
15:32 - How Marketing Leaders Can Leverage Sales Insights To Connect With Prospective Customers
16:56 - The Importance of Content Marketers Collaborating with their Sales Teams
18:12 - How AI is Changing the Sales Process
20:49 - Biggest Missed Opportunities for Marketing Leaders
23:30 - Tips For Building an Effective Lead Scoring System
24:38 - Key Takeaway
26:00 - Outro
What's In the News
EP 98: Video Marketing Tips and Tricks with Daniel Glickman
In Episode 98 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the new ad limit that Facebook is set to impose in February. As Facebook continues to revamp their ad platform, businesses will be sorted into various groups spending on their previous ad budget, which will result in a set number of ad variants that marketing leaders will be allowed to utilize at any given time. Tyler and Jon discuss how this will affect marketing agencies. The two also brought up the question about how dynamic ads will be counted and that many agencies are still waiting for additional information from Facebook.
Following this conversation, Tyler introduces Daniel Glickman, the Chief Marketing Officer at Wave.Video. Daniel goes on to explain Wave.Video's services and his role at the company. He uses his experience and expertise to dish out advice video advertising as well as tactics to avoid. Then Daniel reveals his comprehensive list of video marketing tips, ultimately advising to keep it simple and leverage a set marketing strategy instead of running on the fly.
Join Tyler, Jon, and Daniel to gain a greater insight into the role of video marketing and centralizing new and personal technology.
Timestamps
00:00 Introduction
01:04 What’s in the News | Facebook’s New Ad Limit
07:38 Featured Guest | Daniel Glickman
08:03 Overview of Wave.Video
08:39 Tips for Practical Video Ads
10:12 Reasons Video Campaigns Go Wrong
13:56 Gated Videos vs White Papers
17:54 Advice on Budgeting for Video Production
20:19 Integrating Videos into Marketing Funnels
24:28 Wave.Video’s Go To Marketing Strategies
32:52 Key Takeaway
33:16 Outro
What's In the News
EP 97: Demand Gen Hacks and More with Sendoso's Daniel Frohnen
In Episode 97 of The Lion’s Share Marketing Podcast, Tyler and Jon start by discussing the launch of Walmart+. This new Walmart offering will compete with Amazon in the fast delivery and convenience market. The service will come with a $98 annual subscription fee, coming in $21 lower than Amazon’s (albeit with far less features). Jon and Tyler agree that Walmart+ could be a game-changer for rural areas, and provide more targeted marketing opportunities for Walmart's third party sellers and flagship brands alike.
Next, Tyler talks with Daniel Frohnen, the Chief Marketing Officer at Sendoso. Daniel explains Sendoso and the services it provides to customers. Daniel goes on to discuss differences between ABX and ABM before elaborating on Sendoso’s strategy with hyper-relevance, especially during the COVID-19 pandemic. Daniel provides some great demand gen hacks for marketing leaders to apply as we live out "the new normal." Daniel’s key takeaway was to not spend your way out of a pandemic; he suggests continuing to do what works and find channels that are successful for you.
Join Tyler, Jon, and Daniel for more insights on demand gen hacks and marketing strategies. Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line!
***Want to Win a Winners Keep Score T-Shirt? Leave Us A Review And You're Automatically Entered To Win! Winners Drawn Monthly And Announced On The Show!***
Timestamps
00:00 - Intro
00:49 - What’s In The News | Walmart Plus Launches September 15th
07:25 - Featured Guest | Daniel Frohnen
08:18 - Sendoso at a Glance
09:25 - Differences between ABX and ABM
15:30 - Daniel’s Pillars of a Successful ABX Program
16:35 - Case Study of Success - Sendoso
19:00 - The Pricing Page Debate
21:20 - Dan’s COVID-19 “New Normal” Marketing Hacks
27:20 - Virtual Conferences during COVID-19
28:30 - Dan’s Key Takeaway
30:23 - Outro
What's In the News