EP 44: No Adwords? No Facebook Ads? No Problem | Eric Marvin, Director of Marketing at Crimson Trace
EP 43: Instagram Marketing with Jenn Herman
In episode 43, Tyler talks with Jenn Herman, one of the top 10 social media bloggers in the world. Jenn shares her insight about all things Instagram, advising listeners about common mistakes and missed opportunities when it comes to marketing on social media.
Before introducing Jenn, Tyler brings on a different Jen—Jen Silard of Fidelitas— to discuss Instagram news, namely the new product tagging features. Tyler urges businesses to utilize these new tools to increase their ROI on creative social content.
After Tyler introduces Jenn, they get into her background as a social media blogger and how she has come to build her personal brand. She makes the point that her brand is just her being herself, and advises businesses to bring the same authenticity to their brands.
Tyler and Jenn then transition into talking about what is and isn’t working in regards to Instagram marketing. Jenn says that most people think posting as much as possible will engage more users, but points out that the opposite is actually true due to Instagram’s algorithms. People should focus much more on quality over quantity to ensure they are getting the most engagement. She also dives into other missed opportunities for marketers, such as creating an engaging bio, live video and stories, and making use of the analytics and tools offered by a business account.
Jenn shares even more tips and tricks on best practices for marketing on Instagram, but ultimately leaves listeners with one simple piece of advice: have fun. Social media was made to be fun, and people go on social media to interact with other people like them. If businesses can have fun and be authentic, people will want to interact with them and engage with their content.
Join Tyler, Jen, and Jenn in this discussion on all things Instagram and social media marketing.
Timestamps
00:00 - Intro
01:15 - What’s in the News | Instagram Product Tags
04:05 - Featured Guest Intro | Jenn Herman
04:31 - Jenn’s Background
07:00 - Building Jenn’s Personal Brand
08:32 - What’s Working on Instagram Now
11:17 - Should You Convert Your Instagram Account to a Business Account?
15:19 - Mistakes Marketers Make on Instagram
17:55 - Which Social Channels Does Your Business Need?
19:23 - Emerging Social Platforms for Marketers
21:55 - Biggest Opportunities for Social Media Marketers
25:18 - Building a Social Media Audience from Scratch
27:56 - Social Media Marketing for B2B Companies
29:56 - Key Takeaway
31:40 - Outro
EP 42: Finding NEMO's Brand | Kate Paine
In Episode 42, Tyler talks with Kate Paine, VP of Marketing at Nemo Equipment. In this discussion, Kate dives into Nemo’s rebranding process, from creating a strong team to implementation of brand strategies. Along the way, she gives great advice to marketers that are trying to create or maintain a strong brand.
Before getting into the interview, Tyler talks about how Facebook and Instagram are expanding their analytics. He says that this is great news for marketers for obvious reasons, but again comes back to the idea that data is useless without meaningful strategy on how to utilize that data.
After talking news, Tyler introduces his guest Kate and they begin the interview by talking about Nemo and its philosophy of ensuring that everything they bring to market is offering a different experience than what already exists. This culture of innovation, as Kate explains, is what provided the backbone for Nemo’s rebrand.
Additionally, Kate mentioned that Nemo went to an agency to help them in their process, which she said was admittedly hard for a team of designers to do. To that point, she stressed the importance of knowing yourself as a company—your strengths and your weaknesses—so you can understand when to tackle something in-house versus when to outsource. Tyler added that it can be extremely helpful to get outside perspectives on your work to ensure that it will be well-received.
Then, Kate talks covers the similarities and differences of marketing in different industries. Finally, Kate leaves listeners with the advice of being mindful of your work and taking time to schedule out your week, your month, and your long-term goals.
Join Tyler and Kate in this insightful conversation about all things branding.
Timestamps
00:00 - Intro
00:47 - What’s in the News | Enhanced Facebook and Instagram Analytics
03:29 - Featured Guest Intro | Kate Paine
03:58 - What is Nemo?
05:25 - Nemo’s Rebrand
07:22 - How Nemo Made Branding Decisions
10:11 - Exercises to Help Find Your Brand
19:51 - In House vs. Outside Agency
24:44 - What’s Working for Nemo?
27:20 - Biggest Marketing Challenges
28:40 - Comparing Sweets & Snacks to Outdoor Marketing
30:34 - Key Takeaway
35:47 - Outro