Ep 22: Ninjas, Airplane Cocktails, AOL Instant Messenger, and Digital Marketing | Marcus Murphy
In Episode 22, Marcus Murphy, Vice President of Monetization at Digital Marketer, shares his expertise on several topics from recruiting the right talent, sales and marketing teams, and what’s working across the marketing landscape.
Marcus starts us off by talking about the birth of Digital Marketer and his path to his position at DM. He shares his expertise on hiring the right candidates, what healthy marketing and sales teams look like, and how critical recruiting the right talent is for an organization. Marcus explains that having the right people at the start can have a great impact on the future. He goes on to discuss the relationships he has with his top performers and team leaders at Digital Marketer and dishes on how he integrates Digital Marketer’s marketing practices with his own team.
Tyler and Marcus also discuss what’s working across the marketing landscape and how marketing leaders are succeeding. He also talks of the differences between Sales and Marketing teams and how the two go hand in hand, yet at the same time have completely different roles. Marcus shares his thoughts on social media platforms and which popular platform is destined to fail. He gives us a snippet of whats to come at the Traffic and Conversion Summit.
Marcus ends the conversation by giving his key advice on hiring talented and thoughtful leaders that will have a great impact on your marketing and sales teams.
Join Tyler, Michelle, and Marcus in this conversation on Digital Marketer practices, hiring the right talent, and the marketing landscape at-large.
Timestamps
00:00 – Intro 00:49 – What’s in the News | Black Friday & Cyber Monday 04:50 – Featured Guest Intro | Marcus Murphy 05:48 – Marcus’ role at Digital Marketer 06:22 – Birth of Digital Marketer 08:24 – Digital Marketer and their Products 11:00 – Ninjas and Airplane Cocktails 12:33 – Hiring Marketing and Sales Teams 15:18 – Recruiting the Right Talent 19:20 – Integrating DM’s Marketing Practices 23:00 – Top Performers and Team Leaders 27:15 – Perpetual Traffic 29:02 – What’s Working Across the Marketing Landscape 33:45 – Sales Vs Marketing 35:09 – Internal Systems at Digital Marketer 38:41 – Impact of Drift 40:53 – Marketing Strategy with Fidelitas Development 42:55 – LinkedIn Advisory Board 44:21 – Social Media Platforms 49:05 – The Demise of AIM 51:38 – What is Destined to Fail: SnapChat 54:29 - Slack and AIM 57:34 - Traffic and Conversion Summit 1:02:48 - Key Take Away 1:03:20 - Outro
Featured Guest
Marcus Murphy | VP of Monetization at Digital Marketer
How Retail can Rebound by Building Brand Love with the NRF's Cristina Ceresoli
In Episode 21, Cristina Ceresoli, Senior VP or Retail Strategy at the National Retail Federation, elaborates on retail and eCommerce marketing and the path it has taken over recent years. Cristina shares insight on the effect of building brand love, personalized pricing, and dishes on retail and agency partnerships.
Cristina starts off by talking about her background in the retail industry at brands like Express and Aeropostale before and joining the NRF in 2017. She later discusses the plight of shopping malls and where retail marketing is headed. Cristina also speaks on personalized pricing and how small improvements in your marketing campaign can create future growth.
Tyler and Cristina also discuss retail and agency partnerships and the importance of Brand relationships. She also brings up the challenges in the retail industry and how successful retailers are overcoming these obstacles. Cristina shares some big opportunities for marketers in 2018 and what to expect in Q4 from the retail industry at-large.
Cristina ends the conversation by giving her key advice on how retailers can benefit greatly from gathering data and use of advanced analytics.
Join Tyler and Michelle in this conversation on the state of retail and eCommerce marketing and an expert outlook at the retail industry in 2018.
Timestamps
00:00 – Intro 01:26 – What’s in the News | Death of Traditional Display Ads? 06:09 – Featured Guest | Cristina Ceresoli 06:42 – Cristina’s Role at NRF 07:44 – Path to Senior VP 09:20 – Has Retail Really Changed? 11:35 – Building Brand Love at Express 14:30 – How Do We Save the Shopping Malls? 16:55 – Shop.Org Recap 20:28 – Personalized Pricing 22:44 – Consumer Pricing Discrimination 24:20 – Retail and Agency Partnerships 26:37 – Opportunities for Marketers in 2018 27:29 – Importance of Brand Relationships 29:23 – Challenges of the Retail Industry 31:56 – Balance & Growth of Online Presence 34:55 – What to Expect in Q4 from Retail 39:16 – 2018 NRF Big Show 40:39 – Key Take Away 44:17 – Outro
Featured Guest
Cristina Ceresoli | Senior VP of National Retail Federation
Ep 20: The Future of Experiential Marketing with Vntana's Ashley Crowder
In Episode 20, Ashley Crowder, CEO and Co-Founder at Vntana, discusses Experiential Marketing and how it is changing as a whole. She shares her insight on Holograms and companies using it to their advantage, data and metrics with AI, and where marketing is headed.
Ashley begins the conversation talking about Vntana and how the company was born. She elaborates on the strong case studies that Vntana has established over the past couple of years and her favorite campaign. With her expertise with UGC and AI, she gives listeners insight on the challenges with hologram implementation and how to overcome them.
Tyler and Ashley also discuss the data and metrics side of AI implementation and how marketing leaders can use that data towards their own brands' research and goals. Ashley shares her overview of the Shop.Org conference and reveals pieces of what's to come with Vntana.
Ashley wraps the conversation by giving her key advice on staying ahead of the curve and that marketing leaders should try to be the first movers in using new technology like AI.
Join Tyler, Michelle, and Ashley in this exciting conversation of what the future of Experiential Marketing looks like and a sneak peek at what's to come with Vntana.
Timestamps
00:00 – Intro 01:07 – What’s in the News | UnderArmour Q3 Sales Drop 06:45 – Featured Guest Intro | Ashley Crowder 07:39 – Ashley & Vntana 09:19 – Brands Using Vntana’s Technology 10:20 – Strong Case Studies with Vntana 11:45 – Holograms and Company Goals 13:40 – Ashley’s Favorite Achievement 14:26 – 5 Years Ago: Ashley’s Startup with Vntana 15:56 – Microsoft’s Kinect 18:10 – AI Hologram vs Virtual Performance 19:34 – Experiential Marketing Change as a Whole 21:20 – UGC and Experiential Marketing 22:00 – Challenges with Hologram Implementation 23:03 – Smaller Brands Using Vntana 25:01 – Data and Metrics with AI 25:43 – Sneak Peek with Vntana 26:42 – Shop.Org Overview 28:00 – Next Big Thing for Marketers 29:01 – Split Testing on Holograms 29:42 – Key Take Away 31:30 – Outro
From Watches to Wallabies: Growing Ecommerce Startups with James Martinez
In Episode 19, James Martinez, eCommerce Manager at Safari Limited, a global eCommerce toy company, shares insight on the topic of eCommerce startups and having a great organizational plan.
James begins the conversation with his previous role at Invicta Watches and discusses the challenges and successes he had with the quick-rising watch brand. Fast forwarding to his present role at Safari Limited, James talks about his team at Safari and what makes a great team. With his experience in eCommerce startups, James also shares insights for crafting a marketing budget and having a sound eCommerce startup plan.
Tyler and James also discuss the next big opportunity for marketing leaders: improved conversion rates through new cutting edge technology. James also reveals his social media channels of choice and the rationale for his preferences. James goes on to share some of the challenges that he faces at Safari Limited today and how he's overcoming these new obstacles.
James wraps up the conversation by explaining that organization is key as a marketing leader. He recommends focusing on what will bring your brand revenue, making a priority list, and zoning in on the items that will bring you success.
Join Tyler and Michelle in this conversation around AdBlocker battling Facebook, eCommerce Startups, and getting organized as a marketing leader.
Timestamps
00:00 – Intro 00:56 – AdBlocker - New Technology for FB 05:40 – Featured Guest | James Martinez 06:35 – James, Safari Limited and Invicta 07:55 – The Team at Safari 08:40 – Recipe for eCommerce Startup 09:50 – Marketing Spend from Scratch 12:00 – Organization is Key 14:28 – Next Big Opportunity for Marketing Leaders 15:05 – Social Media Channels of Choice 16:14 – Success at Invicta 17:22 – Biggest Challenges at Safari 18:20 – Key Take Away 19:40 – Outro
Featured Guest
James Martinez | eCommerce Manager - Safari Limited
Marketing Startups: The Investor's Point of View with Ashok Kamal
In Episode 18, Ashok Kamal, Executive Director at Tech Coast Angels, elaborates on the topic of marketing startups and gives listeners quality advice of customer acquisition, having a great marketing plan, as well as ground rules of marketing. Ashok discusses several key points from an investor’s viewpoint.
Ashok opens the conversation by explaining his role at Tech Coast Angels and talks about what a great marketing plan looks like. With his experience in several organizations, Ashok also brings to light the most common marketing mistakes that plague startups. Ashok continues on about ground rules of marketing startups and best practices.
Tyler and Ashok also discuss due diligence and how professionals must manage their personal brands and reputations as well. They share that as founders and leaders, you are “the brand”, and people recognize and label your brand through your leadership, teams, and collective output. Ashok shares great advice about investing in personal values and finding companies that positively impact the world.
Ashok ends the conversation with his statement that “Traction trumps All." He shares that as founder, you are first and foremost a marketer. Early stage startups must show their worth and credibility; at the end of the day marketing leaders have to prove traction in order to increase demand.
Join Tyler and Michelle in this conversation of what makes a great marketing plan and the "secret sauce" to marketing startups.
Time Stamps
00:00 – Intro 00:51 – What’s in the News | Social Media, LinkedIn 06:22 – Featured Guest Intro | Ashok Kamal 07:22 – Ashok and Tech Coast Angels 11:50 – Marketing Startups and Customer Acquisition 13:38 – Great Marketing Plan 15:25 – Startup Wins in Marketing 17:08 – Biggest Mistake in Marketing Startups 21:34 – Ground Rules and Best Practices 23:08 – What’s the Secret Sauce? 25:05 – Due Diligence 28:26 – Professional Values 31:12 – Marketing Tech Coast Angels 33:50 – Key Take Away 34:55 – Keep in Touch 36:09 – Outro
Featured Guest
Ashok Kamal | Executive Director - Tech Coast Angels
In Episode 17, Paul Dailey, Puma’s Senior Manager of Global Brand Marketing, gives us great insight on the impact of global marketing, how to successfully run a marketing campaign as well as integrating retail with eCommerce. With his expertise and leadership in Commercial Marketing, Paul explains the importance of global ambassadors and the relationship between customers and celebrity icons.
Paul discusses the future of eCommerce and several other great topics, including his role at Puma, and dives deeper into commercial marketing and the history of the Puma brand. He explains how collaborating with celebrities creates a culture for Puma’s audience that stimulates how customers purchase their product. Paul elaborates by talking about “On Ground Influencers” and how being mindful of customer groups is key. Paul and Tyler also discuss the growth in building relationships with agency partners and how the two can be a great source for each other. Paul shares great advice about "simplifying the explanation" to customers and what keeps his mind spinning with eCommerce Marketing.
Paul wraps things up with insight on the eCommerce industry and what it will look like in a few years. He shares how, in this industry, it is an ever-evolving cost to learn and that as marketers, we need to grasp the concept that we will never have all the answers but should look toward the goal of understanding our customers through intentional relationships.
Join Tyler and Kyle in this conversation of Commercial/Global Marketing and making the most of successful marketing campaigns.
01:15 – What’s in the News | Popup Ads and Google Ad Experience 10:55 – Featured Guest Intro | Paul Dailey 11:10 – Paul's Role at Puma 12:05 – Commercial Marketing and Brand History 15:25 – Making the Most of Collaboration with Global Celebrities 17:10 – Ambassadors and Puma 19:30 – On Ground Influencers 22:23 – Building the Team at Puma 26:24 – Being Mindful of Customer Groups 29:20 – Successful Marketing Campaigns 35:02 – It’s About the Customer 37:18 – Integrating Retail with eCommerce 40:55 – Building Relationships with Agency Partners 44:40 – How Can an Agency be Better 47:25 – Simplify the Explanation 49:27 – What Keeps You Up At Night? 51:55 – eCommerce: 2 Years from Now 55:12 – Key Take Away 58:06 – Keep in Touch with Pauly Dailey 1:01 – Kyle’s Announcement
Taking Note of Marketing Best Practices with Evernote featuring Andrew Malcolm
In Episode 16, Andrew Malcolm, Evernote's CMO, elaborates on the global impact that apps have on people and businesses alike. With marketing leadership experience across several industries, Andrew has an extensive background on SaaS- his knowledge and expertise helped Skype reach new heights at the peak of its powers. In this episode of the Lion's Share Marketing Podcast, Andrew discusses the future of Evernote and a host of other topics, including where we're headed with AI.
Andrew describes his role at Evernote, as well as his path to his current role at one of the global leaders in digital notation. He explains the value of finding the perfect moment to speak to an audience. Andrew elaborates by sharing how to engage an audience on a budget and fighting the battle of conversion. He then emphasizes the necessity of utilizing a “give more than you take” approach: adding value to your product or service allows for users to exchange and pay for the value created for them.
Andrew and Tyler also discuss the Dead Unicorn label bestowed upon Evernote and how Andrew and his team overcame that stigma. Andrew shares the story of the founder of Evernote and the SaaS platform's origins, and how inspirational stories can impact a brand and the people working on its behalf. Andrew gives his insight on marketing SaaS products and how that whole distinction is being broken down. He then goes on discussing the importance of internal/external marketing teams and how Agile project management can lift a team's productivity.
Andrew wraps things up with his thoughts on marketing and where the industry is headed. He goes on to share how people use apps such as Evernote to share their stories, and that is the platform's greatest achievement.
Join Tyler and Kyle in this conversation around marketing a SaaS and Evernote's rise to prominence.
Time Stamps
00:00 – Joke 1:34 – What’s in the News | Brands use Instagram vs. Snapchat 06:12 – Featured Guest Intro | Andrew Malcolm 06:55 – Andrew’s Role at Evernote 08:17 – Find the Perfect Moment to Speak 10:25 – Engaging an Audience on a Budget 11:39 – Conversion Battle 12:54 – Diving into the Past | Senior Director at Skype 14:00 – Impact of Apps to Global Impact 15:22 – Origin of the name Skype 16:58 – Evernote: Empowering People and Business 19:37 – Converting to Paid Model Strategy 21:40 – Give More than You Take 22:30 – Evernote: The Dead Unicorn 25:42 – Marketing Saas Product vs. B2B 27:01 – Marketing Saas vs Other Product 28:10 – Internal/External Marketing Teams 30:35 – Agile 31:16 – Tips on Switching Management/Organizational Styles 32:23 – P&L | How Does It Impact Your Strategy 33:38 – Sleepless Nights: Ongoing Competition 35:00 – What’s Next for Evernote 36:40 – AI Impacting Evernote 39:23 – Next Trend for Marketing 43:01 – Key Take Away 45:22 – Keep in Touch with Andrew Malcolm 45:47 – Episode Outro
Featured Guests
Andrew Malcolm | Chief Marketing Officer - Evernote LinkedIn
Searching for Better Digital Marketing with Google with Josh Weum
In Episode 15, Josh Weum, Digital Ambassador for Google Adwords, elaborates on the intricacies of SEO and PPC regarding Google. As an ambassador for Adwords, Josh has a deep understanding of SEO performance, YouTube campaigns, and of course, AdWords.
Josh starts off by describing his role at Google AdWords and weighing the pros and the cons of SEO vs PPC/SEM advertising. He goes on to explain the value of SEO in the long-run, comparing it to a locomotive needing to pick up speed, while relying on PPC/SEM in the short-term while SEO is gaining traction. He then emphasizes the necessity of targeting ads properly, ensuring that the ads posted are reaching the right audiences.
Josh also addresses the recent events with YouTube ads showing up on undesirable videos (like ISIS propaganda), explaining Google’s diligence in fixing the issue and preventing history from repeating itself. He then goes on explaining the expansion and increased depth in YouTube’s ability to target video ads to the ideal audience. Josh then addresses the eCommerce benefits of Google Shopping, elaborating on essential mobile shopping strategy is for etail brands, as well as utilizing new technology like 360º videos and virtual reality tours.
Josh wraps up the conversation with Tyler and Kyle by sharing his thoughts on marketing certain “restricted” products, such as firearms, elaborating upon restrictions on running paid ads for websites that sell these restricted products. He goes on to explain what’s in store for the future of Google search, dispelling any rumors of changes to Google’s home search page and explaining just why simplicity is so important.
Join us for an insightful conversation exploring Google Adwords and YouTube strategy, proper targeting techniques regarding Google, and how to utilize both your SEO and PPC/SEM campaigns in order the see your highest ROI.
Time Stamps
00:00 – Joke 01:07 – What’s in the News | Facebook 6 Second Video Ads 04:52 – Old Spice Bumper Ads 05:48 – Featured Guest Introduction | Josh Weum 06:30 – Josh’s Role at Google Adwords 07:08 – Prioritizing SEO vs. PPC 08:30 –SEO vs PPC regarding YouTube 10:40 – Questionable YouTube Ad Placement Story 13:36 – Where E-Commerce Brands Should be Focusing in the Future | Google Shopping 17:07 – B2B Trends 19:21 – Correlation Between Paid Ads and SEO rankings 21:38 – Mobile vs. Desktop Usage Trends in Google Channels 24:54 – Common Mistakes with SEO/SEM 26:37 – Google Advertising Regarding Firearms 28:55 – Getting Started with Digital Advertising 32:00 – What’s Next in Search? 35:40 – Benefits of Working with Google Partner | Fidelitas 39:32 – Google Homepage Rumors 40:59 – Benefits of Simplicity 42:32 – Key Takeaway 44:50 – Keep in Touch with Josh Weum 45:32 – Episode Outro
Featured Guests
Josh Weum | Digital Ambassador - Google Adwords LinkedIn Twitter
In Episode 14, Charlie Cole, Chief Digital Officer and VP at TUMIand Global Chief eCommerce Officer at Samsonite,exploresthe global ecommerce strategywith Tyler and Kyle. Charlie has an extensive background in the ecommerce industry;his knowledge and expertise have helpedguide the mergerof TUMI and Samsonite. Charlie discusses TUMI’s prioritiesheadinginto 2018andalso shares how to gain and retain talent, how to build brand loyalty and more.
Charlie begins the conversation by describing how he splits his time between his two positions at TUMI and Samsonite as well as the role of his self-sufficient team in the process. After the acquisition, TUMI needed to maintain their premium status. Charlie explains that maintaining abrand'spremiumpositioningrequires cohesion between marketing merchandise and inventory management, a great customer acquisition strategy and an efficient CRM platform to encourage repeated purchases. Charliegoes on to saythatSamsonite isa portfolio organization and they need to ensure the balance and collaboration between all of their global brands.
One of Charlie’s goals is to have functional expertise among his directors to ensure that strategies are smoothly implemented. In order to increase functional expertise,Charlie focuses on professional development and accountability. As a leader, he encourages his team to continue developing their skills and he provides that necessary support to aid them in the process. He also explains that the cause of many issues in teams are due to the lack of direct responsibility; teams need accountability and ownership.
Charlie then moves on to discuss the idea that having a good product is no longer sufficient to build brand loyalty among customers. He encourages marketing leaders to ask themselves what it is that customers want from them besides the productor service itselfand whycustomersinteract with their brands. Charlie explains that many businesses focus on providing a differentiated product and forget toexamine theircustomer servicepractices, especiallyafter thepurchase. He encourages leaders to differentiate themselves from competitors by offering a great after-sale customer experience in order to establish brand loyalty.
Join us in this conversation about global e-commerce strategy, building and retaining a talented team, building brand loyalty and much more. Listen in to learn more about e-commerce platforms, strategy development and implementation and how to encourage collaboration and accountability among teams.
Time Stamps
00:00 – Joke 00:34 – Episode Welcome 00:47 – Co-hosts Introduction 01:44 – What’s in the News Today | Facebook Offline Events 08:49 – Featured Guest Introduction | Charlie Cole 09:25 – Charlie’s Current Role at TUMI 12:53 – In-house Team & Outsourcing 14:17 – Balancing Qualified Team 17:13 – TUMI’s Priorities for 2018 19:17 – Building Brand Loyalty 23:28 – Charlie’s experience at TUMI’s vs previous organizations 28:12 – Attracting & Retaining Talent 34:37 – Biggest Challenges with TUMI & Samsonite 35:27 – Merging Cultures, Developing Brands & Encouraging Collaboration 38:06 – Programatic Ad Placement Challenges & Strategy 40:31 – Factors to consider when selecting e-commerce platform 44:05 – Upcoming Changes in Technology 46:27 – Episode Key Takeaway 47:46 – Stay Connected with Charlie Cole 48:27 – Closing Comments 48:55 – Episode Outro
Integrating Your Sales and Marketing Teams with Michael McMillan
In Episode 13 of the Lion’s Share Marketing Podcast, Michael McMillan discusses the need for businesses to integrate their sales and marketing teams. Mike begins by sharing some of his background and experiences that led him to develop a strategy that has proven successful in integrating two seemingly opposing departments and getting them to work together to generate more revenue.
Michael McMillan is the founder and CEO of Dream CSX, which is a combination of an outsourcing service provider as well as an artificial intelligence house that uses technology to eliminate call center support agents. DreamCSX reduces costs for clients while simultaneously increasing revenues, customer experience, and engagement.
Mike explains that companies often have a hard time getting marketing and sales teams on the same page. He goes on to explain that this is because they perform completely different tasks. While the marketing team works on where the company wants to go next, the sales team works on where the company is currently at. Mike comments that one way to remedy the lack of integration between the teams is by exposing the teams to what the other is doing and helping them understand how dependent they are on one another.
In addition to marketing qualified leads and sales qualified leads, there are also referral leads. Mike shares one of the greatest lessons he ever learned from one of his mentors: “You don’t have to spend money to make money.” Mike explains that this is true for referrals; he has discovered that something as simple as sending handwritten cards to clients can increase referrals at a higher rate than offering discounts ever could.
Join Kyle and Tyler in this conversation with Mike about processes and the strategies to integrate the marketing and sales teams. Listen in to get some helpful tips on how to track progress and KPIs, as well as discover the best way to track progress in different departments while creating a collaborative culture within your company.
Time Stamps
00:00 – Joke | Pirate’s Favorite Content 00:46 – Episode Welcome 00:53 – Co-hosts Introduction 02:28 – What’s in the News Today | “Why Facebook and Google Want to Market Your Reputation Online” 10:26 – Featured Guest Introduction | Mike McMillan 10:36 – What is DreamCSX? 11:19 – Mike’s Background 14:36 – How to get marketing and sales teams on the same page 17:48 – Sales Qualified Leads VS Marketing Qualified Leads 25:34 – How to Track Results 28:27 – Tips to Install Collaborative Culture 30:21 – How DreamCSX helps clients optimize customer experience 33:17 – Advice for someone running marketing and sales departments 37:10 – What to outsource first, and what to keep in-house 39:12 – Episode Key Takeaway 42:15 – Stay Connected with Mike McMillan 43:14 – Closing Comments 43:49 – Episode Outro
Kickstarting a Brand with the CEO of MODRN MAN, Dan Farris
In Episode 12 of the Lion’s Share Marketing Podcast, we get a sneak peak into what it takes for kickstarting a brand. Dan Farris, CEO and founder of MODRN MAN, shares with us the motivation behind starting this new venture, the process of launching the products, as well as some of the challenges he has encountered along the way.
Dan Begins by explaining that MODRN MAN originated from the need to solve a personal problem. With the help of his wife, he came to the realization that he needed to start taking better care of his skin. His initial response was to look through his wife’s skin care products but found them to be complicated and time consuming. Dan’s next attempt was to look for skin care products designed for men but what he found was that they were either the same as women’s products but labeled for men or they were simply confusing to use. Determined to find a solution to his problem he worked to engineer quality skin care products for men that were simple to use and understand. Rather than introducing new products into the market, they focused on understanding how men use skin care products and designed their products to fit men’s existing skin care routines.
Dan later elaborates on how they have been preparing to launch their products. He talks about the Manliest Contest they hosted through which people were able to compete for prizes and gain awareness of MODRN MAN. The success of this contest aided in the success of their recent kickstarter campaign. Dan also talks about the video they created and how it clearly represents the brand’s voice as being lighthearted and humorous.
Lastly, Dan shares some of the biggest challenges MORDN MAN is facing. He begins by joking about how skin care isn’t typical locker room talk among men and this is why getting word out has proven to be difficult. Another issue is gaining consumer trust and loyalty and he explains that much work has been done to establish a long-lasting relationship with consumers. Join us in this conversation about this exciting new company, their strategies and how they are “keeping the human race alive by making men look their best.
Time Stamps
00:00 –Episode Welcome 00:18 – Joke | Link Juice Boxes 01:07 – Co-hosts Introduction 01:53 – What’s in the News Today | Methods used by social influencers to inflate their numbers 08:49 – Kyle’s Quote 12:26 – Featured Guest Introduction 13:16 – What is MODRN MAN 14:07 – Why was MODRN MAN created? 16:02 – How to get word out about new brand & concept 17:13 – Kickstarter Process & Advice for Marketing Leaders 18:30 – Manliest Contest 19:43 – MODRN MAN’s Mission Statement 20:31 – What differentiates MODRN MAN from competitors? 22:38 – Brand Voice 24:16 – Biggest Challenge with MODRN MAN 25:00 – Guarantee on MODRN MAN Products 27:40 – Tips for startups’ first video 29:24 – MODRN MAN’s Customer Retention Strategy 30:38 – Episode Key Takeaway 31:46 – Stay Connected with Dan Farris 32:38 – Closing Comments 33:22 – Episode Outro
Legally Sound Marketing Insights with Nasir Pasha & Matt Staub of the Legally Sound Smart Business Podcast
In Episode 11 of the Lion’s Share Marketing Podcast, attorneys Matt Staub and Nasir Pasha share their legally sound marketing expertise about sponsored ads, the FTC, privacy policies, terms of service, copyright infringement, and more.
Matt and Nasir begin by explaining that the majority of legal issues in marketing come from a brand's failure to perform its proper due diligence before executing a marketing plan with social influencers. Matt and Nasir explain some of the very strict regulations regarding sponsored ads that need to be followed and how these regulations tend to be ignored by influencers on their social media profiles. To prevent violating FTC regulations, Social Media Influencers must now post a clear and conspicuous notice if it is a sponsored ad.
The discussion moves onto the importance of brands protecting themselves from bad influencer behavior, since what influencers say and do on social media is a direct representation of the sponsoring brand. Matt and Nasir explain that there are legal and nonlegal aspects to consider. Brands can draw up contracts and agreements, and include morality clauses to further protect themselves from influencers’ actions.
On the other hand, Tyler and Kyle point out that due diligence can play a larger role in protecting brands by picking the right influencers for a brand from the onset of the campaign.
Matt and Nasir also dive into the differences between the privacy policy and terms of service, and what is required by law. Our featured guests conclude the conversation by discussing copyright infringement and royalty free images.
Join us in this conversation about legal issues often encountered in the marketing industry. Listen in to learn more about corporate law around marketing, requirements that businesses need to follow, how to protect your business, and other legally sound marketing insights.
Time Stamps
00:00 – Episode Welcome 00:18 – Co-hosts Introduction 00:51 – What’s in the News Today | Google Analytics Solution 05:48 – Featured Guest Introduction 06:54 – Common Legal Issues in Marketing 08:16 – Social Media & FTC 12:27 – What brands can do to protect themselves from social influencers 15:54 – Privacy Policy vs. Terms of Service 18:15 – Dangers of not having a privacy policy on company’s website 19:20 – Copyright Infringement 24:29 – Legal Disclaimer 24:55 – Episode Key Takeaway 27:24 – Legally Sound | Smart Business Podcast 28:12 – Closing Comments 28:43 – Episode Outro
In Episode 10 of the Lion’s Share Marketing Podcast, we’re tackling PR with the LA Chargers’ Assistant Director of PR, Scott Yoffe. Scott shares his experience working in the sports industry and his story about how he first started working for the then-San Diego Chargers. He dives into how he joined a fraternity and, through their connections, got his foot in the door with the NFL team. He also discusses his experience working as a member of a large PR team and the various ways in which they represent the team and their brand.
Scott moves on to explain that they are in the relationship business; they buy personalities and sell relationships. Therefore their success is measured differently than in other industries. Their measuring stick is their relationships and their ability to go out and earn opportunities for the team to garner increased media coverage on platforms relevant to their target audience. They measure brand awareness through the minutes they are featured on TV, time they are on the radio, inches they are given in print and their overall social media and digital media coverage.
Scott explains that these measurements are important because they help the PR team determine what they can improve upon and where there are opportunities for growth and increased brand awareness. Scott comments on the challenges and opportunities that the Chargers have encountered as they attempt to expand into the Hispanic market. The NFL’s efforts have ranged from bringing regular season football games to Mexico City to broadcasting the games on Hispanic radio networks. Scott mentions that the reaction from the Hispanic market has given his team reason for optimism and that they will continue efforts to further penetrate this promising market.
Scott concludes the conversation by mentioning that media in LA has been very positive and supportive throughout the team’s relocation process. He further comments that the PR team is working to strengthen their relationships with media outlets that previously covered the team to a lesser extent during its time in San Diego. He also talks about the importance of training the players and coaches how to conduct themselves with the media. Scott points out that NFL players and coaches are taught to treat every person with a camera phone as a reporter. Join us in this conversation about public relations in pro sports. Listen in to learn more about Scott’s experience with the LA Chargers PR team and get some tips on how to be successful in a PR industry by focusing on building relationships.
Time Stamps
00:00 – Joke 00:24 – Podcast Introduction 00:36 – Co-hosts Introduction 01:20 – What’s in the News Today | “What New Grads Can Do to Avoid Falling Into the Ad Industry’s Burnout Rut” 07:08 – Featured Guest Introduction 07:49 – Scott’s PR Journey 09:07 – Being part of a large PR team 10:05 – Balancing business interests with competitive sports interests 11:08 – KPIs and Measurements in PR 11:48 – How to manage “too much” coverage 13:30 – NFL’s 24/7 Media Coverage 15:23 – Challenges & Opportunities in Reaching Hispanic Market 16:25 – LA’s Media Reaction to Relocation 17:34 – Working in the second largest media market in the nation 19:37 – Function of PR Department in Maneuvering Moves & Leveraging Media Coverage 22:40 – Advice for marketing pros that are interested in the sports industry 26:08 – Episode Key Takeaway 27:26 – Closing Comments 28:03 – Episode Outro
Making Parking Great Again: How Boring Businesses Can Leverage Social Media
In Episode 9 of the Lion’s Share Marketing Podcast our featured guest, Kristin Ludwick, Director of Marketing at Ace Parking, introduces various techniques on how boring businesses can leverage social media into something more appealing to consumers. Kristin begins by describing her career journey and how she ended up working in marketing for a parking organization. She explains that parking companies are much more complex than they appear and marketing is very important for their growth and success.
The challenge Kristin found is attracting clients and customers since parking is always an afterthought and people are never particularly happy to pay for parking. Ace Parking places great emphasis on communicating to their customers who they are as a company and why they got started. Their personal service approach has proven to be successful as Ace Parking is now in its third generation of family ownership. Kristin attributes their success to her team's belief that Ace Parking is not in the parking industry. Rather, they consider themselves members of the hospitality industry. Ace trains all of its employees as if they were to work at a five-star hotel in order to provide excellent service to their customers. Positive customer experiences increase customer loyalty and this is what Kristin believes differentiates Ace Parking from their competitors.
Kristin clarifies that in the past there wasn't any brand loyalty among parking companies. For Ace Parking, brand loyalty began to increase when they began to use social media to reach out to their customers. People often don’t think about parking ahead of time, so the goal was to promote parking through social media in order to improve customers’ experiences. Recently, Ace Parking launched a new app with upgrades in development to allow customers to pay for parking ahead of time, receive directions to the location, and locate their cars within the parking structures- all a part of Ace Parking's goal of improving the customer experience.
Kristin concludes the conversation by advising recent college graduates to test things out and seek career opportunities that provide different perspectives and fit their lifestyles. She also explains that one way to overcome being seen as a commodity is by telling your company's story while remaining authentic. Kristin encourages marketing leaders in traditionally "boring" industries to position themselves as industry leaders and take advantage of their unique opportunity to lap the competition. Her last piece of advice is to stay up to date with your industry as well as other industries that could affect your company. Join us in this conversation about how to leverage social media while creating better brand loyalty- no matter how exciting your brand's industry is (or isn't).
Time Stamps
00:00 –Joke 00:32 – Episode Welcome 00:40 – Co-hosts Introduction 01:34 – What’s in the News Today | Facebook F8 Conference 08:51 – Featured Guest Introduction | Kristin Ludwick 09:11 – Why Parking? 12:45 – How do you take something boring and make it sexy? 14:31 – What Differentiates Ace Parking from Competitors 15:49 – Improving Customer Experience 18:44 – “Every thank you earned” 20:37 – Ace Parking App 22:45 – Advice to College Graduates 25:17 – Brand loyalty and overcoming being seen as a commodity 26:53 – Advice for industries that are not using digital marketing 31:21 – Ace’s Brand Voice 34:12 – Episode Key Takeaway 36:30 – Closing Comments 37:20 – Episode Outro
In Episode 8 of the Lion’s Share Marketing Podcast our guest, Kenny Soto, offers insight on SEO trends and shares some tips for marketing leaders. Kenny Soto is Fidelitas Development’s own Director of Digital Marketing. He works closely with Fidelitas clients to develop their digital marketing strategies. Kenny works to identify who the clients’ target audience is and then crafts the right marketing strategy to attract customers through Google and other digital channels.
Kenny begins by recommending that marketing leaders just starting out should follow the rules. Kenny further explains that both Google and Facebook are very transparent with what they are looking for on websites and the best thing to do is simply to play their game. Kenny further encourages marketing leaders to focus on things that they CAN control in regard to their websites, such as the content itself as well as the way in which the content is organized and tagged. By focusing on these aspects, marketing leaders can positively impact their SEO.
The conversation then transitions to a discussion about the impact that voice searching devices, such as Google Home and Alexa, are having on marketing. Kenny comments that in the past it wasn’t necessary to be the top result on a Google search, as long as you were in the top results. With voice searching devices this has changed; search traffic is now being directed to the top result. Kenny describes the challenges that this creates for marketing leaders and recommends that when optimizing content it is important to focus on who is asking the question as well as what contextual language they are using to ask it, acknowledging that different people may ask the same question in varying ways.
Lastly, Kenny brings up what he calls Google’s dangerous strategy; Google is known as the best organic search engine on the web, although recent changes in Google's ad platform may threaten users’ trust in Google. In the past Google would present mainly organic results with only one or two ads, but over time they have been continuously included a higher number of ads on the first page. This leads our expert guest Kenny to question if people will begin to lose their trust in Google, and if the search giant is at risk of losing its status as a trusted source for search results.
Time Stamps
00:00 – Episode Welcome 00:17 – Co-hosts Introduction 01:15 – What’s in the News Today | “Surprising New Band of Rivals Could Make TV Targeting Finally Work” 04:05 – Featured Guest Introduction 04:36 – Kenny’s opinion on the open AP news development 05:12 – Kenny’s role at Fidelitas Development 05:50 – Should start up companies prioritize SEO or PPC? 07:06 – SEO Trends | What marketing leaders should focus on 08:03 – Common Marketing Client Needs 09:22 – How to Identify right KPIs 10:43 – Google Home & Alexa | How to become the top result 13:12 – “The best place to hide a body is on the second page of Google” 18:54 – How to identify if marketing provider is up to the challenge 20:42 – Joke | SEO expert getting hit by traffic 21:26 – Closing Comments 22:00 – Episode Outro
In Episode 6 of the Lion’s Share Marketing Podcast our featured guest, Jeff Johnson, offers insight into stronger content, social, & search as well as what small business owners and marketing teams can do to overcome them. Jeff begins by narrating his experiences working with small businesses and how this influenced him to launch The National Association for Small Business Digital Marketing (SBDM). Jeff explains that the mission of SBDM is to connect small business owners and marketers with the best digital marketing minds, tools, and resources in the country to help them grow their business faster in our evolving digital world.
In addition, Jeff identifies the top 3 issues in digital marketing. The first of those issues is content marketing; he explains that it is important to understand how to create valuable content, how to repurpose content and how to do it correctly. The second issue that Jeff identifies is social media; he discusses the challenges of maintaining and effective and balanced presence on social media that allows businesses to develop connections and relationships with their customers. Jeff clarifies that rather than looking at all the social media platforms as different strategies, marketers should focus on how they are working together and if they are working together to achieve the bigger picture. Rather than trying to be present on all social media platforms, business should select the one where they can reach their target markets. The last issue that Jeff introduces is search marketing and how small business owners can use this tool to their benefit.
Host Tyler joins the conversation and discusses the importance of using free tools such as Google Analytics to gain a better understanding on the effectiveness of different platforms. He also encourages marketers not to be scared of the data and make the necessary changes when needed. Join us in this conversation about the current issues with digital marketing and how to overcome them. Listen for more information about SBDM and the upcoming national summit that will be hosted in sunny San Diego.
Time Stamps
00:00 – Episode Welcome 00:19 – What is Marketing? 02:31 – Co-hosts Introduction 03:07 – Featured Guest Introduction 03:22 – What’s in the News Today | “Capture Attention with Updated Features for Video Ads” 08:21 – Tools for Video Ads 12:22 – Tips for Video Ads 14:30 – Featured interview with Jeff Johnson 15:51 – Jeff’s Background 17:12 – National Association for Small Business Digital Marketing 18:13 – Top 3 Digital Marketing Issues 22:10 – Advice to Marketing Leaders for 2017 23:49 – Episode Key Takeaway 25:06 – Google Analytics 26:32 – Small Business Digital Marketing National Summit 2017 29:28 – Stay Connected with Jeff | National Summit 2017 Promo Code 33:40 – Closing Comments 34:34 – Episode Outro
In Episode 5 of the Lion’s Share Marketing Podcast our featured guest, Tom Hume, offers insight into techniques to attract Millennials to purchase established products. Tom begins by retelling his success in reducing the average age of Toshiba buyers from 48 year olds to 38 year olds. After conducting research, he found that Toshiba computers were regarded as high quality products, they did however fall short in terms of aesthetics and innovation. Because of this, Toshiba was struggling to reach a younger audience with whom Apple was having great success.
In an attempt to reach Millennials, Toshiba began to modify their mobile and social media approach. Tom and his team began to focus on the story rather than simply listing the specs of their products. They created more video content through which they were able to showcase their products’ features in an unique and entertaining way that consumers could connect with. Tom shares an experiment Toshiba conducted in which they placed their new ultrabooks in people’s bags without their knowledge to demonstrate the unnoticeable weight of the computers. Through this experiment, Toshiba was able to collect testimonials and engage consumers by posting footage of the entire process on Facebook to encourage people to guess when the computers were placed in the bags.
Later, Toshiba created various films to engage and attract consumers, especially millennials. Tom states that this approach was very successful and consumers were seeking the stories they were creating. Tom explains that good storytelling starts with a deep understanding of your consumer and being able to specify what differentiates your product. Tom shares what he believes to be the most effective method to get your material viewed and recognized by consumers and how to get started with storytelling. Join us in this conversation about reaching millennials through storytelling, the importance of researching your target market and understanding your product’s unique attributes. Listen for more about techniques and practices to retain your existing consumers while attracting new ones.
Time Stamps
00:00 – Episode Welcome 00:20 – Co-hosts Introduction 00:50 – What’s in the News Today | “Proximity to Searcher is the New #1 Local Search Ranking Factor” 05:14 – Featured Interview with Tom Hume 06:07 – Marketing to Millennials | Toshiba’s Approach 13:03 – How to get high consumer engagement 14:00 – Digital Story Telling | Ultrabook Experiment 18:15 – Satellite Click | Toshiba One Hand Challenge 20:00 – Toshiba’s Films | Millennials Response & Involvement 29:30 – The role of storytelling in reducing the average age of Toshiba’s buyers 32:38 – How to use storytelling to reach target market 35:02 – Cure JM Foundation 40:12 – Episode Key Takeaway 41:49 – Closing Comments 42:12 – Jokes – Sushi 43:00 – Episode Outro
In Episode 4 of the Lion’s Share Marketing Podcast our featured guest, Gene Hammett, offers insight into the importance of building authority. Gene is a coach, speaks on building authority, and teaches clients to leverage their authority and how to use the stage to get high value clients simultaneously. Gene explains that authority is not what you say it is but rather, what others say about you and the feeling that they have about you. In the absence of authority people will ignore you and no one wants to listen when you have nothing to say. He clarifies that you can engineer your authority and offers advice on the best way to do this. Gene says that there is a lot of competition for our attention and the competition continues to be amplified therefore it is critical for businesses to stand out and to add value to conversations and authority allows you to do this. If you don’t have authority you don’t get the attention, you don’t get the followers and your business will suffer as a result. He says that the best way to see yourself is by understanding how others see you and this is important to become “the choice” rather than “a choice”.
Gene also discusses the importance of speaking on stage for leaders. He explains that if you have an idea and you want people to accept that idea, you need to successfully communicate your message. Taking the stage is an effective way to communicate your message because you are face to face with your audience and can develop a relationship faster than you would be able to develop it online. Face to face marketing is a great way to share your message and connect with people. Join us in this conversation about Gene’s journey and the importance of building authority. You’ll learn how to build your authority, the reason people get nervous with public speaking and how you can improve in these areas through courses by our guest, Gene Hammett.
Time Stamps
00:00 – Episode Welcome 00:20 – Co-hosts Introduction 00:50 – In the News Today | “Fact checkers to Facebook: Fight fake news” 04:12 – Featured Interview with Gene Hammett 05:00 – Gene Hammett’s Background 06:55 – What is authority? 08:05 – The importance of authority for leaders 09:45 – Gene Hammett’s journey to engineer his own authority 13:16 – Transition from being “a choice” to being “the choice” 15:00 – The importance of speaking on stage for marketing leaders 17:07 – Gene Hammett’s first experiences in public speaking 19:43 – The reason people get nervous 21:06 – How to build a personal brand & how to get started 26:31 – Gene Hammett’s free course 29:25 – The Trap of Success 31:20 – Episode Key Takeaway 32:50 – Joke – Tap Dancer 33:35 – Episode Outro
In Episode 3 of the Lion’s Share Marketing Podcast our featured guest, Jeff Cash, offers insight into e-commerce, re-platforming, and building affiliate channels. At Newell Group, his role as Marketing Director is to discover a direct to consumer channel for a variety of brands. Newell Group uses email to distribute content, such as recipes, to consumers and they also facilitate the consumers’ ability to order everything that’s needed directly from their website. This conversion of the site into an e-commerce site has increased their outreach to consumers by placing their product alongside the content.
Jeff also shares his experience with a recent re-platforming at Newell Group. He explains that his role was to optimize a lot of the decisions made throughout the re-platforming process. He emphasizes how massive such an undertaking is for an organization and how selecting the right partner is critical for the success of the process. He also clarifies that there is no perfect platform and there are a lot of rounds of revisions that need to occur before the implementation is finalized.
Jeff goes on to discuss the importance of recognizing trends and testing strategies because what worked in the past or what’s working currently isn’t guaranteed to work in the future. Currently Newell Group has been developing affiliate channels, Jeff discusses the importance of quality over quantity in terms of members of the affiliate channels. He mentions that the way he got started and the way he recommends others to get started is to go through Commission Junction and really get comfortable as a publisher and learn the ins and outs of the affiliate group before becoming a partner. Join us in this conversation about e-commerce, re-platforming and building affiliate channels. Listen in and learn about the importance of constantly keeping your programs in check and never falling into the trap of believing that what worked yesterday will work today.
Time Stamps
00:00 – Episode Welcome 00:19 – Co-hosts Introduction 00:36 – What’s on the News Today | “Publishers see promise with Instagram Live” 04:15 – Facebook Statistical Challenges | Episode 1 05:20 – Featured Interview with Jeff Cash 06:35 – Jeff’s Role at Newell Group 07:18 – Newell’s use of email as a marketing tool 08:31 – How to reach out to audience 10:13 – Tracking analytics and trends 11:43 – Platform Implementation Process | Re-platforming 14:25 – Jeff Cash’s experiences at Newells Group & Horizon Hobby 16:23 – Paid Media 17:46 – Advice for Marketing Managers 18:56 – Jeff Cash’s Marketing Priorities for 2017 20:29 – Jeff Cash’s strategies to keep up with ongoing changes in e-commerce 22:05 – Affiliate Channels at Newell Group 23:58 – How marketing managers can get started with affiliate channels 25:14 – Site Merchandising Strategies 26:43 – Episode Key Takeaway 27:54 – Jokes – Naughty Lead 28:45 – Episode Outro
In this episode of The Lion’s Share Marketing Podcast our featured guest, Brian Swichkow of Ghost Influence, offers insight into the importance of understanding brand voice and shares how he leverages Reddit as a marketing tool.
Community Platforms like Reddit enable users to join topic based communities where any user can submit content. Once submitted, the community collectively determines its value through a democratic vote. Unlike the content shared on Brand Platforms (Facebook, Instagram, etc.) where the perceived value of the message is determined by the influence of the person sharing, these communities measure their value by its relevance to designated topic and its quality when compared to previously submitted content
Swichkow shared how Reddit’s structure, having diminished the importance of the individual, makes it the perfect environment for seeding ideas and developing public opinion. With journalists from major publications sourcing Reddit for stories; success on Reddit leaks across the web. There’s a reason they call Reddit the ‘Front Page of the Internet’.
In his episode, Swichkow shares how to stand out on Reddit by first understanding the character of the communities and crafting the content to fit their interests. Recognizing that most of the lessons he remembered from school had come from stories, he began his journey by sharing a few of his own His first story, a tale about how he pranked his roommate with targeted facebook advertising, went viral and catalyzed his obsession with crafting narratives that were designed to be shared. He highlights the importance of crafting stories for the audience to carry as their own.
Swichkow also highlights the importance of learning about the personality and language of your brand’s voice in order to better connect to your audience and build a meaningful connection.
Join us in this conversation about crafting experiences for unique audiences, the similarities between finding target audiences and finding the ideal date, and high personality brands. Listen in and learn how to use Reddit as a marketing tool while standing out from the competition.
Time Stamps
00:00 – Episode Welcome 00:19 – Co-host Intro 00:51 – What’s in the News Today | “Ads in Facebook Messenger are Officially Here” 05:26 – Featured Interview with Brian Swichkow 06:29 – Brian Swichkow’s Background 10:11 – Crafting Stories for Different Platforms 10:52 – Reddit 13:11 – Reddit Experiment 19:05 – Similarities between finding target market and the ideal date | Hacks to stand out 24:23 – How to use Reddit as a marketing tool 27:44 – Reddit Users & Content 29:04 – Brian Swichkow’s Reddit Philosophy 30:58 – High Personality Brands 31:44 – Ground zero for getting started with Reddit as a marketing tool 36:06 – Where Reddit is headed 38:05 – Episode Takeaway 42:04 – Brian Swichkow’s contact information 42:57 – Never been arrested & good attorneys 43:48 – “Dad Jokes” – Pirates & Marketing 44:31 – Episode Outro
In Episode 1 of the Lion’s Share Marketing Podcast our featured guest, Jon Henshaw, offers insight into the importance of optimizing websites for search. Jon is the CEO and Co-Founder of Raven Tools, a platform that provides SEO Analyses and Reporting Software for digital marketers. This growing company recently launched its new standalone Site Auditor Tool targeted for professional SEOs and SMBs to identify issues with their websites. Jon Henshaw discusses the importance of site speed for mobile browsing and tools such as SourceSet that can be used to increase the speed of sites to provide a better user experience.
Additionally, Jon encourages digital marketers to pay close attention to where Google is headed- especially in regards to the change on focus from desktop to mobile, security, speed, and user experience. Jon elaborates on AMPs (Accelerated Mobile Pages) being the solution Google is using to address the speed of pages across the web as well as the search giant’s true intentions behind using AMPs. The way AMP works is by converting a copy of your content into an AMP version. Google then takes the AMP version and puts it in their own server. When a user conducts a search it takes them to the AMP version and they never really visit your site- meaning that users stay on Google and view your content through the AMP version.
The AMP version strips the page of advertisements, and unless there are internal links in that content that lead users to your site, the users will never actually land on your site. Only about 3% of users who go on AMP pages actually end up visiting the original site. Join us in this conversation about site speed, AMP, and Search Engine Optimization and learn more about the steps that marketing leaders should take to prepare for the changes set in motion by Google.
Time Stamps
00:00 – Podcast Welcome 00:19 – Co-hosts/ Podcast Introduction 00:53 – What’s on the News Today | Mazda Drive for Good Campaign 02:30 – Featured Interview with Co-Founder and CEO of Raven Tools: Jon Henshaw 03:33 – What is Raven Tools and how to get started 05:40 – Google changes and how Raven Tools can support web masters 07:01 – SourceSet 09:00 – Why marketing leaders should care about site speed 10:48 – Accelerated Mobile Pages (AMP) 12:05 – AMP & Search Engine Optimization 15:06 – Amazon Web Services Conference 15:40 – AMP’s effect Google Analytic Reports 16:59 – Jokes 17:50 – Where Google is headed 22:42 – How SEOs can prepare for Google’s changes 24:06 – Transition to one platform and its effects on reporting 26:45 – Raven’s recommended URL shortener 29:15 – Raven’s New Site Auditor Tool 33:50 – Where to get Site Auditor 34:19 – Episode Key Takeaway 36:09 – Jokes – Trampoline
The Marketing Industry can sometimes be the loneliest, loudest, and biggest party in town, all at the same time. Tyler and Kyle, modern day bearded Mad Men, dive into marketing strategy, opportunities, current events, and more with a humorous and informational take on all that is the advertising and marketing industry.
Time Stamps
00:12 – Podcast Welcome 00:22 – Co-hosts Introduction 00:51 – Podcast and Fidelitas Introduction 01:22 – Purpose of Podcast 02:11 – What to expect in future episodes 02:55 – Jokes – Chips Ahoy! 03:45 – Motivation for launching podcast 05:25 – Teaser for Future Podcasts 05:36 – Episode 1- Jon Henshaw 06:12 – Episode 2- Brian Swichkow 07:16 – Episode 3- Jeff Cash 08:13 – Episode 4- Gene Hammett 09:16 – Podcast Outro