In Episode 30, Sam Parr, Founder and CEO of The Hustle, shares his expertise on marketing a brand to a specific audience.
Sam Parr starts off by explaining what The Hustle is all about, and the ways he is looking towards expanding his brand. He shares his experience building the brand from scratch and how to better engage an established audience.
Sam shares his insights on growing The Hustle’s email database and discusses the importance of knowing one's numbers in order to operate efficiently. He speaks about unusual findings regarding the behavior of subscribers, as well as the process of extending content that is true and pleasing to its audience. Tyler and Sam continue the conversation about the topic of training methods and how the ultimate key to success is hiring talented people.
Later, Sam discusses the criteria for choosing brand partnerships and why some are proven to be more successful than others. He shares The Hustle’s goal of reaching one million subscribers in this upcoming year, as well as launching a handful of subscription products in order to build the next great media company.
Sam concludes the conversation by providing his key marketing advice, which is to write as one speaks, and not overthink their writing.
Join Tyler, Andy, and Sam in this conversation on all things The Hustle, and how to grow your email list.