EP 62: Rejected Facebook Ads and the Future of Digital Advertising with Chuck Rossi
In Episode 62, Tyler and Jon discuss TikTok. With over 500 million users, this is an untapped marketing platform for brands that are trying to reach a young audience. Tyler and Jon also dive into what the future looks like for TikTok.
Then, Tyler welcomes Chuck Rossi, the Former Facebook Director of Engineering, onto the podcast.
Chuck’s career began in the silicon valley working with IBM as a software engineer. His experience ranges over 30 years in the silicon valley at various startups that grew to become successful companies, including Google and Facebook. He worked at Facebook for 11 years and saw the company grow from 300 to over 40,000 employees.
Chuck gives us a inside scoop on what Facebook’s culture was like during its rapid growth and how it compared to Google’s during the search giant's own rapid ascension. He then goes on to cover how powerful Facebook groups can be for your brand and how to get more reach with your organic (non-paid) content. Chuck also reflects on his experience working for the US Digital Service on the national background check system.
Finally, Chuck shares his biggest takeaway for marketers on Facebook, which is to stay in the fight.
Join Tyler, Jon, and Chuck for more insight on how to build your brand and marketing strategy in 2020 and beyond.
By the way- have you left us a review yet? If not, we'd be honored if you did!
Timestamps
0:00 Intro
1:40 What’s in the News | Tik Tok
6:30 Featured Guest | Chuck Rossi
12:00 Facebook’s Culture
15:21 Differences Between Facebook And Google
19:39 The Gray Area Surrounding Facebook Ad’s Policies
27:15 What To Do If Your Ad Campaign is Disapproved
28:34 The Importance Of Facebook Groups
33:43 Most Effective Facebook and Instagram Ad Strategies
39:57 How To Get More Reach On Your Organic Content
43:10 Working At The United States Digital Service
50:45 2020 Digital Trends For Marketers
54:57 How To Adapt To New Technology
56:14 Key Takeaway
57:20 Outro
What's In the News
EP 61: Streaming War Stories and More with VET TV’s Donny O’Malley
In Episode 61, Tyler and Jon discuss Google's integration of the key moments feature that will allow you to start watching a video at given moments when useful content starts and will "skip right to the good stuff" for you. Tyler also predicts that the same functionality will work for podcasts in the near future.
Then, Tyler welcomes Donny O’Malley, the CEO and Founder of VET TV, into the studio.
Donny’s career began in the military, where his time was cut short due to being placed on medical retirement. He used this opportunity to follow his passion for writing and began working on a book in order to build an audience. His passion to give back to the veteran community led to the creation of a nonprofit called Irreverent Warriors, which later transformed into VET TV.
Donny covers the process of growing his audience from nothing to 40,000 paid monthly subscribers by putting out content that resonates with his target audience. He goes on to share what it takes to create amazing content and how to effectively compete for attention against streaming giants like Netflix and Hulu.
After providing an incredible amount of value throughout the interview, Donny shares his biggest takeaway on content creation.
Join Tyler, Jon, and Donny for more insight on how to build a brand and a loyal following through email and content marketing.
By the way- have you left us a review yet? If not, we'd be honored if you did!
Timestamps
0:00 - Intro
1:04 - What’s in the News | Key Moments for Google Videos
5:18 - Featured Guest | Donny O’Malley
6:12 - How did VET TV get started?
10:22 - Growing Your Audience From 0 to 40,000 Subscribers
15:52 - Vice Documentary
17:16 - Effective Marketing Tools
22:00 - How to Fight for Your Audience's Attention
26:05 - Binge Dumping Episodes vs Scheduled Release Episodes
29:27 - How to Make Great Content
34:50 - How to Create a Community Within Your Audience
40:34 - Key Takeaway
42:16 - Outro
What's In the News
EP 60: Affiliate Marketing and More with Kiss My Keto’s Kate Geller
In Episode 60, Tyler and Jon discuss how Target's new loyalty program, Circle, and why this is an excellent example of a big corporation investing in data to improve the customer experience (and their bottom line).
Then, Tyler welcomes Kate Geller, the Director of Affiliate Marketing At Kiss My Keto. Kate has 7 years of experience in digital content strategy and marketing. She also has a passion for curating excellent content.
Kate explains why affiliate marketing is an effective marketing strategy and is an important tool for marketers. She goes on to share her strategy for becoming an excellent affiliate marketer, her favorite affiliate platforms, and how to distinguish between good and bad affiliates.
After dishing on all things affiliate marketing, Kate shares her biggest takeaway for successful affiliate marketing strategies.
Join Tyler, Jon, and Kate for more insight on how to use affiliate marketing effectively for your business
By the way- have you left us a review yet? If not, we'd be honored if you did!
Timestamps
0:00 - Intro
1:18 - What’s in the News | Target Circle Club
7:14 - Featured Guest | Kate Geller
7:33 - What is Kiss My Keto?
9:25 - Best Marketing Channels
12:33 - How to be a Great Affiliate Marketer
13:30 - Best Affiliate Platforms
15:51 - How to Differentiate Between Real and Fake Influencers
17:34 - Automation Tools
22:49 - Key Takeaway
24:10 - Outro
What's In the News
EP 59: Email and Content Marketing Tips for Marketing Leaders with Jill Fanslau
In Episode 59, Tyler and Jon discuss how shady companies are exploiting Amazon's product reviews to produce fraudulent reviews and the implications this has for consumer trust on the e-commerce behemoth.
Then, Tyler welcomes Jill Fanslau, the Content Marketing Manager for Aweber.
Jill's career has been filled with marketing and journalism experience for top national brands. With over a decade's worth of experience, she's written and edited articles for National Geographic, Men's Health, Women's Health, and The Huffington Post.
Jill explains why email marketing is still effective and is arguably the best way to interact with your customers. She goes on to share in great detail her 5-email strategy, the most important marketing KPI's to look out for, and debunks email marketing's biggest myths.
After providing an incredible amount of value throughout the interview, Jill shares her biggest takeaway for successful marketing strategies.
Join Tyler, Jon, and Jill for more insight on how to build a brand and a loyal following through email and content marketing.
By the way- have you left us a review yet? If not, we'd be honored if you did!
Timestamps
0:00 - Intro
0:53 - What’s in the News | Amazon Review Fraud
9:00 - Featured Guest | Jill Fanslau
11:15 - Creating content at National Geographic
12:55 - How to create effective content
15:00 - Repurposing Content
16:40 - What is Aweber?
18:56 - Why is Email Marketing Still Effective?
22:05 - 3 Things Every Marketer Needs to Know
29:34 - 5 Email Strategy
37:30 - Copy writing tips
41:11 - Biggest Marketing Myths
44:21 - Marketing KPIs
51:24 - Keys to Success
54:16 - Key Takeaway
55:12 - Outro