In Episode 4 of the Lion’s Share Marketing Podcast our featured guest, Gene Hammett, offers insight into the importance of building authority. Gene is a coach, speaks on building authority, and teaches clients to leverage their authority and how to use the stage to get high value clients simultaneously. Gene explains that authority is not what you say it is but rather, what others say about you and the feeling that they have about you.
In the absence of authority people will ignore you and no one wants to listen when you have nothing to say. He clarifies that you can engineer your authority and offers advice on the best way to do this. Gene says that there is a lot of competition for our attention and the competition continues to be amplified therefore it is critical for businesses to stand out and to add value to conversations and authority allows you to do this. If you don’t have authority you don’t get the attention, you don’t get the followers and your business will suffer as a result. He says that the best way to see yourself is by understanding how others see you and this is important to become “the choice” rather than “a choice”.
Gene also discusses the importance of speaking on stage for leaders. He explains that if you have an idea and you want people to accept that idea, you need to successfully communicate your message. Taking the stage is an effective way to communicate your message because you are face to face with your audience and can develop a relationship faster than you would be able to develop it online. Face to face marketing is a great way to share your message and connect with people. Join us in this conversation about Gene’s journey and the importance of building authority. You’ll learn how to build your authority, the reason people get nervous with public speaking and how you can improve in these areas through courses by our guest, Gene Hammett.
00:00 – Episode Welcome
00:20 – Co-hosts Introduction
00:50 – In the News Today | “Fact checkers to Facebook: Fight fake news”
04:12 – Featured Interview with Gene Hammett
05:00 – Gene Hammett’s Background
06:55 – What is authority?
08:05 – The importance of authority for leaders
09:45 – Gene Hammett’s journey to engineer his own authority
13:16 – Transition from being “a choice” to being “the choice”
15:00 – The importance of speaking on stage for marketing leaders
17:07 – Gene Hammett’s first experiences in public speaking
19:43 – The reason people get nervous
21:06 – How to build a personal brand & how to get started
26:31 – Gene Hammett’s free course
29:25 – The Trap of Success
31:20 – Episode Key Takeaway
32:50 – Joke – Tap Dancer
33:35 – Episode Outro
Gene Hammett – Managing Director at Leaders in the Trenches
Website: leadersinthetrenches.com
Facebook: facebook.com/leadersinthetrenches
Twitter: twitter.com/genehammett
The Trap of Success
Leaders in the Trenches Podcast
Leaders In The Trenches Free Course
‘Be The Choice’ – Roadmap
Politico – “Fact checkers to Facebook: Fight fake news”
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
In Episode 3 of the Lion’s Share Marketing Podcast our featured guest, Jeff Cash, offers insight into e-commerce, re-platforming, and building affiliate channels. At Newell Group, his role as Marketing Director is to discover a direct to consumer channel for a variety of brands. Newell Group uses email to distribute content, such as recipes, to consumers and they also facilitate the consumers’ ability to order everything that’s needed directly from their website. This conversion of the site into an e-commerce site has increased their outreach to consumers by placing their product alongside the content.
Jeff also shares his experience with a recent re-platforming at Newell Group. He explains that his role was to optimize a lot of the decisions made throughout the re-platforming process. He emphasizes how massive such an undertaking is for an organization and how selecting the right partner is critical for the success of the process. He also clarifies that there is no perfect platform and there are a lot of rounds of revisions that need to occur before the implementation is finalized.
Jeff goes on to discuss the importance of recognizing trends and testing strategies because what worked in the past or what’s working currently isn’t guaranteed to work in the future. Currently Newell Group has been developing affiliate channels, Jeff discusses the importance of quality over quantity in terms of members of the affiliate channels. He mentions that the way he got started and the way he recommends others to get started is to go through Commission Junction and really get comfortable as a publisher and learn the ins and outs of the affiliate group before becoming a partner. Join us in this conversation about e-commerce, re-platforming and building affiliate channels. Listen in and learn about the importance of constantly keeping your programs in check and never falling into the trap of believing that what worked yesterday will work today.
00:00 – Episode Welcome
00:19 – Co-hosts Introduction
00:36 – What’s on the News Today | “Publishers see promise with Instagram Live”
04:15 – Facebook Statistical Challenges | Episode 1
05:20 – Featured Interview with Jeff Cash
06:35 – Jeff’s Role at Newell Group
07:18 – Newell’s use of email as a marketing tool
08:31 – How to reach out to audience
10:13 – Tracking analytics and trends
11:43 – Platform Implementation Process | Re-platforming
14:25 – Jeff Cash’s experiences at Newells Group & Horizon Hobby
16:23 – Paid Media
17:46 – Advice for Marketing Managers
18:56 – Jeff Cash’s Marketing Priorities for 2017
20:29 – Jeff Cash’s strategies to keep up with ongoing changes in e-commerce
22:05 – Affiliate Channels at Newell Group
23:58 – How marketing managers can get started with affiliate channels
25:14 – Site Merchandising Strategies
26:43 – Episode Key Takeaway
27:54 – Jokes – Naughty Lead
28:45 – Episode Outro
Jeff Cash – E-commerce Marketing Manager
Website: thenewellgroup.com
LinkedIn: linkedin.com/in/jeffmcash
Digiday – “Publishers see promise with Instagram Live”
Bronto
DemandWare
“The Toyota Way”
ComissionJunction
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
In this episode of The Lion’s Share Marketing Podcast our featured guest, Brian Swichkow of Ghost Influence, offers insight into the importance of understanding brand voice and shares how he leverages Reddit as a marketing tool.
Community Platforms like Reddit enable users to join topic based communities where any user can submit content. Once submitted, the community collectively determines its value through a democratic vote. Unlike the content shared on Brand Platforms (Facebook, Instagram, etc.) where the perceived value of the message is determined by the influence of the person sharing, these communities measure their value by its relevance to designated topic and its quality when compared to previously submitted content
Swichkow shared how Reddit’s structure, having diminished the importance of the individual, makes it the perfect environment for seeding ideas and developing public opinion. With journalists from major publications sourcing Reddit for stories; success on Reddit leaks across the web. There’s a reason they call Reddit the ‘Front Page of the Internet’.
In his episode, Swichkow shares how to stand out on Reddit by first understanding the character of the communities and crafting the content to fit their interests. Recognizing that most of the lessons he remembered from school had come from stories, he began his journey by sharing a few of his own His first story, a tale about how he pranked his roommate with targeted facebook advertising, went viral and catalyzed his obsession with crafting narratives that were designed to be shared. He highlights the importance of crafting stories for the audience to carry as their own.
Swichkow also highlights the importance of learning about the personality and language of your brand’s voice in order to better connect to your audience and build a meaningful connection.
Join us in this conversation about crafting experiences for unique audiences, the similarities between finding target audiences and finding the ideal date, and high personality brands. Listen in and learn how to use Reddit as a marketing tool while standing out from the competition.
00:00 – Episode Welcome
00:19 – Co-host Intro
00:51 – What’s in the News Today | “Ads in Facebook Messenger are Officially Here”
05:26 – Featured Interview with Brian Swichkow
06:29 – Brian Swichkow’s Background
10:11 – Crafting Stories for Different Platforms
10:52 – Reddit
13:11 – Reddit Experiment
19:05 – Similarities between finding target market and the ideal date | Hacks to stand out
24:23 – How to use Reddit as a marketing tool
27:44 – Reddit Users & Content
29:04 – Brian Swichkow’s Reddit Philosophy
30:58 – High Personality Brands
31:44 – Ground zero for getting started with Reddit as a marketing tool
36:06 – Where Reddit is headed
38:05 – Episode Takeaway
42:04 – Brian Swichkow’s contact information
42:57 – Never been arrested & good attorneys
43:48 – “Dad Jokes” – Pirates & Marketing
44:31 – Episode Outro
Brian Swichkow – Ghost Influencer
Website: ghostinfluence.com
Facebook: facebook.com/ghostinfluence
Twitter: twitter.com/ghostfluence
Ghost Influence – “The Ultimate Retaliation: Pranking My Roommate With Targeted Facebook Ads”
Marketing Land – “Ads in Facebook Messenger Are Officially Here”
Reddit.com
Tinder
Fidelitas Development – “Facebook Messenger Ads – Gimmick or Game Changer?”
Learn More About Tyler & Kyle
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
In Episode 1 of the Lion’s Share Marketing Podcast our featured guest, Jon Henshaw, offers insight into the importance of optimizing websites for search. Jon is the CEO and Co-Founder of Raven Tools, a platform that provides SEO Analyses and Reporting Software for digital marketers. This growing company recently launched its new standalone Site Auditor Tool targeted for professional SEOs and SMBs to identify issues with their websites. Jon Henshaw discusses the importance of site speed for mobile browsing and tools such as SourceSet that can be used to increase the speed of sites to provide a better user experience.
Additionally, Jon encourages digital marketers to pay close attention to where Google is headed- especially in regards to the change on focus from desktop to mobile, security, speed, and user experience. Jon elaborates on AMPs (Accelerated Mobile Pages) being the solution Google is using to address the speed of pages across the web as well as the search giant’s true intentions behind using AMPs. The way AMP works is by converting a copy of your content into an AMP version. Google then takes the AMP version and puts it in their own server. When a user conducts a search it takes them to the AMP version and they never really visit your site- meaning that users stay on Google and view your content through the AMP version.
The AMP version strips the page of advertisements, and unless there are internal links in that content that lead users to your site, the users will never actually land on your site. Only about 3% of users who go on AMP pages actually end up visiting the original site. Join us in this conversation about site speed, AMP, and Search Engine Optimization and learn more about the steps that marketing leaders should take to prepare for the changes set in motion by Google.
00:00 – Podcast Welcome
00:19 – Co-hosts/ Podcast Introduction
00:53 – What’s on the News Today | Mazda Drive for Good Campaign
02:30 – Featured Interview with Co-Founder and CEO of Raven Tools: Jon Henshaw
03:33 – What is Raven Tools and how to get started
05:40 – Google changes and how Raven Tools can support web masters
07:01 – SourceSet
09:00 – Why marketing leaders should care about site speed
10:48 – Accelerated Mobile Pages (AMP)
12:05 – AMP & Search Engine Optimization
15:06 – Amazon Web Services Conference
15:40 – AMP’s effect Google Analytic Reports
16:59 – Jokes
17:50 – Where Google is headed
22:42 – How SEOs can prepare for Google’s changes
24:06 – Transition to one platform and its effects on reporting
26:45 – Raven’s recommended URL shortener
29:15 – Raven’s New Site Auditor Tool
33:50 – Where to get Site Auditor
34:19 – Episode Key Takeaway
36:09 – Jokes – Trampoline
Jon Henshaw – Co-Founder & CEO of Raven Products
Website: raventools.com
Facebook: facebook.com/raventools
Twitter: twitter.com/henshaw
Raven Tools Site Auditor
Mazda Drive For Good Campaign
Therapy Dogs for Vets Video | Mazda USA
AMP
Introducing the Google “SERP App” and Why You Should Care
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
The Marketing Industry can sometimes be the loneliest, loudest, and biggest party in town, all at the same time. Tyler and Kyle, modern day bearded Mad Men, dive into marketing strategy, opportunities, current events, and more with a humorous and informational take on all that is the advertising and marketing industry.
00:12 – Podcast Welcome
00:22 – Co-hosts Introduction
00:51 – Podcast and Fidelitas Introduction
01:22 – Purpose of Podcast
02:11 – What to expect in future episodes
02:55 – Jokes – Chips Ahoy!
03:45 – Motivation for launching podcast
05:25 – Teaser for Future Podcasts
05:36 – Episode 1- Jon Henshaw
06:12 – Episode 2- Brian Swichkow
07:16 – Episode 3- Jeff Cash
08:13 – Episode 4- Gene Hammett
09:16 – Podcast Outro
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes