In Episode 116 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the email marketing changes coming with the upcoming Apple IOS 15 update. In addition, they talk about the potential changes that marketing teams will adopt as email privacy increases with IOS 15’s new features. 

 

Stay tuned to hear Tyler talk with Brian Hilemon, the Senior Director of Marketing Partnerships for the San Diego Tourism Authority (SDTA). Brian and Tyler discuss how San Diego and the SDTA have adjusted their marketing strategy of San Diego’s tourism industry during the COVID-19 pandemic, and the SDTA’s strategy as the city begins to reopen. Brian also discusses the indicators that he looks for when considering marketing efficacy for the SDTA. Finally, Brian and Tyler examine how marketing should and can empower partnering organizations to help drive business growth. Brian’s key takeaway is for marketing teams always to put the customer first and make marketing decisions with that mentality. 

 

Join Tyler, Jon, and Brian for insight into how Apple is changing the world of email marketing and a lesson on how the San Diego Tourism Authority structured its marketing strategies during and after the pandemic. 

 

Timestamps

00:00 - Intro

01:18 - What’s in the News: IOS 15 Updates' Effect on Email Marketing

10:16 - Featured Guest: Brian Hilemon

12:01 - How the SDTA Navigated the Pandemic

17:51 - San Diego’s Marketing Points

19:09 - Brian’s International Marketing Strategy

23:00 - Brian’s Favorite Marketing Channels

24:01 - Key KPIs for SDTA

25:05 - Comic-Con 2021 News

26:59 - Empowering SDTA Partners from a Marketing Perspective

29:30 - Brian’s Key Takeaway

30:36 - Outro

 

Featured Guests | Brian Hilemon

LinkedIn

What's In the News 

IOS 15 Updates' Effect on Email Marketing

 

 

In Episode 115 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the unexpected resurgence of Sirius XM. Stay tuned to hear Tyler talk shop with Rand Fishkin, the CEO and founder of SparkToro, which streamlines user insights for marketers. Rand and Tyler discuss the dangers of Google’s new FLoC program, which addresses privacy problems but has little consumer benefit. The two consider the importance of Rand’s article that discusses the implications of Google searches that end with Google-authored results rather than independently created sites. Rand worries that this trend will lead to diminished content creation even though Google is making the user experience more efficient.

 

Tyler and Rand ultimately examine the importance of underrated marketing channels like podcasts and the power of influence marketing. Rand’s key takeaway is to identify what media your competitors aren't using, and then buy low, and sell high. So join Tyler, Jon, and Rand for a perceptive glimpse into the world of marketing privacy, Google's continued domination, and the future of untapped marketing channels.

 

00:00 - Introduction

00:56 - What’s in the News: Accurate Targeting Opportunities Expand for Marketers on Audio Platforms

07:19 - Featured Guest: Rand Fishkin

10:21 - Rand’s Opinion on the Google vs. Apple Privacy Battle

12:29 - What is FLoC?

19:30 - Rand’s Google Results Article

27:40 - Are Paid Ads a Necessity For Every Marketing Campaign?

32:13 - What is the Most Underrated Marketing Channel Right Now?

45:33 - How Do You Get a Site Ranked High on Google?

51:00 - Implications of the End of Facebook Insights

54:40 - Rand’s Next Moves

57:40 - Rand’s Key Takeaway

Featured Guests | Rand Fishkin

LinkedIn

SparkToro

What's In the News 

Accurate Targeting Opportunities Expand for Marketers on Audio Platforms