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Lion's Share Marketing Podcast

Discover how brands are creating marketing wins and moving the needle with their marketing strategies.
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Now displaying: 2019
Dec 23, 2019

EP 72: Sound Marketing Strategies with Bose

In Episode 72, Tyler and Jon discuss the launch of Pinterest Trends, which will offer an overview of top searches on the platform. Tyler shares that the Pinterest 100 report is another great tool for marketing leaders to leverage their content marketing strategies.

Next Tyler welcomes Crystal McKenzie, the head of Marketing and Brand Partnerships for Emerging Wearables at Bose, onto the podcast. Crystal dishes on Bose’s emerging wearables and their marketing strategy for some of Bose's lesser-known (but just as cool!) products. Crystal also addresses how marketing leaders can avoid complacency while creating campaigns and advises our listeners to surround yourself with people that elevate you.

Tyler and Jon's Words of Twisdom featured a quote by Jamie Turner via @Mayple_com this week. Join Tyler, Jon, and Crystal for more insight on how to improve your marketing strategies and launch groundbreaking products.

By the way - have you left us a review yet? If not, we'd be honored if you did!

Timestamps

00:00 - Intro
01:36 – What’s in the News | Pinterest Trends 
04:11 – Featured Guest Crystal McKenzie
05:08 – Crystal's Role at Bose
06:07 – Bose's Marketing Strategy for Emerging Wearables
08:00 – Feedback from Launching Products
09:08 – Launch Strategy for Bose Frames
12:36 – Bose's Key Marketing Channels
15:58 – Consumer Education and Creating New Categories 
16:58 – Direct to Consumer vs Third Party Retailers
18:14 – Strategy for In-Store Customer Education 
21:34 – Long Term Effect on Brand Perception
23:28 – Customer Longevity 
25:19 – Bose AR 
27:55 – Future of Emerging Wearables
29:31 – Evolving Marketing Strategies for Bose 
30:49 – Co-marketing Opportunities 
33:03 – Focus Groups
35:07 – What’s Next for Bose 
35:57 - Key Takeaway
38:25 - Words of Twisdom 
40:31 - Outro

Featured Guest | Crystal McKenzie

LinkedIn

Bose

What's In the News 

Pinterest Trends: Top US Views

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Dec 13, 2019

EP 71: Turning Over a New Leaf in CBD Marketing

In Episode 71, Tyler and Jon share that Canva has video editing capabilities in the works for 2020. This tool will be useful for digital marketers already using Canva for light design work. Tyler emphasizes that more brands and agencies are seeking to create content more frequently and Canva will be a great tool for designers to accommodate that demand in a cost- and time-efficient manner.

Next, Tyler welcomes our friend and client, Eric Raszewski, Head of Sales at Nutralife Wellness,to the show. Eric shares how he ended up joining the CBD industry on a whim before going on to become an established thought leader in the industry. He elaborates on the key components it takes for Nutralife Wellness to maintain an advantage as both a B2B and D2C brand.

Eric gives insight on the vast differences in marketing CBD and a dishes on the biggest mistakes marketers are making in the industry. Overall, Eric encourages focusing on creating a solid product while building brand loyalty.

Tyler and Jon's Words of Twisdom, featured @ELONMUSK this week. Join Tyler, Jon, and Eric for more insight on how to improve your marketing and sales strategy and grow your brand.

By the way - have you left us a review yet? If not, we'd be honored if you did!

Timestamps

00:00 - Intro
00:58 - What's in the News | Canva Launching Video Editing Capabilities
05:50 - Featured Guest | Eric Raszewski
06:43 - How Eric Joined the CBD Industry
08:05 - Various Nuances in Marketing CBD
09:16 - Cannabis and CBD Market Confusion
14:18 - Nutralife's B2B Vetting Process
17:17 - Challenges Marketers Face in the CBD Industry
18:15 - FDA Warning Against False Claims by CBD Brands
18:50 - Nutralife's Marketing Strategies
19:41 - Eric's Take on LinkedIn
20:30 - Nutralife's D2C Marketing
22:55 - Integrating Sales and Marketing Strategy
24:39 - Assessing Brand Challenges
26:41 - Building Brand Loyalty for Consumers
29:29 - Biggest CBD Marketing Mistakes
32:30 - A Bonus CBD Joke!
33:29 - Eric's Key Takeaway
35:47 - Words of Twisdom
40:03 - Outro 

Featured Guest | Eric Raszewski

LinkedIn

Nutralife Wellness

Nutralife Labs

What's In the News 

Canva To Launch Video Editing in 2020

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Dec 4, 2019

EP 70: Organic Social Media Success with Pura Vida Founder Griffin Thall

In Episode 70, Tyler and Jon share that brands on Twitter will be able to hide replies to tweets. The beta testing has shown that this adjustment has helped brands eliminate tweets from trolls while controlling the motive and narrative of tweets. Tyler adds that this option will also help brands that lack in the area of customer service or under deliver for their customers. Overall, this tool is a major plus for brands that are already active on Twitter.

Next, Tyler welcomes Griffin Thall, Co-Owner and Founder of Pura Vida, to the show. Griffin shares his 10 year process in building Pura Vida into a successful brand. With a background in marketing, Griffin shares key strategies and ways to develop brand loyalty. He also dishes on Pura Vida's social media strategy.

Griffin encourages listeners to focus on the quality of their content and photography. This strategy has brought Pura Vida tremendous success and has been aided through influencer collaborations and running Instagram ads with content creators. 

Tyler and Jon's newest segment, Words of Twisdom, featured @REBECCARADICE this week.

Join Tyler, Jon, and Griffin for more insight on how to improve your social media presence, marketing strategy and grow your brand.

By the way - have you left us a review yet? If not, we'd be honored if you did!

Timestamps

00:00 - Intro
01:03 - What's in the News | Brands Hiding Replies on Twitter
06:52 - Featured Guest | Griffin Thall
07:17 - Pura Vida's Origin Story
07:43 - Building a Brand
08:23 - Strengthening Weak Spots Outside of an Area of Expertise
09:00 - Keys to Success
10:13 - Implementing an Effective Cause Marketing Strategy
11:50 - Most Effective Channel for Pura Vida 
12:41 - Selling Through Amazon 
13:00 - Migrating Customers from Amazon to Pura Vida Website
13:48 - Pura Vida's Public Relations Strategy
14:42 - Connecting Social Media to Sales
15:07 - Growing an Organic Social Media Following
16:13 - Successful Social Media Promotions
17:11 - Pura Vida's Influencer Marketer Strategy
18:24 - Paid Ads on Instagram
18:49 - Pura Vida's Biggest Marketing Challenge
19:58 - Creating Quality Content
22:13 - Key Takeaway
23:11 - Words of Twisdom 
26:00 - Outro 

Featured Guest | Griffin Thall

LinkedIn

Pura Vida Bracelets

What's In the News 

Brands on Twitter Can Now Hide Replies

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Nov 26, 2019

EP 69: Sweet Ecommerce Marketing Tips w/ Hershey’s Brad Santanna

In Episode 69, Tyler and Jon discuss a report from Snapchat that examines Gen Z's plans to shop big for Black Friday and Cyber Monday. Tyler and Jon also share last minute marketing strategies for the holidays. They mention that Adobe predicts this year's online spending will surpass last year's. Tyler emphasizes that now is the time for marketing leaders to integrate their marketing campaigns across all of their digital channels.

Next, Tyler welcomes Brad Santanna, Head of Ecommerce Sales at Hershey to the show. Brad dishes on Hershey's key strategies for ecommerce, ways to leverage impulsive sales online and partnering with third party sellers. Brad also shares his tastiest insight and gives out his favorite S'mores recipe!

Brad admits that change is difficult, especially keeping up with consumers and ever-evolving trends. Brad encourages listeners to take a fact-based approach, study digital commerce, and stick to the basics when following through on short and long term plans. Don't turn the boat a 180 degrees all at once. Share the metrics, acknowledge the shortcomings, and celebrate the success!

Tyler and Jon's newest segment, Words of Twisdom, featured @PPCADEDITOR this week.

Join Tyler, Jon, and Brad for more insight on how to improve your marketing strategy and grow your brand. By the way - have you left us a review yet? If not, we'd be honored if you did!

Timestamps

00:00 - Intro
01:03 - What's in the News | Gen Z Shopping Big During the Holidays
08:09 - Featured Guest | Brad Santanna
10:02 - Hershey's Ecommerce Strategy
12:58 - Hershey's SEO Strategy
15:14 - Key Channels for Ecommerce
17:59 - Impluse Purchases in Ecommerce
20:44 - Working with Third Party Sellers
21:59 - What KPIs is Hershey Watching?
23:37 - Hershey's Ecommerce Team Structure
24:36 - Hershey's Attribution Model
25:50 - Areas of Improvement for Agencies
29:31 - Software and Third Party Tool Recommendations
34:38 - Key Takeaway
36:45 - Brad's Favorite S'mores Recipe
37:58 - Words of Twisdom
39:09 - Outro

Featured Guest | Brad Santanna

LinkedIn

Hershey's

What's In the News 

Gen Z Shopping Big During the Holidays

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Nov 15, 2019

EP 68: Sound Marketing Advice from iHeart Media’s Dan Pecoraro

In Episode 68, Tyler and Jon discuss Instagram's move to hide likes on their platform. This could reinvent the standard of social media principles and decrease underlying connotations when it comes to mental health issues. Tyler brings up a solid point; marketers are going to have get a little more creative getting systems in place to hold influencers accountable on metrics now that the information is hidden. 

Then Tyler welcomes Dan Pecoraro, iHeart's Media Director of Client Partnerships to the show. Dan shares some audio and radio strategies along with his background creating win-win partnerships in radio, digital, mobile, social, live events and on-demand entertainment. 

Dan reiterates that radio is still the backbone for local and national campaigns and discusses ways to integrate campaigns with branded content. Collectively, Dan emphasizes staying creative for the correct audience regardless of the platform. Set a target and focus! 

Tyler and Jon's newest segment, Words of Twisdom, featured @Hzynczak this week.

Join Tyler, Jon, and Dan for more insight on how to improve your marketing strategy and grow your brand.

By the way - have you left us a review yet? If not, we'd be honored if you did!

Timestamps

00:00 - Intro
01:08 - What's in the News | Instragram Hides Likes
03:57 - Featured Guest | Dan Pecoraro
04:36 - Dan's Role at iHeart Media
08:09 - iHeart Media's Investment in Podcasting 
09:39 - The Future of Audio Advertising
11:20 - Integrating Digital and Radio Campaigns
12:43 - Examples of Successful Radio Campaigns
15:26 - Integrating Brand Content into Audio Media 
16:51 - How to Track Your ROI on Audio Campaigns
18:48 - Bridging Campaigns to Sales 
20:28 - Marketers Monetizing Podcast Channels
22:12 - Celebrity Presence on Podcasts vs. Ad Campaigns
22:51 - Media Buying Mistakes that Marketing Leaders Make
24:47 - How to Negotiate Media Buys
26:31 - Buying Media Inside the Political Window
30:24 - Crisis Management and the Las Vegas Tragedy
31:08 - Key Takeaway
33:50 - Words of Twisdom
35:42 - Outro

Featured Guest | Dan Pecoraro

LinkedIn

iHeart Radio

What's In the News 

Instagram Hiding Likes

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Nov 14, 2019

EP 67: Swinging for Marketing Success with Callaway’s David Neville

In Episode 67, Tyler and Jon discuss Google’s expansion of shopping ads into YouTube. This is a great way for marketers to take advantage of product listing ads in an expanded format, with an opportunity to test YouTube placements for Black Friday and Cyber Monday.

Then, Tyler welcomes Dave Neville, Callaway's Senior Director of Brand Management, into the studio.

Dave gives us a look inside Callaway Golf's marketing operations. He goes on to discuss Callway’s procedures for leveraging its sponsored athletes, cultivating a culture of engagement among the younger generations, and growing the game of golf. Dave also touches on the success of The Links at Petco Park and leveraging podcasts to create a community around your brand. Finally, Dave shares his biggest takeaway for marketing leaders. 

Tyler and Jon then go on to everyone’s new favorite segment: Words of Twisdom! Every week they will highlight one lucky twitter user and their wise tweet. This week’s wise user is actually a former guest, @PatrickLencioni! 

Join Tyler, Jon, and Dave for more insight on how to improve your marketing strategy and grow your brand!

By the way- have you left us a review yet? If not, we'd be honored if you did!

Timestamps

0:00 Intro
1:05 What’s in the News | Google Expands Shopping Ads 
3:15 Featured Guest | Dave Neville
4:21 Callaway’s Product Launch Strategy
5:29 Leveraging Professional Partnerships with Athletes
6:41 Consistency with New Product Releases
8:12 How to Cultivate Engagement with a Younger Audience
10:21 Finding the Right Partner for Joint Marketing Efforts 
12:21 Growing the Game of Golf
17:16 The Links at Petco Park
20:16 How to Measure ROI on Marketing Campaigns
21:43 Callaway's Partnership with Topgolf
24:21 Callaway’s Engagement Model
27:42 Taking Advantage Of Podcasts
30:41 Callaway’s Commitment Towards Innovation
32:15 Biggest Marketing Challenge for Callaway
34:00 What’s on the Horizon for Callaway
37:30 Key Takeaway
39:44 Words Of Twisdom 
41:15 Outro

Featured Guest | David Neville

LinkedIn

Callaway Golf

What's In the News 

Google Shopping Ads| YouTube Inventory

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Nov 4, 2019

EP 66: Reinventing Live Events with Premier Productions’ Shane Quick

In Episode 66, Tyler and Jon discuss Twitter’s new decision to restrict any political ads on their platform. This also extends to political issues as well which makes Tyler raise the question: Where will Twitter draw the line between what is and isn’t political? Marketers could see a trickle down effect into the cost of other platforms during the political window, but it's likely to be marginal at best.

Then, Tyler welcomes Shane Quick, a Partner at Round Table Management & Premier Productions, onto the show.

Shane gives us an inside look inside a 2 million ticket live event company, Premier Productions. He goes on to discuss Premier’s procedures for evolving its marketing strategy, improving its customer experience and leveraging dynamic ticket pricing. Shane also touches on SMS marketing, the impact of social media on the live event industry, and working with John Crist, one of the fastest growing comedians in the world. Finally, Shane shares his biggest takeaway for marketers looking to grow professionally and personally. 

Tyler and Jon then go on to everyone’s new favorite segment: Words of Twisdom! Every week the guys are highlighting a Twitter user that had something especially profound to share. This week’s source of Twisdom user is @Blairbeckwith! 

Join Tyler, Jon, and Shane for more insight on how to improve your marketing strategy and grow your brand. 

By the way- have you left us a review yet? If not, we'd be honored if you did!

Timestamps

0:00 Intro
1:02 What’s in the News | Twitter Bans Political Ads 
7:04 Featured Guest | Shane Quick
7:55 Premier Productions
10:34 How Premier Productions' Marketing Strategy has Evolved 
13:11 Improving the Customer Experience 
17:17 Dynamic Ticket Pricing 
20:41 Leveraging AI for Dynamic Ticketing 
22:14 Impact of Spotify And YouTube On The Live Event Industry 
29:41 How to Leverage SMS Marketing 
33:45 The Dynamic Between Artists And Promoters
38:45 Managing And Building John Crist’s Brand 
46:46 Continued Innovation at Premier
51:43 How to Think Outside the Box
58:37 What’s on The Horizon for Shane Quick
1:02:30 Key Takeaway 
1:04:30 Artists To Look Out For In 2020
1:06:20 @Blairbeckwith | Words of Twisdom 
1:08:08 Outro

Featured Guest | Shane Quick

LinkedIn

Premier Productions

What's In the News 

Twitter | No Longer Accepts Political Ads

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Oct 25, 2019

EP 65: How Marketing Tips with Seirus Innovation's Danica Carey

In Episode 65, Tyler and Jon discuss Google's new Ads feature, which allows you to see important shopping cart metrics from your shopping campaigns. You will be able to see what your margins with cost of goods sold and other key metrics built right into your dashboard.

Then, Tyler welcomes Seirus' Director of Marketing Operations, Danica Carey, into the studio.

Danica shares how Seirus started out of a garage in San Diego and grew into a prominent winter clothing brand. She goes on to discuss Seirus' procedures to measure social campaigns and how they are able to constantly bring new products into the market successfully. Danica also touches on Seirus’ email segmentation strategy, tips for amazing content creation, and how to improve your marketing strategy. Finally, Danica shares her biggest takeaway for marketers looking to grow.

Tyler and Jon also debut their a new segment on the podcast: Words of Twisdom! Every week they will highlight a particular wise tweet (Shoutout to @CaseyA for the first tweet to be featured!).

Join Tyler, Jon, and Danica for more insight on how to improve your marketing strategy and grow your brand.

Timestamps

0:00 Intro
1:04 What’s in the News | Google Ad Campaign Metrics
4:47 Featured Guest | Danica Carey
6:30 What is Seirus?
8:41 Most Important Marketing Channels
10:14 How To Track Your ROI On Social Campaigns
11:40 Planning Marketing Content for Seasonal Brands
14:27 Bringing New Products to the Market
16:58 Targeting Your Message For Different Sets of Customers
20:26 Seirus’ Email Segmentation Strategy
22:45 Tips For Great Content Creation
24:20 How To Improve Your Marketing Strategy
29:16 Key Takeaway
30:35 New Feature! | Words of Twisdom
32:50 Outro

Featured Guest | Danica Carey

LinkedIn

Seirus Innovation

What's In the News 

Google Shopping Ads | New Cart Metrics

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes

 

Oct 16, 2019

EP 64: Marketing Your Corporate Culture with Office1's Bailey Rogers

In Episode 64, Tyler and Jon discuss YouTube’s new upfront offering, which allows advertisers to reserve ad placement up to 4 months out. Advertisers can now reserve their ad placements around key events like Black Friday or primary elections without upfront payment. Then, Tyler welcomes Bailey Rogers, the Director of Marketing at Office1, into the studio.

Bailey’s career began in finance for Office1 dealing with accounting, financial analytics, and acquisitions. He then identified an opportunity for growth through a new marketing strategy. He presented the idea to Office1's leadership, which led his appointment as the Director of Marketing. 

Bailey gives us an inside scoop on Office1 and how they transformed office technology for businesses across the globe. He also touches on Office1’s unique brand positioning, developing a culture of synergy between each department, and ways to find the perfect marketing agency for your brand. Finally, Bailey shares his biggest takeaway for marketers looking to grow.

Join Tyler, Jon, and Bailey for more insight on how to build and grow your brand.

By the way- have you left us a review yet? If not, we'd be honored if you did!

Timestamps

0:00 Intro
1:04 What’s in the News | YouTube Selling Upfront Ad Placements
4:47 Featured Guest | Bailey Rogers, Director of Marketing at Office1
5:13 What is Office1?
5:45 Bailey’s Marketing Background
7:18 Office1’s Unique Brand Positioning
11:22 Implementing Brand Strategy at the Employee Level
14:08 Identifying Growth Opportunities 
17:08 Office1’s Digital Marketing Strategy
20:36 Coordinating Your Sales and Marketing Teams 
22:53 Leveraging Sales Data in Your Marketing Strategy 
24:43 Finding The Perfect Marketing Agency 
28:00 Key Takeaway 
29:48 Outro

Featured Guest | Bailey Rogers

LinkedIn

Office1

Dark Web Scan

What's In the News 

YouTube Ads | Ad Buying Tool

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Oct 10, 2019

EP 63: Shooting for a Great Customer Experience with STI’s Tony Pignato

In Episode 63, Tyler and Jon discuss Facebook’s new story advertising feature. Users can now message their favorite brands directly through Facebook, Instagram, and Facebook Messenger. Tyler and Jon warn brands to not leave leads and sales on the table and to use story ads to develop a relationship with potential customers.

Then, Tyler welcomes Tony Pignato, the Chief Marketing Director at STI, into the studio.

Tony’s career began in the military where he served 20 years in the army. He then decided to work in the firearms industry with the largest online gun retailer in the world, BudsGunShop.com. He fell in love with the marketing aspect of the business and built their marketing infrastructure while earning his bachelor’s degree. His experience and love for what he does led him to work with STI International, the maker of the world's best shooting handgun.

Tony gives us an inside scoop on STI and how they rebranded from being a niche product in the sport of competitive shooting to a product for anyone interested in purchasing a high-quality handgun. He also touches on the 2011 experience, leveraging events to drive sales, and different ways to communicate with your audience in a heavily regulated industry. Finally, Tony shares his biggest takeaway for marketers looking to share their story.

Join Tyler, Jon, and Tony for more insight on how to build your brand and how to develop an outstanding customer experience.

By the way- have you left us a review yet? If not, we'd be honored if you did!

Timestamps

0:00 Intro
1:21 What’s in the News | Facebook Story Ads
5:18 Featured Guest | Tony Pignato
5:43 What is STI?
9:06 Tony’s Military and Marketing Background
16:50 Rebranding STI
22:00 Developing A Unique Customer Experience
31:10 Leveraging Events & Retail Partners To Drive Sales
35:35 Advertising with Significant Digital Marketing Restrictions
50:26 Most Effective Marketing Channel
53:05 Key Takeaway
55:18 Outro

 

Featured Guest | Tony Pignato

LinkedIn

What's In the News 

Facebook Story Ads | Start Conversations in Messenger

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Sep 27, 2019

EP 62: Rejected Facebook Ads and the Future of Digital Advertising with Chuck Rossi

In Episode 62, Tyler and Jon discuss TikTok. With over 500 million users, this is an untapped marketing platform for brands that are trying to reach a young audience. Tyler and Jon also dive into what the future looks like for TikTok. 

Then, Tyler welcomes Chuck Rossi, the Former Facebook Director of Engineering, onto the podcast.

Chuck’s career began in the silicon valley working with IBM as a software engineer. His experience ranges over 30 years in the silicon valley at various startups that grew to become successful companies, including Google and Facebook. He worked at Facebook for 11 years and saw the company grow from 300 to over 40,000 employees. 

Chuck gives us a inside scoop on what Facebook’s culture was like during its rapid growth and how it compared to Google’s during the search giant's own rapid ascension. He then goes on to cover how powerful Facebook groups can be for your brand and how to get more reach with your organic (non-paid) content. Chuck also reflects on his experience working for the US Digital Service on the national background check system.

Finally, Chuck shares his biggest takeaway for marketers on Facebook, which is to stay in the fight. 

Join Tyler, Jon, and Chuck for more insight on how to build your brand and marketing strategy in 2020 and beyond.

By the way- have you left us a review yet? If not, we'd be honored if you did!

Timestamps

0:00 Intro
1:40 What’s in the News | Tik Tok
6:30 Featured Guest | Chuck Rossi
12:00 Facebook’s Culture
15:21 Differences Between Facebook And Google
19:39 The Gray Area Surrounding Facebook Ad’s Policies
27:15 What To Do If Your Ad Campaign is Disapproved
28:34 The Importance Of Facebook Groups
33:43 Most Effective Facebook and Instagram Ad Strategies
39:57 How To Get More Reach On Your Organic Content 
43:10 Working At The United States Digital Service
50:45 2020 Digital Trends For Marketers
54:57 How To Adapt To New Technology 
56:14 Key Takeaway
57:20 Outro

Featured Guest | Chuck Rossi

LinkedIn

What's In the News 

Tik Tok - Brands Flock over to Video Platform

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Sep 20, 2019

EP 61: Streaming War Stories and More with VET TV’s Donny O’Malley

In Episode 61, Tyler and Jon discuss Google's integration of the key moments feature that will allow you to start watching a video at given moments when useful content starts and will "skip right to the good stuff" for you. Tyler also predicts that the same functionality will work for podcasts in the near future.

Then, Tyler welcomes Donny O’Malley, the CEO and Founder of VET TV, into the studio.

Donny’s career began in the military, where his time was cut short due to being placed on medical retirement. He used this opportunity to follow his passion for writing and began working on a book in order to build an audience. His passion to give back to the veteran community led to the creation of a nonprofit called Irreverent Warriors, which later transformed into VET TV.

Donny covers the process of growing his audience from nothing to 40,000 paid monthly subscribers by putting out content that resonates with his target audience. He goes on to share what it takes to create amazing content and how to effectively compete for attention against streaming giants like Netflix and Hulu.

After providing an incredible amount of value throughout the interview, Donny shares his biggest takeaway on content creation.

Join Tyler, Jon, and Donny for more insight on how to build a brand and a loyal following through email and content marketing.

By the way- have you left us a review yet? If not, we'd be honored if you did!

Timestamps

0:00 - Intro
1:04 - What’s in the News | Key Moments for Google Videos
5:18 - Featured Guest | Donny O’Malley
6:12 - How did VET TV get started?
10:22 - Growing Your Audience From 0 to 40,000 Subscribers
15:52 - Vice Documentary
17:16 - Effective Marketing Tools
22:00 - How to Fight for Your Audience's Attention
26:05 - Binge Dumping Episodes vs Scheduled Release Episodes
29:27 - How to Make Great Content
34:50 - How to Create a Community Within Your Audience
40:34 - Key Takeaway
42:16 - Outro 

Featured Guest | Donny O'Malley

LinkedIn

What's In the News 

Google - Key Moments for Videos in Search

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Sep 12, 2019

EP 60: Affiliate Marketing and More with Kiss My Keto’s Kate Geller

In Episode 60, Tyler and Jon discuss how Target's new loyalty program, Circle, and why this is an excellent example of a big corporation investing in data to improve the customer experience (and their bottom line).

Then, Tyler welcomes Kate Geller, the Director of Affiliate Marketing At Kiss My Keto. Kate has 7 years of experience in digital content strategy and marketing. She also has a passion for curating excellent content.

Kate explains why affiliate marketing is an effective marketing strategy and is an important tool for marketers. She goes on to share her strategy for becoming an excellent affiliate marketer, her favorite affiliate platforms, and how to distinguish between good and bad affiliates.

After dishing on all things affiliate marketing, Kate shares her biggest takeaway for successful affiliate marketing strategies.

Join Tyler, Jon, and Kate for more insight on how to use affiliate marketing effectively for your business

By the way- have you left us a review yet? If not, we'd be honored if you did!

Timestamps

0:00 - Intro
1:18 - What’s in the News | Target Circle Club
7:14 - Featured Guest | Kate Geller
7:33 - What is Kiss My Keto?
9:25 - Best Marketing Channels
12:33 - How to be a Great Affiliate Marketer
13:30 - Best Affiliate Platforms
15:51 - How to Differentiate Between Real and Fake Influencers
17:34 - Automation Tools
22:49 - Key Takeaway
24:10 - Outro

Featured Guest | Kate Geller

LinkedIn

Instagram

What's In the News 

Target's New Loyalty Program

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Sep 7, 2019

EP 59: Email and Content Marketing Tips for Marketing Leaders with Jill Fanslau

In Episode 59, Tyler and Jon discuss how shady companies are exploiting Amazon's product reviews to produce fraudulent reviews and the implications this has for consumer trust on the e-commerce behemoth.

Then, Tyler welcomes Jill Fanslau, the Content Marketing Manager for Aweber.

Jill's career has been filled with marketing and journalism experience for top national brands. With over a decade's worth of experience, she's written and edited articles for National Geographic, Men's Health, Women's Health, and The Huffington Post. 

Jill explains why email marketing is still effective and is arguably the best way to interact with your customers. She goes on to share in great detail her 5-email strategy, the most important marketing KPI's to look out for, and debunks email marketing's biggest myths. 

After providing an incredible amount of value throughout the interview, Jill shares her biggest takeaway for successful marketing strategies. 

Join Tyler, Jon, and Jill for more insight on how to build a brand and a loyal following through email and content marketing. 

By the way- have you left us a review yet? If not, we'd be honored if you did! 

Timestamps

0:00 - Intro
0:53 - What’s in the News | Amazon Review Fraud 
9:00 - Featured Guest | Jill Fanslau
11:15 - Creating content at National Geographic 
12:55 - How to create effective content
15:00 - Repurposing Content 
16:40 - What is Aweber?
18:56 - Why is Email Marketing Still Effective?
22:05 - 3 Things Every Marketer Needs to Know
29:34 - 5 Email Strategy
37:30 - Copy writing tips
41:11 - Biggest Marketing Myths 
44:21 - Marketing KPIs 
51:24 - Keys to Success
54:16 - Key Takeaway
55:12 - Outro

Featured Guest | Jill Fanslau

LinkedIn

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Aug 28, 2019

EP 58: Timely Marketing Insights with Barry Cohen

In episode 58, Tyler is joined by Jon Merlin to discuss Facebook's rollout of a tool to clear any third party data associated with Facebook accounts and what exactly happens to that data after you clear it.
 
Then, Tyler welcomes Barry Cohenthe Founder of Luminox watches and other popular watch brands, onto the podcast.
 
Barry's career began in costume jewelry and expanded to include other accessories, such as sunglasses, umbrellas and the fresh-on-the-market category of fashion watches. He knew if he wanted to be successful, he needed to build his own brand and decided the best way to do that was by using unique technology in his products that no one else was using.
 
Barry shares how he figures out what market segments want, how to provide that product to them and how to focus in on the messaging for those segments. He also shares how he came up with his two newest watch brands.
 
After discussing selling on Amazon and his biggest marketing challenges, Barry shares his key takeaway of the importance of a product's brand and reputation. 
 
Join Tyler, Jon and Barry for more insights on how to build a brand and a loyal following, and which watch brands to keep an eye out for!
 
Timestamps
 
00:00 - Intro
00:50 - What's in the News | Facebook Clear Your Third Party Data Tool
06:10 - Featured Guest | Barry Cohen
08:48 - Tapping into Market Segments
11:25 - Refining Messaging
12:43 - Barry's New Brands | Watches for CBD and Women's Rights
20:31 - Building Brand Loyalty
22:01 - Most Effective Marketing Channels
23:48 - Selling on Amazon
25:21 - Biggest Marketing Challenges
27:23 - Creating a Unique Customer Experience
28:50 - Key Takeaway
33:33 - Outro
 

Featured Guest | Barry Cohen

LinkedIn

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Jun 8, 2019

EP 57: Podcasting, Content Marketing & More | Pat Flynn

To kick off Episode 57 of the Lion’s Share Marketing Podcast, Tyler and Jon Merlin discuss Nextdoor as an interesting tool for marketers. They dive into the benefits of the platform, namely the advantages that it has in marketing to local audiences and attracting real, authentic interactions with customers.

Then, Tyler is joined by Pat Flynn, a successful entrepreneur, best-selling author, and host of The AskPat and Smart Passive Income Podcasts.

After getting laid off from his job in architecture, Pat decided to become an entrepreneur, and created his brand with an emphasis on authenticity. He wanted to show other people the process of starting a business and building a following, giving his audience valuable advice and answering their questions. He attributes much of his success to those who surrounded him throughout the process and the relationships he built with his community and fans.

Pat continues to share his insights on the best tools, platforms, and strategies that marketing leaders can employ in building their brands and businesses. He shares how he uses email as a relationship building tool, asking questions to his audience and segmenting email lists based on the answers to those questions. Additionally, he introduces the concept of “moments of activation” to describe how finding the lyrics that best resonate with people’s problems can build brand trust and loyalty.

Finally, after discussing marketing mistakes and potential future opportunities, Pat shares his key takeaway, telling listeners to build communities that will allow their businesses and brands to thrive.

Join Tyler, Jon, and Pat for the latest on podcasting and content marketing, plus learn how you can build strong relationships between your audience and your brand.

By the way- have you left us a review yet? If not, we'd be honored if you did!

Timestamps

00:00 - Intro
01:03 - What's in the News | Nextdoor 
07:50 - Featured Guest | Pat Flynn
08:42 - Smart Passive Income Background
17:37 - Authenticity and Growing a Personal Brand
23:53 - Investments to Drive Traffic
36:07 - Future of Podcasting
40:54 - Pat’s Book | Superfans
45:40 - Email Marketing Strategies
51:52 - Biggest Marketing Mistake
56:03 - Creating and Promoting Great Content
57:34 - Opportunities for Marketing Leaders
60:32 - Key Takeaway
61:22 - Outro

Featured Guest | Pat Flynn

Twitter

Pat's Book | Superfans

In the News 

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
May 6, 2019

EP 56: Major Facebook Changes + Disrupting the Healthcare Market

In Episode 56, Tyler is joined by Jon Merlin in the studio and the pair break down the recent developments from Facebook's F8 Conference. Several key announcements were made, including Instagram's in-app checkout feature expanding to content creators (read: influencers) and the integration of Whatsapp with Facebook Messenger. The pair also review Facebook's visual refresh- we've certainly come a long way from "The Facebook." 

Then, Tyler is joined by Katelyn Watson, the Vice President of Marketing at NURX, a game-changing home healthcare service. Katelyn starts off by giving insight into NURX's business model and her transition into the VP of Marketing role just six months ago. Since then, she has shepherded NURX through a rebrand and continued growth and goes on to share some of her lessons from the rebranding process. 

Katelyn also dishes on her most valuable marketing asset and the challenges of digital marketing due to mandatory HIPAA compliance for brands like NURX. Join Tyler, Jon, and Katelyn for the latest on all things Facebook and the process behind disrupting an established market like healthcare. 

Timestamps

00:00 - Intro
00:51 - What's in the News
11:11 - Featured Guest | Katelyn Watson
12:25 - NURX
15:33 - Rebranding 
19:27 - Choosing the Right Agency Partner for the Rebranding Process
22:55 - Katelyn's Transition into VP of Marketing
33:01 - Balancing a Marketing Strategy
35:30 - HIPAA Limitations for Marketers
38:54 - Healthcare Email Marketing
41:30 - Most Valuable Marketing Asset
44:08 - Biggest Marketing Challenge
46:14 - Key Takeaway
48:39 - Outro

Featured Guest | Katelyn Watson

LinkedIn

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Apr 28, 2019

EP 55: Brewing Up a Great Marketing Strategy with Sudden Coffee

In episode 55 of the Lion’s Share Marketing Podcast, Tyler sits down with Josh Zloof, the CEO and Co-Founder of Sudden Coffee, to discuss building a startup. The pair cover lessons marketers can use to understand their customers, marketing efficiently, and turning initial growth into long-term success.

Before the interview, Tyler sits down with another one of Fidelitas’ PR interns, Maria, to discuss “Peelgate”, Samsung’s latest controversy around their new foldable smartphones. Tyler and Maria talk about the costs in quality control when racing to be first to market, discussing Samsung’s pitfalls, differences their competitors take in product development, and applicable PR lessons for our listeners at home. 

Tyler also speaks with Josh about co-founding Sudden Coffee, an innovative company providing high-quality specialty coffee in a convenient instant form. Josh opens up about Sudden Coffee’s rebranding, including re-identifying their target customer and choosing the right brand-development partner. Tyler and Josh later dive into the importance of balancing data and storytelling when creating effective marketing campaigns.

Finally, Josh gives his key takeaway: to look outside your company for solutions and not focus solely on engineering solutions in-house. He emphasizes the value, especially with startups, in looking outward to source ideas and information for new and creative solutions.

Timestamps 
 
00:00 - Intro
00:00 - What's In the News
06:59 - Featured Guest | Josh Zloof 
07:28 - Startup of Sudden Coffee 
08:14 - Building the Brand 
11:01 - Marketing Channels that Work
13:10 - The Rebrand Process
18:26 - Efficient Marketing Tips 
21:44 - Balancing Data and Brand 
23:00 - Biggest Marketing Challenges 
24:51 - A Different Approach 
27:40 - Key Takeaway 
30:42 - Outro
 

Featured Guest | Josh Zloof

 
In the News 

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
 
Apr 21, 2019

EP 54: Sustained Marketing Success with WD-40's Garry Ridge

In Episode 54, Tyler is joined by WD-40s Garry Ridge, and the pair of CEOs geek out on all things branding, marketing, and leadership. Garry provides enlightening insights around leveraging a brand's culture for sustained marketing success. 

Tyler and Garry go on to discuss the changing retail landscape, customer education, and the biggest skill set marketing leaders seem to lack today. Garry also touches on WD-40's international marketing insights and how marketing leaders can drive employee engagement. 

Before the interview, Tyler and Jen discuss Google's addition of short URLs for Google My Business listings and the ensuing land grab as marketing leaders race to secure their preferred URLs, such as g.page/fidelitas. 

Join Tyler, Jen, and Garry in episode 54's deep dive into sustained marketing and branding success. 

Timestamps

00:00 - Intro 
01:40 - What’s in the News 
06:15 - Featured Guest | Garry Ridge 
07:25 - Marketing Tips for Employee Engagement 
08:22 - Senior Culture 
10:40 - Product Innovation 
12:45 - International Marketing Strategy 
14:35 - Global Customer Research 
18:19 - WD-40 Brand 
20:00 - Agency Relationships 
21:00 - What’s Working for WD-40 
22:19 - Educating Customers of WD-40 Uses 
24:35 - Skill sets Marketing Leaders are Lacking 
26:32 - Tips for Media Interviews 
29:33 - How to Maintain Brand Success 
31:15 - Garry's Key Takeaway 
32:05 - Outro

Featured Guest | Garry Ridge

LinkedIn
 
In the News 

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Apr 13, 2019

EP 53: Amazon vs Everybody with Samsonite’s Charlie Cole

In episode 53 of the Lion’s Share Marketing Podcast, Charlie Cole, Global Chief eCommerce Officer of Samsonite and Chief Digital Officer at Tumi, returns to talk with Tyler about eCommerce, Amazon, and the challenges of eCommerce.

If you missed Charlie’s first appearance on the podcast, go back and check out Episode 14. 

Before the interview, Tyler is joined by one of Fidelitas' PR Interns, “Intern Tyler"- his parents have great taste! The pair of Tylers discuss intern Tyler’s experience at Fidelitas, what he’s learned, and where his next steps will lead. Then, the pair discuss Pinterest, its recent move to go public, its path to profitability, and what that means for marketers.

Later in the podcast, Tyler and Charlie dive into recent developments in the eCommerce space and how brands are maneuvering them. After an in-depth discussion about the impact of Amazon on merchants, Tyler and Charlie discuss Instagram’s movement into direct eCommerce and how it will affect both brands and the user experience. Charlie then gives some insight into how to leverage AI for better sales and customer retention.

Finally, Charlie gives his key takeaway, reminding listeners that data is not a strategy. As useful as data can be, it is only as valuable as the actions the data helps you reach.

Join Tyler, Intern Tyler, and Charlie Cole in this dynamic conversation around digital marketing and eCommerce strategy.

Timestamps

00:00 - Intro
01:28 – Intern Tyler
02:30 – What’s in the News
10:58 – Featured Guest | Charlie Cole
11:42 – Changes to the Marketing Landscape
12:05 – Amazon
26:00 – Instagram's Product Checkout Functionality 
31:59 – Leveraging AI
34:27 – Charlie's eCommerce Hot Take
38:28 - Key Takeaway
40:15 – Outro

Featured Guest | Charlie Cole

LinkedIn
 
In the News 
 

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Apr 5, 2019

EP 52: Flipping the Script with Oren Klaff

Another popular guest returns to the Lion's Share Marketing Podcast in Episode 52 as Oren Klaff, Author of Pitch Anything, returns to the studio at Fidelitas Headquarters for a one-on-one conversation with Tyler about pitching, framing, and flipping the script. 

If you missed Oren's first appearance on the podcast, we strongly recommend listening to it first here.

Tyler and Oren take a deep dive into advanced pitch tactics that will serve marketing leaders well, plus Oren dishes on his upcoming book, Flip the Script. Oren also discusses his strategy for analyzing the marketing angle of investment deals at his firm, Intersection Capital. 

Before the interview, Moises fills in for Jen and talks with Tyler about the future of advertising and voice. Google has already begun testing the implementation of local ads on the Google Home device. Tyler and Moises discuss future opportunities for advertisers with a focus on maintaining the user experience (chalk that one up to a skeptical "we'll see", for those of you scoring at home). 

By the way- have you left us a review yet? If not, we'd be honored if you did!

Timestamps

00:00 - Intro
01:38 - What's in the News | Ads for Google Home and Amazon Echo
06:57 - Featured Guest | Oren Klaff
07:33 - Winter Is Coming 
12:02 - Time is of the Essence 
15:01 - A New Frame
16:50 - Being Out-Framed in a Pitch
24:17 - Controlling Email Conversations
28:04 - Biggest Fear When Working a Deal
31:05 - Flipping the Script 
34:35 - Telling a Great Story During a Pitch
41:21 - Webinar Methodology
44:17 - Oren's Upcoming Book 
45:47 - Key Takeaway 
49:51 - Outro

 

Featured Guest | Oren Klaff

LinkedIn
www.pitchanything.com
 
Books 
 
In the News 

Lion’s Share Marketing Podcast

Need Marketing Help? 

www.FidelitasDevelopment.com

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Mar 26, 2019

EP 51: The Latest in Search Engine Optimization and Google's Anti-Trust Issues with SparkToro's Rand Fishkin

In Episode 51 of Lion's Share Marketing Podcast, Tyler and Jen discuss the new in-app purchase feature on Instagram. Then, we welcome back Rand Fishkin, former Co-Founder of Moz and the Founder of SparkToro, a new audience intelligence resource. 

Tyler and Jen start with discussing the growing use of social media for e-commerce and retailers. Jen brings up the popularity of the Instagram's new feature to support e-commerce stores with in-app purchases, and Tyler discusses the underlying financial aspects like the potential regulation of influencer marketing by Facebook. 

Then, Tyler speaks with Rand Fishkin about the latest updates regarding SparkToro. Rand then discusses the common issues with survey questions and formatting that lead to possible bias by brands and their marketing leaders. Then, Rand and Tyler discuss Google's ongoing anti-trust issues and where SEO is headed. Spoiler alert: subscribing to this podcast WILL help your search rankings. We think. 

Finally, Rand gives his final piece of advice: the value of on your own website and email list is far greater than that of social media platforms, which will always control access to their users. 

Join Tyler, Jen, and Rand in their discussion on SparkToro, Google, market research, SEO, and more!

Timestamps

0:00- Intro
1:14- What's In the News
7:28- Featured Guest | Rand Fishkin
8:52- Sparktoro
14:13- Common Mistakes when Conducting Marketing Research
20:30- Recent Changes in Search Engine Optimization
26:34 -Ranking Signals and Domain Authority
31:02- Advice on SEO Strategies
33:55- Advice on SEO Agencies
33:55- Key Takeaway
37:16- Outro

Featured Guest | Rand Fishkin

LinkedIn
 
SparkToro 
 
In the News 
 

Lion’s Share Marketing Podcast

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Mar 18, 2019
EP 50: Making an Efficient and Effective Charity | Raymond St. Martin
 
In episode 50 of Lion’s Share Podcast, Tyler and Jen discuss the big changes to Google’s program media buying methodology. Tyler talks with Raymond St. Martin, Executive Director at Big League Impact, the official charity partner of Yahoo Sports. They team up with professional athletes from teams across the nation to raise money for great charities and causes that make a difference in the communities they're apart of. 
 
Before the interview, Tyler and Jen discuss Google’s announcement of the changes to their program media buying methodology, moving from a second-price to a first-price auction model. They talk about the mixed reactions to be expected and the changes this switch brings in terms of budgeting for companies of all sizes. 
 
Later, Tyler speaks with Raymond about Big League Impact’s origins and how it has grown to become Yahoo Sports’ nonprofit partner. From its humble beginning as an idea from professional baseball player and founder Adam Wainwright, Raymond speaks about how he joined the team to help make its charity and fundraising more efficient and effective. 
 
Raymond discusses his personal transition from agency to nonprofit work, as well as what it takes to create strategic partnerships with companies like Yahoo. He then gives advice on how to sustainably scale a brand and the technology to be on the watch for that can possibly take everyone’s marketing to the next level. 
 
Finally, Raymond leaves us with a final piece of advice about discovering your unique knowledge and tools to using it- with conviction, authenticity, and the will to help others.
 
Join Tyler, Jen, and Raymond in their talk about revolutionizing giving back.
 
Timestamps
 
0:00 - Intro
2:29 - What's in The News
8:30 - Featured Guest | Raymond St. Martin
11:40 - About Big League Impact
14:25 - Making an Efficient and Effective Charity
20:15 - Advice for Creating Strategic Partnerships
23:20 - Yahoo’s Million-Dollar March Madness Contest
28:04 - Making a Big Campaign Sustainable
31:31 - Biggest Challenges in Scaling the Brand
34:42 - Running an Agency VS Running a National Nonprofit
36:23 - Most Underutilized Marketing Tool
38:31 - The Next Big Thing in Emerging Technologies
43:23 - Key Takeaway
45:52 - Outro
 
Featured Guest | Raymond St. Martin

Lion’s Share Marketing Podcast

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Mar 7, 2019

EP 49: Marketing a Better Customer Experience with Lessons from IBM | David Parker

In Episode 49 of Lion’s Share Marketing Podcast, Tyler and Jen open discussing the latest Federal Trade Commission (FTC) crackdown on paid ecommerce reviews. Tyler is later joined by David Parker, marketing consultant and former VP of Global Marketing at IBM, an American multinational information technology company. Tyler and David discuss everything from the challenges of working across continents to how centering the customer first leads to success downstream. 
 
Tyler and Jen first start discussing the problem of paid ecommerce reviews and the recent FTC actions taken against this practice. Jen highlights the importance of authentic customer reviews as consumers shift from a traditional in-store shopping experience based on brand loyalty to online shopping based off the reviews of others. Tyler speaks on ways businesses, no matter the size, can increase the amount of positive reviews from their customers authentically, from efforts to surprise and delight your customers to simply asking for a review. 
 
Tyler then speaks with David about his two decades at IBM, and his responsibility for marketing the technology icon's global technology services. At the root of all his endeavors, David attributes his success to “hav[ing] everything you do be focused on the consumers.” He goes on to discussing the competitive advantage of truly listening to the client. 
 
David then discusses disrupting companies and technologies whose successes are rooted in their understanding of the changes in the marketplace. He goes into highlighting the value of internal and external research to learn these changes. Later, David gives advice about coordinating marketing efforts across time zones and balancing company's universal playbook, all while adjusting marketing plans to the specifics of the region. 
 
Finally, David leaves his final piece of advice: to step away from the noise of day-to-day actions and dedicate time in the week to pursing your “strategic topics” that you believe will move the needle. He talks about the importance of stepping back to see the big picture and where you can contribute to it. 
 
Join Tyler, Jen, and David in their discussion about the customer’s power in marketing, from the power of strong market research to the power of an authentic review.
 
Timestamps: 
 
00:00 - Intro
01:16 - What's in the News | Fake Amazon Reviews 
06:33 - Featured Guest | David Parker
07:07 - Leading IBM in Marketing
08:07 - Lessons Learned in Marketing
09:06 - Marketing Disrupters 
11:12 - IBM Marketing Processes
12:55 - Managing a Global Team 
16:50 - Market Research and Growth Issues 
21:00 - The Need for Market Research 
22:46 - Tips on Improving Customer Experience 
25:28 - Engaging Target Customers 
29:45 - Important Metrics to Keep an Eye On 
36:16 - Key Takeaway
37:57 - Outro
 
Featured Guest | David Parker
 
Fidelitas Development: 
 

Lion’s Share Marketing Podcast

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Feb 21, 2019

EP 48: Cleaning Up Your Marketing | Christina Volgyesi

In episode 48 of Lion’s Share Marketing Podcast, Tyler and Jen cover some of the hottest controversies in the influencer marketing space. Then Tyler speaks with Christina Volgyesi, Director of Marketing at Dr. Bronner’s, a global leader of socially and environmentally responsible soap, hair, and body care products.

Before the interview, Tyler and Jen discuss the changes and challenges in the “age of the influencer marketing”. They take a look at one of the recent influencer marketing controversies regarding Brittany Dawn Fitness and the challenges with influencers entering the business field. Tyler and Jen advise taking caution when working with influencers and the importance of strong client-influencer communication. 

Then Tyler speaks with Christina about the history of Dr. Bronner’s and their impact in the growing market of organic and socially responsible products. Dr. Bronner’s is rooted in the foundation of their “Peace Plan.” They've continued to use their influence to impact the world for good, using their 6 cosmic principles as a guide in all their endeavors, including marketing. 

With Christina discussing the origin and founding principles at Dr. Bronner’s, she also dives into their evolution as they expand their impact and partner with various charitable organizations and causes. She touches on Dr. Bronner’s unique approach to its online and brick-and-mortar presence, the challenges that come with prioritizing the various charity and campaign messages, and the growing market of organic and health-oriented consumers. 

Finally, Christina signs off with her final piece of advice, to make sure marketing leaders are authentic in the actions they take, stories they tell, and messages they send, because at the end of the day, long-term brand loyalty is rooted in authenticity. 

Join Tyler, Jen, and Christina in their conversation about authenticity and transparency in the evolving world of marketing.

Timestamps

0:00- Intro
1:18- What's In The News
6:30- Featured Guest | Christina Volgyesi
7:02- What is Doctor Bronner's Soap?
10:35- Growing Competition In Niche Markets
12:35- Brand Support for Retailers
14:30- Marketing Campaigns
17:45- Brand Experience
22:00- Collaboration
24:00- Marketing Challenges
26:40- Key Takeaway
27:14- Outro

Featured Guest | Christina Volgyesi
LinkedIn
Twitter
 
Fidelitas Development: 
 

Lion’s Share Marketing Podcast

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
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