EP 72: Sound Marketing Strategies with Bose
In Episode 72, Tyler and Jon discuss the launch of Pinterest Trends, which will offer an overview of top searches on the platform. Tyler shares that the Pinterest 100 report is another great tool for marketing leaders to leverage their content marketing strategies.
Next Tyler welcomes Crystal McKenzie, the head of Marketing and Brand Partnerships for Emerging Wearables at Bose, onto the podcast. Crystal dishes on Bose’s emerging wearables and their marketing strategy for some of Bose's lesser-known (but just as cool!) products. Crystal also addresses how marketing leaders can avoid complacency while creating campaigns and advises our listeners to surround yourself with people that elevate you.
Tyler and Jon's Words of Twisdom featured a quote by Jamie Turner via @Mayple_com this week. Join Tyler, Jon, and Crystal for more insight on how to improve your marketing strategies and launch groundbreaking products.
By the way - have you left us a review yet? If not, we'd be honored if you did!
Timestamps
00:00 - Intro
01:36 – What’s in the News | Pinterest Trends
04:11 – Featured Guest Crystal McKenzie
05:08 – Crystal's Role at Bose
06:07 – Bose's Marketing Strategy for Emerging Wearables
08:00 – Feedback from Launching Products
09:08 – Launch Strategy for Bose Frames
12:36 – Bose's Key Marketing Channels
15:58 – Consumer Education and Creating New Categories
16:58 – Direct to Consumer vs Third Party Retailers
18:14 – Strategy for In-Store Customer Education
21:34 – Long Term Effect on Brand Perception
23:28 – Customer Longevity
25:19 – Bose AR
27:55 – Future of Emerging Wearables
29:31 – Evolving Marketing Strategies for Bose
30:49 – Co-marketing Opportunities
33:03 – Focus Groups
35:07 – What’s Next for Bose
35:57 - Key Takeaway
38:25 - Words of Twisdom
40:31 - Outro
What's In the News
EP 71: Turning Over a New Leaf in CBD Marketing
In Episode 71, Tyler and Jon share that Canva has video editing capabilities in the works for 2020. This tool will be useful for digital marketers already using Canva for light design work. Tyler emphasizes that more brands and agencies are seeking to create content more frequently and Canva will be a great tool for designers to accommodate that demand in a cost- and time-efficient manner.
Next, Tyler welcomes our friend and client, Eric Raszewski, Head of Sales at Nutralife Wellness,to the show. Eric shares how he ended up joining the CBD industry on a whim before going on to become an established thought leader in the industry. He elaborates on the key components it takes for Nutralife Wellness to maintain an advantage as both a B2B and D2C brand.
Eric gives insight on the vast differences in marketing CBD and a dishes on the biggest mistakes marketers are making in the industry. Overall, Eric encourages focusing on creating a solid product while building brand loyalty.
Tyler and Jon's Words of Twisdom, featured @ELONMUSK this week. Join Tyler, Jon, and Eric for more insight on how to improve your marketing and sales strategy and grow your brand.
By the way - have you left us a review yet? If not, we'd be honored if you did!
Timestamps
00:00 - Intro
00:58 - What's in the News | Canva Launching Video Editing Capabilities
05:50 - Featured Guest | Eric Raszewski
06:43 - How Eric Joined the CBD Industry
08:05 - Various Nuances in Marketing CBD
09:16 - Cannabis and CBD Market Confusion
14:18 - Nutralife's B2B Vetting Process
17:17 - Challenges Marketers Face in the CBD Industry
18:15 - FDA Warning Against False Claims by CBD Brands
18:50 - Nutralife's Marketing Strategies
19:41 - Eric's Take on LinkedIn
20:30 - Nutralife's D2C Marketing
22:55 - Integrating Sales and Marketing Strategy
24:39 - Assessing Brand Challenges
26:41 - Building Brand Loyalty for Consumers
29:29 - Biggest CBD Marketing Mistakes
32:30 - A Bonus CBD Joke!
33:29 - Eric's Key Takeaway
35:47 - Words of Twisdom
40:03 - Outro
What's In the News
EP 70: Organic Social Media Success with Pura Vida Founder Griffin Thall
In Episode 70, Tyler and Jon share that brands on Twitter will be able to hide replies to tweets. The beta testing has shown that this adjustment has helped brands eliminate tweets from trolls while controlling the motive and narrative of tweets. Tyler adds that this option will also help brands that lack in the area of customer service or under deliver for their customers. Overall, this tool is a major plus for brands that are already active on Twitter.
Next, Tyler welcomes Griffin Thall, Co-Owner and Founder of Pura Vida, to the show. Griffin shares his 10 year process in building Pura Vida into a successful brand. With a background in marketing, Griffin shares key strategies and ways to develop brand loyalty. He also dishes on Pura Vida's social media strategy.
Griffin encourages listeners to focus on the quality of their content and photography. This strategy has brought Pura Vida tremendous success and has been aided through influencer collaborations and running Instagram ads with content creators.
Tyler and Jon's newest segment, Words of Twisdom, featured @REBECCARADICE this week.
Join Tyler, Jon, and Griffin for more insight on how to improve your social media presence, marketing strategy and grow your brand.
By the way - have you left us a review yet? If not, we'd be honored if you did!
Timestamps
00:00 - Intro
01:03 - What's in the News | Brands Hiding Replies on Twitter
06:52 - Featured Guest | Griffin Thall
07:17 - Pura Vida's Origin Story
07:43 - Building a Brand
08:23 - Strengthening Weak Spots Outside of an Area of Expertise
09:00 - Keys to Success
10:13 - Implementing an Effective Cause Marketing Strategy
11:50 - Most Effective Channel for Pura Vida
12:41 - Selling Through Amazon
13:00 - Migrating Customers from Amazon to Pura Vida Website
13:48 - Pura Vida's Public Relations Strategy
14:42 - Connecting Social Media to Sales
15:07 - Growing an Organic Social Media Following
16:13 - Successful Social Media Promotions
17:11 - Pura Vida's Influencer Marketer Strategy
18:24 - Paid Ads on Instagram
18:49 - Pura Vida's Biggest Marketing Challenge
19:58 - Creating Quality Content
22:13 - Key Takeaway
23:11 - Words of Twisdom
26:00 - Outro
What's In the News
EP 69: Sweet Ecommerce Marketing Tips w/ Hershey’s Brad Santanna
In Episode 69, Tyler and Jon discuss a report from Snapchat that examines Gen Z's plans to shop big for Black Friday and Cyber Monday. Tyler and Jon also share last minute marketing strategies for the holidays. They mention that Adobe predicts this year's online spending will surpass last year's. Tyler emphasizes that now is the time for marketing leaders to integrate their marketing campaigns across all of their digital channels.
Next, Tyler welcomes Brad Santanna, Head of Ecommerce Sales at Hershey to the show. Brad dishes on Hershey's key strategies for ecommerce, ways to leverage impulsive sales online and partnering with third party sellers. Brad also shares his tastiest insight and gives out his favorite S'mores recipe!
Brad admits that change is difficult, especially keeping up with consumers and ever-evolving trends. Brad encourages listeners to take a fact-based approach, study digital commerce, and stick to the basics when following through on short and long term plans. Don't turn the boat a 180 degrees all at once. Share the metrics, acknowledge the shortcomings, and celebrate the success!
Tyler and Jon's newest segment, Words of Twisdom, featured @PPCADEDITOR this week.
Join Tyler, Jon, and Brad for more insight on how to improve your marketing strategy and grow your brand. By the way - have you left us a review yet? If not, we'd be honored if you did!
Timestamps
00:00 - Intro
01:03 - What's in the News | Gen Z Shopping Big During the Holidays
08:09 - Featured Guest | Brad Santanna
10:02 - Hershey's Ecommerce Strategy
12:58 - Hershey's SEO Strategy
15:14 - Key Channels for Ecommerce
17:59 - Impluse Purchases in Ecommerce
20:44 - Working with Third Party Sellers
21:59 - What KPIs is Hershey Watching?
23:37 - Hershey's Ecommerce Team Structure
24:36 - Hershey's Attribution Model
25:50 - Areas of Improvement for Agencies
29:31 - Software and Third Party Tool Recommendations
34:38 - Key Takeaway
36:45 - Brad's Favorite S'mores Recipe
37:58 - Words of Twisdom
39:09 - Outro
What's In the News
EP 68: Sound Marketing Advice from iHeart Media’s Dan Pecoraro
In Episode 68, Tyler and Jon discuss Instagram's move to hide likes on their platform. This could reinvent the standard of social media principles and decrease underlying connotations when it comes to mental health issues. Tyler brings up a solid point; marketers are going to have get a little more creative getting systems in place to hold influencers accountable on metrics now that the information is hidden.
Then Tyler welcomes Dan Pecoraro, iHeart's Media Director of Client Partnerships to the show. Dan shares some audio and radio strategies along with his background creating win-win partnerships in radio, digital, mobile, social, live events and on-demand entertainment.
Dan reiterates that radio is still the backbone for local and national campaigns and discusses ways to integrate campaigns with branded content. Collectively, Dan emphasizes staying creative for the correct audience regardless of the platform. Set a target and focus!
Tyler and Jon's newest segment, Words of Twisdom, featured @Hzynczak this week.
Join Tyler, Jon, and Dan for more insight on how to improve your marketing strategy and grow your brand.
By the way - have you left us a review yet? If not, we'd be honored if you did!
Timestamps
00:00 - Intro
01:08 - What's in the News | Instragram Hides Likes
03:57 - Featured Guest | Dan Pecoraro
04:36 - Dan's Role at iHeart Media
08:09 - iHeart Media's Investment in Podcasting
09:39 - The Future of Audio Advertising
11:20 - Integrating Digital and Radio Campaigns
12:43 - Examples of Successful Radio Campaigns
15:26 - Integrating Brand Content into Audio Media
16:51 - How to Track Your ROI on Audio Campaigns
18:48 - Bridging Campaigns to Sales
20:28 - Marketers Monetizing Podcast Channels
22:12 - Celebrity Presence on Podcasts vs. Ad Campaigns
22:51 - Media Buying Mistakes that Marketing Leaders Make
24:47 - How to Negotiate Media Buys
26:31 - Buying Media Inside the Political Window
30:24 - Crisis Management and the Las Vegas Tragedy
31:08 - Key Takeaway
33:50 - Words of Twisdom
35:42 - Outro
What's In the News
EP 67: Swinging for Marketing Success with Callaway’s David Neville
In Episode 67, Tyler and Jon discuss Google’s expansion of shopping ads into YouTube. This is a great way for marketers to take advantage of product listing ads in an expanded format, with an opportunity to test YouTube placements for Black Friday and Cyber Monday.
Then, Tyler welcomes Dave Neville, Callaway's Senior Director of Brand Management, into the studio.
Dave gives us a look inside Callaway Golf's marketing operations. He goes on to discuss Callway’s procedures for leveraging its sponsored athletes, cultivating a culture of engagement among the younger generations, and growing the game of golf. Dave also touches on the success of The Links at Petco Park and leveraging podcasts to create a community around your brand. Finally, Dave shares his biggest takeaway for marketing leaders.
Tyler and Jon then go on to everyone’s new favorite segment: Words of Twisdom! Every week they will highlight one lucky twitter user and their wise tweet. This week’s wise user is actually a former guest, @PatrickLencioni!
Join Tyler, Jon, and Dave for more insight on how to improve your marketing strategy and grow your brand!
By the way- have you left us a review yet? If not, we'd be honored if you did!
Timestamps
0:00 Intro
1:05 What’s in the News | Google Expands Shopping Ads
3:15 Featured Guest | Dave Neville
4:21 Callaway’s Product Launch Strategy
5:29 Leveraging Professional Partnerships with Athletes
6:41 Consistency with New Product Releases
8:12 How to Cultivate Engagement with a Younger Audience
10:21 Finding the Right Partner for Joint Marketing Efforts
12:21 Growing the Game of Golf
17:16 The Links at Petco Park
20:16 How to Measure ROI on Marketing Campaigns
21:43 Callaway's Partnership with Topgolf
24:21 Callaway’s Engagement Model
27:42 Taking Advantage Of Podcasts
30:41 Callaway’s Commitment Towards Innovation
32:15 Biggest Marketing Challenge for Callaway
34:00 What’s on the Horizon for Callaway
37:30 Key Takeaway
39:44 Words Of Twisdom
41:15 Outro
What's In the News
EP 66: Reinventing Live Events with Premier Productions’ Shane Quick
In Episode 66, Tyler and Jon discuss Twitter’s new decision to restrict any political ads on their platform. This also extends to political issues as well which makes Tyler raise the question: Where will Twitter draw the line between what is and isn’t political? Marketers could see a trickle down effect into the cost of other platforms during the political window, but it's likely to be marginal at best.
Then, Tyler welcomes Shane Quick, a Partner at Round Table Management & Premier Productions, onto the show.
Shane gives us an inside look inside a 2 million ticket live event company, Premier Productions. He goes on to discuss Premier’s procedures for evolving its marketing strategy, improving its customer experience and leveraging dynamic ticket pricing. Shane also touches on SMS marketing, the impact of social media on the live event industry, and working with John Crist, one of the fastest growing comedians in the world. Finally, Shane shares his biggest takeaway for marketers looking to grow professionally and personally.
Tyler and Jon then go on to everyone’s new favorite segment: Words of Twisdom! Every week the guys are highlighting a Twitter user that had something especially profound to share. This week’s source of Twisdom user is @Blairbeckwith!
Join Tyler, Jon, and Shane for more insight on how to improve your marketing strategy and grow your brand.
By the way- have you left us a review yet? If not, we'd be honored if you did!
Timestamps
0:00 Intro
1:02 What’s in the News | Twitter Bans Political Ads
7:04 Featured Guest | Shane Quick
7:55 Premier Productions
10:34 How Premier Productions' Marketing Strategy has Evolved
13:11 Improving the Customer Experience
17:17 Dynamic Ticket Pricing
20:41 Leveraging AI for Dynamic Ticketing
22:14 Impact of Spotify And YouTube On The Live Event Industry
29:41 How to Leverage SMS Marketing
33:45 The Dynamic Between Artists And Promoters
38:45 Managing And Building John Crist’s Brand
46:46 Continued Innovation at Premier
51:43 How to Think Outside the Box
58:37 What’s on The Horizon for Shane Quick
1:02:30 Key Takeaway
1:04:30 Artists To Look Out For In 2020
1:06:20 @Blairbeckwith | Words of Twisdom
1:08:08 Outro
What's In the News
EP 65: How Marketing Tips with Seirus Innovation's Danica Carey
In Episode 65, Tyler and Jon discuss Google's new Ads feature, which allows you to see important shopping cart metrics from your shopping campaigns. You will be able to see what your margins with cost of goods sold and other key metrics built right into your dashboard.
Then, Tyler welcomes Seirus' Director of Marketing Operations, Danica Carey, into the studio.
Danica shares how Seirus started out of a garage in San Diego and grew into a prominent winter clothing brand. She goes on to discuss Seirus' procedures to measure social campaigns and how they are able to constantly bring new products into the market successfully. Danica also touches on Seirus’ email segmentation strategy, tips for amazing content creation, and how to improve your marketing strategy. Finally, Danica shares her biggest takeaway for marketers looking to grow.
Tyler and Jon also debut their a new segment on the podcast: Words of Twisdom! Every week they will highlight a particular wise tweet (Shoutout to @CaseyA for the first tweet to be featured!).
Join Tyler, Jon, and Danica for more insight on how to improve your marketing strategy and grow your brand.
Timestamps
0:00 Intro
1:04 What’s in the News | Google Ad Campaign Metrics
4:47 Featured Guest | Danica Carey
6:30 What is Seirus?
8:41 Most Important Marketing Channels
10:14 How To Track Your ROI On Social Campaigns
11:40 Planning Marketing Content for Seasonal Brands
14:27 Bringing New Products to the Market
16:58 Targeting Your Message For Different Sets of Customers
20:26 Seirus’ Email Segmentation Strategy
22:45 Tips For Great Content Creation
24:20 How To Improve Your Marketing Strategy
29:16 Key Takeaway
30:35 New Feature! | Words of Twisdom
32:50 Outro
What's In the News
Google Shopping Ads | New Cart Metrics
EP 64: Marketing Your Corporate Culture with Office1's Bailey Rogers
In Episode 64, Tyler and Jon discuss YouTube’s new upfront offering, which allows advertisers to reserve ad placement up to 4 months out. Advertisers can now reserve their ad placements around key events like Black Friday or primary elections without upfront payment. Then, Tyler welcomes Bailey Rogers, the Director of Marketing at Office1, into the studio.
Bailey’s career began in finance for Office1 dealing with accounting, financial analytics, and acquisitions. He then identified an opportunity for growth through a new marketing strategy. He presented the idea to Office1's leadership, which led his appointment as the Director of Marketing.
Bailey gives us an inside scoop on Office1 and how they transformed office technology for businesses across the globe. He also touches on Office1’s unique brand positioning, developing a culture of synergy between each department, and ways to find the perfect marketing agency for your brand. Finally, Bailey shares his biggest takeaway for marketers looking to grow.
Join Tyler, Jon, and Bailey for more insight on how to build and grow your brand.
By the way- have you left us a review yet? If not, we'd be honored if you did!
Timestamps
0:00 Intro
1:04 What’s in the News | YouTube Selling Upfront Ad Placements
4:47 Featured Guest | Bailey Rogers, Director of Marketing at Office1
5:13 What is Office1?
5:45 Bailey’s Marketing Background
7:18 Office1’s Unique Brand Positioning
11:22 Implementing Brand Strategy at the Employee Level
14:08 Identifying Growth Opportunities
17:08 Office1’s Digital Marketing Strategy
20:36 Coordinating Your Sales and Marketing Teams
22:53 Leveraging Sales Data in Your Marketing Strategy
24:43 Finding The Perfect Marketing Agency
28:00 Key Takeaway
29:48 Outro
What's In the News
EP 63: Shooting for a Great Customer Experience with STI’s Tony Pignato
In Episode 63, Tyler and Jon discuss Facebook’s new story advertising feature. Users can now message their favorite brands directly through Facebook, Instagram, and Facebook Messenger. Tyler and Jon warn brands to not leave leads and sales on the table and to use story ads to develop a relationship with potential customers.
Then, Tyler welcomes Tony Pignato, the Chief Marketing Director at STI, into the studio.
Tony’s career began in the military where he served 20 years in the army. He then decided to work in the firearms industry with the largest online gun retailer in the world, BudsGunShop.com. He fell in love with the marketing aspect of the business and built their marketing infrastructure while earning his bachelor’s degree. His experience and love for what he does led him to work with STI International, the maker of the world's best shooting handgun.
Tony gives us an inside scoop on STI and how they rebranded from being a niche product in the sport of competitive shooting to a product for anyone interested in purchasing a high-quality handgun. He also touches on the 2011 experience, leveraging events to drive sales, and different ways to communicate with your audience in a heavily regulated industry. Finally, Tony shares his biggest takeaway for marketers looking to share their story.
Join Tyler, Jon, and Tony for more insight on how to build your brand and how to develop an outstanding customer experience.
By the way- have you left us a review yet? If not, we'd be honored if you did!
Timestamps
0:00 Intro
1:21 What’s in the News | Facebook Story Ads
5:18 Featured Guest | Tony Pignato
5:43 What is STI?
9:06 Tony’s Military and Marketing Background
16:50 Rebranding STI
22:00 Developing A Unique Customer Experience
31:10 Leveraging Events & Retail Partners To Drive Sales
35:35 Advertising with Significant Digital Marketing Restrictions
50:26 Most Effective Marketing Channel
53:05 Key Takeaway
55:18 Outro
What's In the News
EP 62: Rejected Facebook Ads and the Future of Digital Advertising with Chuck Rossi
In Episode 62, Tyler and Jon discuss TikTok. With over 500 million users, this is an untapped marketing platform for brands that are trying to reach a young audience. Tyler and Jon also dive into what the future looks like for TikTok.
Then, Tyler welcomes Chuck Rossi, the Former Facebook Director of Engineering, onto the podcast.
Chuck’s career began in the silicon valley working with IBM as a software engineer. His experience ranges over 30 years in the silicon valley at various startups that grew to become successful companies, including Google and Facebook. He worked at Facebook for 11 years and saw the company grow from 300 to over 40,000 employees.
Chuck gives us a inside scoop on what Facebook’s culture was like during its rapid growth and how it compared to Google’s during the search giant's own rapid ascension. He then goes on to cover how powerful Facebook groups can be for your brand and how to get more reach with your organic (non-paid) content. Chuck also reflects on his experience working for the US Digital Service on the national background check system.
Finally, Chuck shares his biggest takeaway for marketers on Facebook, which is to stay in the fight.
Join Tyler, Jon, and Chuck for more insight on how to build your brand and marketing strategy in 2020 and beyond.
By the way- have you left us a review yet? If not, we'd be honored if you did!
Timestamps
0:00 Intro
1:40 What’s in the News | Tik Tok
6:30 Featured Guest | Chuck Rossi
12:00 Facebook’s Culture
15:21 Differences Between Facebook And Google
19:39 The Gray Area Surrounding Facebook Ad’s Policies
27:15 What To Do If Your Ad Campaign is Disapproved
28:34 The Importance Of Facebook Groups
33:43 Most Effective Facebook and Instagram Ad Strategies
39:57 How To Get More Reach On Your Organic Content
43:10 Working At The United States Digital Service
50:45 2020 Digital Trends For Marketers
54:57 How To Adapt To New Technology
56:14 Key Takeaway
57:20 Outro
What's In the News
EP 61: Streaming War Stories and More with VET TV’s Donny O’Malley
In Episode 61, Tyler and Jon discuss Google's integration of the key moments feature that will allow you to start watching a video at given moments when useful content starts and will "skip right to the good stuff" for you. Tyler also predicts that the same functionality will work for podcasts in the near future.
Then, Tyler welcomes Donny O’Malley, the CEO and Founder of VET TV, into the studio.
Donny’s career began in the military, where his time was cut short due to being placed on medical retirement. He used this opportunity to follow his passion for writing and began working on a book in order to build an audience. His passion to give back to the veteran community led to the creation of a nonprofit called Irreverent Warriors, which later transformed into VET TV.
Donny covers the process of growing his audience from nothing to 40,000 paid monthly subscribers by putting out content that resonates with his target audience. He goes on to share what it takes to create amazing content and how to effectively compete for attention against streaming giants like Netflix and Hulu.
After providing an incredible amount of value throughout the interview, Donny shares his biggest takeaway on content creation.
Join Tyler, Jon, and Donny for more insight on how to build a brand and a loyal following through email and content marketing.
By the way- have you left us a review yet? If not, we'd be honored if you did!
Timestamps
0:00 - Intro
1:04 - What’s in the News | Key Moments for Google Videos
5:18 - Featured Guest | Donny O’Malley
6:12 - How did VET TV get started?
10:22 - Growing Your Audience From 0 to 40,000 Subscribers
15:52 - Vice Documentary
17:16 - Effective Marketing Tools
22:00 - How to Fight for Your Audience's Attention
26:05 - Binge Dumping Episodes vs Scheduled Release Episodes
29:27 - How to Make Great Content
34:50 - How to Create a Community Within Your Audience
40:34 - Key Takeaway
42:16 - Outro
What's In the News
EP 60: Affiliate Marketing and More with Kiss My Keto’s Kate Geller
In Episode 60, Tyler and Jon discuss how Target's new loyalty program, Circle, and why this is an excellent example of a big corporation investing in data to improve the customer experience (and their bottom line).
Then, Tyler welcomes Kate Geller, the Director of Affiliate Marketing At Kiss My Keto. Kate has 7 years of experience in digital content strategy and marketing. She also has a passion for curating excellent content.
Kate explains why affiliate marketing is an effective marketing strategy and is an important tool for marketers. She goes on to share her strategy for becoming an excellent affiliate marketer, her favorite affiliate platforms, and how to distinguish between good and bad affiliates.
After dishing on all things affiliate marketing, Kate shares her biggest takeaway for successful affiliate marketing strategies.
Join Tyler, Jon, and Kate for more insight on how to use affiliate marketing effectively for your business
By the way- have you left us a review yet? If not, we'd be honored if you did!
Timestamps
0:00 - Intro
1:18 - What’s in the News | Target Circle Club
7:14 - Featured Guest | Kate Geller
7:33 - What is Kiss My Keto?
9:25 - Best Marketing Channels
12:33 - How to be a Great Affiliate Marketer
13:30 - Best Affiliate Platforms
15:51 - How to Differentiate Between Real and Fake Influencers
17:34 - Automation Tools
22:49 - Key Takeaway
24:10 - Outro
What's In the News
EP 59: Email and Content Marketing Tips for Marketing Leaders with Jill Fanslau
In Episode 59, Tyler and Jon discuss how shady companies are exploiting Amazon's product reviews to produce fraudulent reviews and the implications this has for consumer trust on the e-commerce behemoth.
Then, Tyler welcomes Jill Fanslau, the Content Marketing Manager for Aweber.
Jill's career has been filled with marketing and journalism experience for top national brands. With over a decade's worth of experience, she's written and edited articles for National Geographic, Men's Health, Women's Health, and The Huffington Post.
Jill explains why email marketing is still effective and is arguably the best way to interact with your customers. She goes on to share in great detail her 5-email strategy, the most important marketing KPI's to look out for, and debunks email marketing's biggest myths.
After providing an incredible amount of value throughout the interview, Jill shares her biggest takeaway for successful marketing strategies.
Join Tyler, Jon, and Jill for more insight on how to build a brand and a loyal following through email and content marketing.
By the way- have you left us a review yet? If not, we'd be honored if you did!
Timestamps
0:00 - Intro
0:53 - What’s in the News | Amazon Review Fraud
9:00 - Featured Guest | Jill Fanslau
11:15 - Creating content at National Geographic
12:55 - How to create effective content
15:00 - Repurposing Content
16:40 - What is Aweber?
18:56 - Why is Email Marketing Still Effective?
22:05 - 3 Things Every Marketer Needs to Know
29:34 - 5 Email Strategy
37:30 - Copy writing tips
41:11 - Biggest Marketing Myths
44:21 - Marketing KPIs
51:24 - Keys to Success
54:16 - Key Takeaway
55:12 - Outro
EP 57: Podcasting, Content Marketing & More | Pat Flynn
To kick off Episode 57 of the Lion’s Share Marketing Podcast, Tyler and Jon Merlin discuss Nextdoor as an interesting tool for marketers. They dive into the benefits of the platform, namely the advantages that it has in marketing to local audiences and attracting real, authentic interactions with customers.
Then, Tyler is joined by Pat Flynn, a successful entrepreneur, best-selling author, and host of The AskPat and Smart Passive Income Podcasts.
After getting laid off from his job in architecture, Pat decided to become an entrepreneur, and created his brand with an emphasis on authenticity. He wanted to show other people the process of starting a business and building a following, giving his audience valuable advice and answering their questions. He attributes much of his success to those who surrounded him throughout the process and the relationships he built with his community and fans.
Pat continues to share his insights on the best tools, platforms, and strategies that marketing leaders can employ in building their brands and businesses. He shares how he uses email as a relationship building tool, asking questions to his audience and segmenting email lists based on the answers to those questions. Additionally, he introduces the concept of “moments of activation” to describe how finding the lyrics that best resonate with people’s problems can build brand trust and loyalty.
Finally, after discussing marketing mistakes and potential future opportunities, Pat shares his key takeaway, telling listeners to build communities that will allow their businesses and brands to thrive.
Join Tyler, Jon, and Pat for the latest on podcasting and content marketing, plus learn how you can build strong relationships between your audience and your brand.
By the way- have you left us a review yet? If not, we'd be honored if you did!
Timestamps
00:00 - Intro
01:03 - What's in the News | Nextdoor
07:50 - Featured Guest | Pat Flynn
08:42 - Smart Passive Income Background
17:37 - Authenticity and Growing a Personal Brand
23:53 - Investments to Drive Traffic
36:07 - Future of Podcasting
40:54 - Pat’s Book | Superfans
45:40 - Email Marketing Strategies
51:52 - Biggest Marketing Mistake
56:03 - Creating and Promoting Great Content
57:34 - Opportunities for Marketing Leaders
60:32 - Key Takeaway
61:22 - Outro
EP 56: Major Facebook Changes + Disrupting the Healthcare Market
In Episode 56, Tyler is joined by Jon Merlin in the studio and the pair break down the recent developments from Facebook's F8 Conference. Several key announcements were made, including Instagram's in-app checkout feature expanding to content creators (read: influencers) and the integration of Whatsapp with Facebook Messenger. The pair also review Facebook's visual refresh- we've certainly come a long way from "The Facebook."
Then, Tyler is joined by Katelyn Watson, the Vice President of Marketing at NURX, a game-changing home healthcare service. Katelyn starts off by giving insight into NURX's business model and her transition into the VP of Marketing role just six months ago. Since then, she has shepherded NURX through a rebrand and continued growth and goes on to share some of her lessons from the rebranding process.
Katelyn also dishes on her most valuable marketing asset and the challenges of digital marketing due to mandatory HIPAA compliance for brands like NURX. Join Tyler, Jon, and Katelyn for the latest on all things Facebook and the process behind disrupting an established market like healthcare.
Timestamps
00:00 - Intro
00:51 - What's in the News
11:11 - Featured Guest | Katelyn Watson
12:25 - NURX
15:33 - Rebranding
19:27 - Choosing the Right Agency Partner for the Rebranding Process
22:55 - Katelyn's Transition into VP of Marketing
33:01 - Balancing a Marketing Strategy
35:30 - HIPAA Limitations for Marketers
38:54 - Healthcare Email Marketing
41:30 - Most Valuable Marketing Asset
44:08 - Biggest Marketing Challenge
46:14 - Key Takeaway
48:39 - Outro
EP 55: Brewing Up a Great Marketing Strategy with Sudden Coffee
In episode 55 of the Lion’s Share Marketing Podcast, Tyler sits down with Josh Zloof, the CEO and Co-Founder of Sudden Coffee, to discuss building a startup. The pair cover lessons marketers can use to understand their customers, marketing efficiently, and turning initial growth into long-term success.
Before the interview, Tyler sits down with another one of Fidelitas’ PR interns, Maria, to discuss “Peelgate”, Samsung’s latest controversy around their new foldable smartphones. Tyler and Maria talk about the costs in quality control when racing to be first to market, discussing Samsung’s pitfalls, differences their competitors take in product development, and applicable PR lessons for our listeners at home.
Tyler also speaks with Josh about co-founding Sudden Coffee, an innovative company providing high-quality specialty coffee in a convenient instant form. Josh opens up about Sudden Coffee’s rebranding, including re-identifying their target customer and choosing the right brand-development partner. Tyler and Josh later dive into the importance of balancing data and storytelling when creating effective marketing campaigns.
Finally, Josh gives his key takeaway: to look outside your company for solutions and not focus solely on engineering solutions in-house. He emphasizes the value, especially with startups, in looking outward to source ideas and information for new and creative solutions.
EP 54: Sustained Marketing Success with WD-40's Garry Ridge
In Episode 54, Tyler is joined by WD-40s Garry Ridge, and the pair of CEOs geek out on all things branding, marketing, and leadership. Garry provides enlightening insights around leveraging a brand's culture for sustained marketing success.
Tyler and Garry go on to discuss the changing retail landscape, customer education, and the biggest skill set marketing leaders seem to lack today. Garry also touches on WD-40's international marketing insights and how marketing leaders can drive employee engagement.
Before the interview, Tyler and Jen discuss Google's addition of short URLs for Google My Business listings and the ensuing land grab as marketing leaders race to secure their preferred URLs, such as g.page/fidelitas.
Join Tyler, Jen, and Garry in episode 54's deep dive into sustained marketing and branding success.
Timestamps
00:00 - Intro
01:40 - What’s in the News
06:15 - Featured Guest | Garry Ridge
07:25 - Marketing Tips for Employee Engagement
08:22 - Senior Culture
10:40 - Product Innovation
12:45 - International Marketing Strategy
14:35 - Global Customer Research
18:19 - WD-40 Brand
20:00 - Agency Relationships
21:00 - What’s Working for WD-40
22:19 - Educating Customers of WD-40 Uses
24:35 - Skill sets Marketing Leaders are Lacking
26:32 - Tips for Media Interviews
29:33 - How to Maintain Brand Success
31:15 - Garry's Key Takeaway
32:05 - Outro
EP 53: Amazon vs Everybody with Samsonite’s Charlie Cole
In episode 53 of the Lion’s Share Marketing Podcast, Charlie Cole, Global Chief eCommerce Officer of Samsonite and Chief Digital Officer at Tumi, returns to talk with Tyler about eCommerce, Amazon, and the challenges of eCommerce.
If you missed Charlie’s first appearance on the podcast, go back and check out Episode 14.
Before the interview, Tyler is joined by one of Fidelitas' PR Interns, “Intern Tyler"- his parents have great taste! The pair of Tylers discuss intern Tyler’s experience at Fidelitas, what he’s learned, and where his next steps will lead. Then, the pair discuss Pinterest, its recent move to go public, its path to profitability, and what that means for marketers.
Later in the podcast, Tyler and Charlie dive into recent developments in the eCommerce space and how brands are maneuvering them. After an in-depth discussion about the impact of Amazon on merchants, Tyler and Charlie discuss Instagram’s movement into direct eCommerce and how it will affect both brands and the user experience. Charlie then gives some insight into how to leverage AI for better sales and customer retention.
Finally, Charlie gives his key takeaway, reminding listeners that data is not a strategy. As useful as data can be, it is only as valuable as the actions the data helps you reach.
Join Tyler, Intern Tyler, and Charlie Cole in this dynamic conversation around digital marketing and eCommerce strategy.
Timestamps
00:00 - Intro
01:28 – Intern Tyler
02:30 – What’s in the News
10:58 – Featured Guest | Charlie Cole
11:42 – Changes to the Marketing Landscape
12:05 – Amazon
26:00 – Instagram's Product Checkout Functionality
31:59 – Leveraging AI
34:27 – Charlie's eCommerce Hot Take
38:28 - Key Takeaway
40:15 – Outro
EP 52: Flipping the Script with Oren Klaff
Another popular guest returns to the Lion's Share Marketing Podcast in Episode 52 as Oren Klaff, Author of Pitch Anything, returns to the studio at Fidelitas Headquarters for a one-on-one conversation with Tyler about pitching, framing, and flipping the script.
If you missed Oren's first appearance on the podcast, we strongly recommend listening to it first here.
Tyler and Oren take a deep dive into advanced pitch tactics that will serve marketing leaders well, plus Oren dishes on his upcoming book, Flip the Script. Oren also discusses his strategy for analyzing the marketing angle of investment deals at his firm, Intersection Capital.
Before the interview, Moises fills in for Jen and talks with Tyler about the future of advertising and voice. Google has already begun testing the implementation of local ads on the Google Home device. Tyler and Moises discuss future opportunities for advertisers with a focus on maintaining the user experience (chalk that one up to a skeptical "we'll see", for those of you scoring at home).
By the way- have you left us a review yet? If not, we'd be honored if you did!
Timestamps
00:00 - Intro
01:38 - What's in the News | Ads for Google Home and Amazon Echo
06:57 - Featured Guest | Oren Klaff
07:33 - Winter Is Coming
12:02 - Time is of the Essence
15:01 - A New Frame
16:50 - Being Out-Framed in a Pitch
24:17 - Controlling Email Conversations
28:04 - Biggest Fear When Working a Deal
31:05 - Flipping the Script
34:35 - Telling a Great Story During a Pitch
41:21 - Webinar Methodology
44:17 - Oren's Upcoming Book
45:47 - Key Takeaway
49:51 - Outro
EP 51: The Latest in Search Engine Optimization and Google's Anti-Trust Issues with SparkToro's Rand Fishkin
In Episode 51 of Lion's Share Marketing Podcast, Tyler and Jen discuss the new in-app purchase feature on Instagram. Then, we welcome back Rand Fishkin, former Co-Founder of Moz and the Founder of SparkToro, a new audience intelligence resource.
Tyler and Jen start with discussing the growing use of social media for e-commerce and retailers. Jen brings up the popularity of the Instagram's new feature to support e-commerce stores with in-app purchases, and Tyler discusses the underlying financial aspects like the potential regulation of influencer marketing by Facebook.
Then, Tyler speaks with Rand Fishkin about the latest updates regarding SparkToro. Rand then discusses the common issues with survey questions and formatting that lead to possible bias by brands and their marketing leaders. Then, Rand and Tyler discuss Google's ongoing anti-trust issues and where SEO is headed. Spoiler alert: subscribing to this podcast WILL help your search rankings. We think.
Finally, Rand gives his final piece of advice: the value of on your own website and email list is far greater than that of social media platforms, which will always control access to their users.
Join Tyler, Jen, and Rand in their discussion on SparkToro, Google, market research, SEO, and more!
Timestamps
0:00- Intro
1:14- What's In the News
7:28- Featured Guest | Rand Fishkin
8:52- Sparktoro
14:13- Common Mistakes when Conducting Marketing Research
20:30- Recent Changes in Search Engine Optimization
26:34 -Ranking Signals and Domain Authority
31:02- Advice on SEO Strategies
33:55- Advice on SEO Agencies
33:55- Key Takeaway
37:16- Outro
EP 48: Cleaning Up Your Marketing | Christina Volgyesi
In episode 48 of Lion’s Share Marketing Podcast, Tyler and Jen cover some of the hottest controversies in the influencer marketing space. Then Tyler speaks with Christina Volgyesi, Director of Marketing at Dr. Bronner’s, a global leader of socially and environmentally responsible soap, hair, and body care products.
Before the interview, Tyler and Jen discuss the changes and challenges in the “age of the influencer marketing”. They take a look at one of the recent influencer marketing controversies regarding Brittany Dawn Fitness and the challenges with influencers entering the business field. Tyler and Jen advise taking caution when working with influencers and the importance of strong client-influencer communication.
Then Tyler speaks with Christina about the history of Dr. Bronner’s and their impact in the growing market of organic and socially responsible products. Dr. Bronner’s is rooted in the foundation of their “Peace Plan.” They've continued to use their influence to impact the world for good, using their 6 cosmic principles as a guide in all their endeavors, including marketing.
With Christina discussing the origin and founding principles at Dr. Bronner’s, she also dives into their evolution as they expand their impact and partner with various charitable organizations and causes. She touches on Dr. Bronner’s unique approach to its online and brick-and-mortar presence, the challenges that come with prioritizing the various charity and campaign messages, and the growing market of organic and health-oriented consumers.
Finally, Christina signs off with her final piece of advice, to make sure marketing leaders are authentic in the actions they take, stories they tell, and messages they send, because at the end of the day, long-term brand loyalty is rooted in authenticity.
Join Tyler, Jen, and Christina in their conversation about authenticity and transparency in the evolving world of marketing.
Timestamps
0:00- Intro
1:18- What's In The News
6:30- Featured Guest | Christina Volgyesi
7:02- What is Doctor Bronner's Soap?
10:35- Growing Competition In Niche Markets
12:35- Brand Support for Retailers
14:30- Marketing Campaigns
17:45- Brand Experience
22:00- Collaboration
24:00- Marketing Challenges
26:40- Key Takeaway
27:14- Outro