EP 72: Sound Marketing Strategies with Bose
In Episode 72, Tyler and Jon discuss the launch of Pinterest Trends, which will offer an overview of top searches on the platform. Tyler shares that the Pinterest 100 report is another great tool for marketing leaders to leverage their content marketing strategies.
Next Tyler welcomes Crystal McKenzie, the head of Marketing and Brand Partnerships for Emerging Wearables at Bose, onto the podcast. Crystal dishes on Bose’s emerging wearables and their marketing strategy for some of Bose's lesser-known (but just as cool!) products. Crystal also addresses how marketing leaders can avoid complacency while creating campaigns and advises our listeners to surround yourself with people that elevate you.
Tyler and Jon's Words of Twisdom featured a quote by Jamie Turner via @Mayple_com this week. Join Tyler, Jon, and Crystal for more insight on how to improve your marketing strategies and launch groundbreaking products.
By the way - have you left us a review yet? If not, we'd be honored if you did!
Timestamps
00:00 - Intro
01:36 – What’s in the News | Pinterest Trends
04:11 – Featured Guest Crystal McKenzie
05:08 – Crystal's Role at Bose
06:07 – Bose's Marketing Strategy for Emerging Wearables
08:00 – Feedback from Launching Products
09:08 – Launch Strategy for Bose Frames
12:36 – Bose's Key Marketing Channels
15:58 – Consumer Education and Creating New Categories
16:58 – Direct to Consumer vs Third Party Retailers
18:14 – Strategy for In-Store Customer Education
21:34 – Long Term Effect on Brand Perception
23:28 – Customer Longevity
25:19 – Bose AR
27:55 – Future of Emerging Wearables
29:31 – Evolving Marketing Strategies for Bose
30:49 – Co-marketing Opportunities
33:03 – Focus Groups
35:07 – What’s Next for Bose
35:57 - Key Takeaway
38:25 - Words of Twisdom
40:31 - Outro
What's In the News
EP 71: Turning Over a New Leaf in CBD Marketing
In Episode 71, Tyler and Jon share that Canva has video editing capabilities in the works for 2020. This tool will be useful for digital marketers already using Canva for light design work. Tyler emphasizes that more brands and agencies are seeking to create content more frequently and Canva will be a great tool for designers to accommodate that demand in a cost- and time-efficient manner.
Next, Tyler welcomes our friend and client, Eric Raszewski, Head of Sales at Nutralife Wellness,to the show. Eric shares how he ended up joining the CBD industry on a whim before going on to become an established thought leader in the industry. He elaborates on the key components it takes for Nutralife Wellness to maintain an advantage as both a B2B and D2C brand.
Eric gives insight on the vast differences in marketing CBD and a dishes on the biggest mistakes marketers are making in the industry. Overall, Eric encourages focusing on creating a solid product while building brand loyalty.
Tyler and Jon's Words of Twisdom, featured @ELONMUSK this week. Join Tyler, Jon, and Eric for more insight on how to improve your marketing and sales strategy and grow your brand.
By the way - have you left us a review yet? If not, we'd be honored if you did!
Timestamps
00:00 - Intro
00:58 - What's in the News | Canva Launching Video Editing Capabilities
05:50 - Featured Guest | Eric Raszewski
06:43 - How Eric Joined the CBD Industry
08:05 - Various Nuances in Marketing CBD
09:16 - Cannabis and CBD Market Confusion
14:18 - Nutralife's B2B Vetting Process
17:17 - Challenges Marketers Face in the CBD Industry
18:15 - FDA Warning Against False Claims by CBD Brands
18:50 - Nutralife's Marketing Strategies
19:41 - Eric's Take on LinkedIn
20:30 - Nutralife's D2C Marketing
22:55 - Integrating Sales and Marketing Strategy
24:39 - Assessing Brand Challenges
26:41 - Building Brand Loyalty for Consumers
29:29 - Biggest CBD Marketing Mistakes
32:30 - A Bonus CBD Joke!
33:29 - Eric's Key Takeaway
35:47 - Words of Twisdom
40:03 - Outro
What's In the News
EP 70: Organic Social Media Success with Pura Vida Founder Griffin Thall
In Episode 70, Tyler and Jon share that brands on Twitter will be able to hide replies to tweets. The beta testing has shown that this adjustment has helped brands eliminate tweets from trolls while controlling the motive and narrative of tweets. Tyler adds that this option will also help brands that lack in the area of customer service or under deliver for their customers. Overall, this tool is a major plus for brands that are already active on Twitter.
Next, Tyler welcomes Griffin Thall, Co-Owner and Founder of Pura Vida, to the show. Griffin shares his 10 year process in building Pura Vida into a successful brand. With a background in marketing, Griffin shares key strategies and ways to develop brand loyalty. He also dishes on Pura Vida's social media strategy.
Griffin encourages listeners to focus on the quality of their content and photography. This strategy has brought Pura Vida tremendous success and has been aided through influencer collaborations and running Instagram ads with content creators.
Tyler and Jon's newest segment, Words of Twisdom, featured @REBECCARADICE this week.
Join Tyler, Jon, and Griffin for more insight on how to improve your social media presence, marketing strategy and grow your brand.
By the way - have you left us a review yet? If not, we'd be honored if you did!
Timestamps
00:00 - Intro
01:03 - What's in the News | Brands Hiding Replies on Twitter
06:52 - Featured Guest | Griffin Thall
07:17 - Pura Vida's Origin Story
07:43 - Building a Brand
08:23 - Strengthening Weak Spots Outside of an Area of Expertise
09:00 - Keys to Success
10:13 - Implementing an Effective Cause Marketing Strategy
11:50 - Most Effective Channel for Pura Vida
12:41 - Selling Through Amazon
13:00 - Migrating Customers from Amazon to Pura Vida Website
13:48 - Pura Vida's Public Relations Strategy
14:42 - Connecting Social Media to Sales
15:07 - Growing an Organic Social Media Following
16:13 - Successful Social Media Promotions
17:11 - Pura Vida's Influencer Marketer Strategy
18:24 - Paid Ads on Instagram
18:49 - Pura Vida's Biggest Marketing Challenge
19:58 - Creating Quality Content
22:13 - Key Takeaway
23:11 - Words of Twisdom
26:00 - Outro
What's In the News