Ep 33: Adobe Acquires Magento with Kalen Jordan of Commerce Hero
In Episode 33, Kalen Jordan, the Founder of Commerce Hero and host of the Mage Talk Podcast, talks about all things E-Commerce and the recent news of the acquisition of Magento by Adobe.
Kalen begins by giving his thoughts on the acquisition from the top down and shares some of his knowledge around Adobe's purchase of Magento and the ecosystem that comes with it. He and Tyler discuss Adobe providing what looks to be a permanent home for the Magento product and its community hundreds of thousands of developers, agencies, and merchants.
Tyler and Kalen continue to discuss Magento and the future possibilities it has within the Adobe family. They speak on how this move could effect new and current clients, and what new innovations Adobe might have in store for Magento. Kalen also shares his advice for merchants who are looking to re-platform this year and discusses the process he uses when hiring a new developer- it involves goats!
Join Tyler and Kalen in this special edition of the Lion’s Share Marketing Podcast on all things Magento and Adobe and how the acquisition affects the eCommerce industry.
Timestamps
00:00 – Intro
00:43 – Featured Guest Intro | Kalen Jordan
02:01 – Acquisition of Magento by Adobe
05:46 – Effects of the Merger
10:58 – Future of Magento
15:44 – Advice for Merchants Looking to Re-Platform
20:07 – What to look for in a Developer
21:01 – Hiring Great Talent
23:06 – IRCE
27:07 – Should You Keep Development Work In-House or Outsource It?
32:00 – MageTalk Podcast
33:16 - Outro
Ep 32: Getting the Most Out of Your Advertising Agency | Karl Sakas
In Episode 32, Karl Sakas, President of Sakas and Company, shares his knowledge on marketing agencies and client relationships.
Karl starts off by talking about the different ways agencies fail their clients and vise versa. He discusses the various types of questions Marketing Leaders should be asking, as well as what an ideal case study looks like when utilizing the S-T-A-R framework. He shares his expertise as an agency consultant and emphasizes the importance of maintaining an effective procedure when it comes to budget and keeping the client updated. He goes on to discuss the three different agency pricing models and how it ultimately comes down to the client’s budget, confidence, and desired result.
Tyler and Karl continue the conversation by discussing the common trends seen in successful agencies. Karl talks about the onboarding process for new clients and how to utilize a pre-kick off survey to gain a better understanding of their expectations and what they are trying to accomplish. He goes on to talk about the ways to be a good client and partner. Karl shares his tips on growing an agency and the importance of recognizing that successful strategies vary based on the number of clients involved.
Karl ends the conversation by giving his key advice on leading an agency or marketing team, which is to focus on making yourself needed but not necessary.
Join Tyler, Andy, and Karl in this conversation on agency and client relationships.
Timestamps
00:00 - Intro
00:52 - What’s in the News | GDPR
12:53 - Featured Guest Intro | Karl Sakas
13:17 - Where Agencies are Failing their Clients
14:05 - How Clients are Failing their Agencies
15:12 - Types of Questions to Ask
16:17 - Ideal Case Study
17:50 - Red Flags When Talking to Agencies
19:17 - Agency Pricing Models
21:17 - Successful Trends in Agencies
22:55 - Onboarding Process for an Agency
25:16 - How to be Better Clients
27:02 - Time to Cut Ties
28:52 - Abandoning the RFP
33:43 - When a Client Should Use an Agency
38:23 - Tips on Growing an Agency
41:45 - Steps When Starting an Agency
44:25 - Agencies and Underpricing
46:32 - Blood & Sand Cocktail
48:31 - Key Take Away
49:57 - Outro
Ep 31: Oren Klaff Teaches Us How to Pitch Anything