EP 65: How Marketing Tips with Seirus Innovation's Danica Carey
In Episode 65, Tyler and Jon discuss Google's new Ads feature, which allows you to see important shopping cart metrics from your shopping campaigns. You will be able to see what your margins with cost of goods sold and other key metrics built right into your dashboard.
Then, Tyler welcomes Seirus' Director of Marketing Operations, Danica Carey, into the studio.
Danica shares how Seirus started out of a garage in San Diego and grew into a prominent winter clothing brand. She goes on to discuss Seirus' procedures to measure social campaigns and how they are able to constantly bring new products into the market successfully. Danica also touches on Seirus’ email segmentation strategy, tips for amazing content creation, and how to improve your marketing strategy. Finally, Danica shares her biggest takeaway for marketers looking to grow.
Tyler and Jon also debut their a new segment on the podcast: Words of Twisdom! Every week they will highlight a particular wise tweet (Shoutout to @CaseyA for the first tweet to be featured!).
Join Tyler, Jon, and Danica for more insight on how to improve your marketing strategy and grow your brand.
Timestamps
0:00 Intro
1:04 What’s in the News | Google Ad Campaign Metrics
4:47 Featured Guest | Danica Carey
6:30 What is Seirus?
8:41 Most Important Marketing Channels
10:14 How To Track Your ROI On Social Campaigns
11:40 Planning Marketing Content for Seasonal Brands
14:27 Bringing New Products to the Market
16:58 Targeting Your Message For Different Sets of Customers
20:26 Seirus’ Email Segmentation Strategy
22:45 Tips For Great Content Creation
24:20 How To Improve Your Marketing Strategy
29:16 Key Takeaway
30:35 New Feature! | Words of Twisdom
32:50 Outro
What's In the News
Google Shopping Ads | New Cart Metrics
EP 64: Marketing Your Corporate Culture with Office1's Bailey Rogers
In Episode 64, Tyler and Jon discuss YouTube’s new upfront offering, which allows advertisers to reserve ad placement up to 4 months out. Advertisers can now reserve their ad placements around key events like Black Friday or primary elections without upfront payment. Then, Tyler welcomes Bailey Rogers, the Director of Marketing at Office1, into the studio.
Bailey’s career began in finance for Office1 dealing with accounting, financial analytics, and acquisitions. He then identified an opportunity for growth through a new marketing strategy. He presented the idea to Office1's leadership, which led his appointment as the Director of Marketing.
Bailey gives us an inside scoop on Office1 and how they transformed office technology for businesses across the globe. He also touches on Office1’s unique brand positioning, developing a culture of synergy between each department, and ways to find the perfect marketing agency for your brand. Finally, Bailey shares his biggest takeaway for marketers looking to grow.
Join Tyler, Jon, and Bailey for more insight on how to build and grow your brand.
By the way- have you left us a review yet? If not, we'd be honored if you did!
Timestamps
0:00 Intro
1:04 What’s in the News | YouTube Selling Upfront Ad Placements
4:47 Featured Guest | Bailey Rogers, Director of Marketing at Office1
5:13 What is Office1?
5:45 Bailey’s Marketing Background
7:18 Office1’s Unique Brand Positioning
11:22 Implementing Brand Strategy at the Employee Level
14:08 Identifying Growth Opportunities
17:08 Office1’s Digital Marketing Strategy
20:36 Coordinating Your Sales and Marketing Teams
22:53 Leveraging Sales Data in Your Marketing Strategy
24:43 Finding The Perfect Marketing Agency
28:00 Key Takeaway
29:48 Outro
What's In the News
EP 63: Shooting for a Great Customer Experience with STI’s Tony Pignato
In Episode 63, Tyler and Jon discuss Facebook’s new story advertising feature. Users can now message their favorite brands directly through Facebook, Instagram, and Facebook Messenger. Tyler and Jon warn brands to not leave leads and sales on the table and to use story ads to develop a relationship with potential customers.
Then, Tyler welcomes Tony Pignato, the Chief Marketing Director at STI, into the studio.
Tony’s career began in the military where he served 20 years in the army. He then decided to work in the firearms industry with the largest online gun retailer in the world, BudsGunShop.com. He fell in love with the marketing aspect of the business and built their marketing infrastructure while earning his bachelor’s degree. His experience and love for what he does led him to work with STI International, the maker of the world's best shooting handgun.
Tony gives us an inside scoop on STI and how they rebranded from being a niche product in the sport of competitive shooting to a product for anyone interested in purchasing a high-quality handgun. He also touches on the 2011 experience, leveraging events to drive sales, and different ways to communicate with your audience in a heavily regulated industry. Finally, Tony shares his biggest takeaway for marketers looking to share their story.
Join Tyler, Jon, and Tony for more insight on how to build your brand and how to develop an outstanding customer experience.
By the way- have you left us a review yet? If not, we'd be honored if you did!
Timestamps
0:00 Intro
1:21 What’s in the News | Facebook Story Ads
5:18 Featured Guest | Tony Pignato
5:43 What is STI?
9:06 Tony’s Military and Marketing Background
16:50 Rebranding STI
22:00 Developing A Unique Customer Experience
31:10 Leveraging Events & Retail Partners To Drive Sales
35:35 Advertising with Significant Digital Marketing Restrictions
50:26 Most Effective Marketing Channel
53:05 Key Takeaway
55:18 Outro
What's In the News