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Now displaying: March, 2017

Ep 6: Stronger Content, Social, & Search | Jeff Johnson 0

Mar 27, 2017

In Episode 6 of the Lion’s Share Marketing Podcast our featured guest, Jeff Johnson, offers insight into stronger content, social, & search as well as what small business owners and marketing teams can do to overcome them. Jeff begins by narrating his experiences working with small businesses and how this influenced him to launch The National Association for Small Business Digital Marketing (SBDM). Jeff explains that the mission of SBDM is to connect small business owners and marketers with the best digital marketing minds, tools, and resources in the country to help them grow their business faster in our evolving digital world.

In addition, Jeff identifies the top 3 issues in digital marketing. The first of those issues is content marketing; he explains that it is important to understand how to create valuable content, how to repurpose content and how to do it correctly. The second issue that Jeff identifies is social media; he discusses the challenges of maintaining and effective and balanced presence on social media that allows businesses to develop connections and relationships with their customers. Jeff clarifies that rather than looking at all the social media platforms as different strategies, marketers should focus on how they are working together and if they are working together to achieve the bigger picture. Rather than trying to be present on all social media platforms, business should select the one where they can reach their target markets. The last issue that Jeff introduces is search marketing and how small business owners can use this tool to their benefit.

Host Tyler joins the conversation and discusses the importance of using free tools such as Google Analytics to gain a better understanding on the effectiveness of different platforms. He also encourages marketers not to be scared of the data and make the necessary changes when needed. Join us in this conversation about the current issues with digital marketing and how to overcome them. Listen for more information about SBDM and the upcoming national summit that will be hosted in sunny San Diego.

Time Stamps

00:00 – Episode Welcome
00:19 – What is Marketing?
02:31 – Co-hosts Introduction
03:07 – Featured Guest Introduction
03:22 – What’s in the News Today | “Capture Attention with Updated Features for Video Ads”
08:21 – Tools for Video Ads
12:22 – Tips for Video Ads
14:30 – Featured interview with Jeff Johnson
15:51 – Jeff’s Background
17:12 – National Association for Small Business Digital Marketing
18:13 – Top 3 Digital Marketing Issues
22:10 – Advice to Marketing Leaders for 2017
23:49 – Episode Key Takeaway
25:06 – Google Analytics
26:32 – Small Business Digital Marketing National Summit 2017
29:28 – Stay Connected with Jeff | National Summit 2017 Promo Code
33:40 – Closing Comments
34:34 – Episode Outro

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes

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Ep 5: Marketing to Millennials | Tom Hume 0

Mar 7, 2017

In Episode 5 of the Lion’s Share Marketing Podcast our featured guest, Tom Hume, offers insight into techniques to attract Millennials to purchase established products. Tom begins by retelling his success in reducing the average age of Toshiba buyers from 48 year olds to 38 year olds. After conducting research, he found that Toshiba computers were regarded as high quality products, they did however fall short in terms of aesthetics and innovation. Because of this, Toshiba was struggling to reach a younger audience with whom Apple was having great success.

In an attempt to reach Millennials, Toshiba began to modify their mobile and social media approach. Tom and his team began to focus on the story rather than simply listing the specs of their products. They created more video content through which they were able to showcase their products’ features in an unique and entertaining way that consumers could connect with. Tom shares an experiment Toshiba conducted in which they placed their new ultrabooks in people’s bags without their knowledge to demonstrate the unnoticeable weight of the computers. Through this experiment, Toshiba was able to collect testimonials and engage consumers by posting footage of the entire process on Facebook to encourage people to guess when the computers were placed in the bags.

Later, Toshiba created various films to engage and attract consumers, especially millennials. Tom states that this approach was very successful and consumers were seeking the stories they were creating. Tom explains that good storytelling starts with a deep understanding of your consumer and being able to specify what differentiates your product. Tom shares what he believes to be the most effective method to get your material viewed and recognized by consumers and how to get started with storytelling. Join us in this conversation about reaching millennials through storytelling, the importance of researching your target market and understanding your product’s unique attributes. Listen for more about techniques and practices to retain your existing consumers while attracting new ones.

Time Stamps

00:00 – Episode Welcome
00:20 – Co-hosts Introduction
00:50 – What’s in the News Today | “Proximity to Searcher is the New #1 Local Search Ranking Factor”
05:14 – Featured Interview with Tom Hume
06:07 – Marketing to Millennials | Toshiba’s Approach
13:03 – How to get high consumer engagement
14:00 – Digital Story Telling | Ultrabook Experiment
18:15 – Satellite Click | Toshiba One Hand Challenge
20:00 – Toshiba’s Films | Millennials Response & Involvement
29:30 – The role of storytelling in reducing the average age of Toshiba’s buyers
32:38 – How to use storytelling to reach target market
35:02 – Cure JM Foundation
40:12 – Episode Key Takeaway
41:49 – Closing Comments
42:12 – Jokes – Sushi
43:00 – Episode Outro