Maintaining Effective Operations with Joshua Johnston
Tyler and Jon discuss the recent events causing Peleton’s stock to drop and the importance of ensuring product placement opportunities aren’t detrimental to a brand’s image.
Tyler is joined by Josh Johnston, founder of 321 Pocket Ops, to discuss how to effectively scale operations, the effects of inflation and the talent acquisition war on the PR and marketing landscape, and tips for brands on evaluating the agencies they partner with.
Josh’s final thought to listeners is to utilize P&L as the main metric as success in lieu of attribution as challenges loom for the industry. Josh emphasizes the importance of transparency for both brands and agencies to build strong relationships with one another.
Join Tyler, Jon, and Josh for insight on how brands and agencies can maximize the value of their strategic marketing partnerships.
A/B Testing: The Value of Split Testing Your Landing Pages
Lucrative eCommerce Ventures with Ben Knegendorf
Evolving Into A Global Brand with Shiri Hellmann
In Episode 111 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the breaking news that Bronto, an email marketing software, coming to an end in May of 2022. They discuss how Bronto was overtaken with other options due to the overcrowding of the email marketing space. They commented that market leaders can never become too attached to their software. Tyler and Jon also mention that the team at Fidelitas are more than happy to help with migrating over from Bronto to any other platform. (See FidelitasDevelopment.com for details)
Then Tyler introduces Shiri Hellmann, The Vice President of Marketing at SodaStream. Hellman dishes on her career path leading up to leading SodaStream's US marketing. Tyler and Shiri go on to discuss the different factors of her marketing strategy working for an independent company versus being a part of a global entity like Pepsi. In addition, Shiri gives some insight into how to market the same product with various global narratives. Shiri ends the podcast by providing listeners with a key takeaway: to have fun, because if you don’t have fun it’s not going to be worth it. There are ups and downs, but by the end of the day you have to want to get up again.
Join Tyler, Jon, and Shiri for insight into the role of global marketing and communications strategies and ways to be creative when faced with various marketing challenges and opportunities.
Bridging the Gap Between Native Mobile Apps and The Web
In Episode 110 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Google’s commitment to removing third-party cookies. While the moves do limit cookies, it merely ensures that Google is no longer making new technology to track people on a personal level. Tyler and Jon discuss this step towards balancing the privacy of the consumer with appeasing advertisers on Google. They recognize that the overarching issue of the balance between privacy and ads is rooted in outdated telecommunication rules written before modern technology.
Then, Tyler introduces Stephanie Cox, VP of Sales and Marketing at Lumavate, a low-code platform to assist marketers in creating Progressive Web Apps (PWA). Stephanie highlights the emerging importance of Progressive Web Apps that take up less space and don’t require app store downloads like native apps do.
Tyler and Stephanie discuss the diverse uses of a PWAs in e-commerce, B2B, and the next steps after launch for marketing leaders. Stephanie ends the podcast with a key takeaway and a book recommendation: never build a native mobile app again and read “The Four Agreements: A Practical Guide to Personal Freedom”.
Join Tyler, Jon, and Stephanie for an illuminating discussion about the new world of PWAs and how to increase sales through product-led engagement.
Revolutionizing Brand Growth with AI Technology from Vizit
In episode 109 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the hits and misses of this year's Super Bowl ads. While Tyler and Jon praised Bud Light’s seltzer ad and Uber Eats’ Wayne’s World commercial, the two discussed the shortcomings of Toyota’s Paralympic ad with low brand recall and Oatly’s bizarre jingle. The pair agreed that this year’s ads had more winners than losers, but only if marketers can ensure brand recall and map out logical next steps for viewers in their journey to purchase.
Then, Tyler introduces Jehan Hamedi, the Founder and CEO of Vizit, a visual intelligence software company working to measure the effectiveness of visual content, imagery, and design. Jehan describes the previously untapped world of image optimization and explains how Vizit empowers marketers to enhance their visuals with data.
Tyler and Jehan discuss Vizit’s role in media buying strategies, landing page optimization, and conversion rate optimization while touching on which data points marketers should value more. Jehan ends the podcast with his key takeaway: empower your colleagues with data so that visual content will resonate with audiences. Let the visuals do the hard work.
Join Tyler, Jon, and Jehan for an insightful journey into the world of measuring the impact of visuals on consumers and the future of visual marketing content at large.
Timestamps
00:00 - Introduction
00:53 - What’s in the News: The hits and misses of Super Bowl ads
12:34 - Featured Guest: Jehan Hamedi of Vizit
13:15 - What is Vizit?
14:00 - The untapped market of image optimization
15:30 - Vizit’s role in SOP and media buying strategies
19:47 - How Vizit optimized Master Lock’s thumbnails on Amazon
26:13 - Marketers undervaluing visual data points
29:08 - Super Bowl ad rundown
36:24 - Marketing Vizit as a young software company
39:16 - What’s next for Vizit?
44:09 - Jehan’s Key Takeaway
46:08 - Outro
What's In the News
Super Bowl Ads
Amazon Business Strategy Insights with Isaac Kuhlman - EP 108
In Episode 108 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news on Robinhood's brand crisis and how they have been taking a huge beating. In short: Robinhood didn't have a bad crisis communications plan, it just didn't have a plan, period.
Tyler then goes on to introduce Isaac Kuhlman, an Amazon coach. Isaac talks about how he got into the business of working with Amazon and how his strategy comes from taking complicated things and making them simple. Isaac explains his tips and tricks on how to become a successful seller on Amazon, the biggest mistakes sellers make, and what it takes to get those five star reviews.
Isaac shares tips for Amazon marketing and even more advanced strategies to scale to six figure sales numbers and beyond. In addition, Isaac takes us behind the scenes of Amazon merchant support and how to deal with Amazon when you are in dispute with their customer service. Tyler and Isaac also discuss Isaac's favorite software tools for Amazon merchants.
Then Isaac provides his key takeaway of always building a plan and to focus on advertising, ranking, and selling on Amazon.
Join Tyler, Jon and Isaac in this episode on how to grow your brand- and your bottom line- with these top Amazon strategies.
Timestamps:
00:00 - Intro
02:07 - What’s in the News: Instagram Professional Dashboard for Creators
07:04 - Featured Guest: Isaac Kuhlman
07:31 - Isaac’s Career Path Leading to Amazon
12:29 - Biggest Mistakes Amazon Sellers Make Today
16:47 - Isaac’s Favorite Review Building Strategies for Amazon Merchants
19:47 - What’s Needed to Scale Businesses on Amazon to Six Figures and Beyond
21:55 - Tips For Marketing and eCommerce Leaders
27:50 - More Advanced Amazon Strategies From Merchants
30:01 - Amazon’s Merchant Support
31:26 - Advice For Merchants Dealing With Amazon
33:36 - Isaac’s Favorite Software Tools For Amazon
35:30 - Key Takeaway
37:50 - Outro
What's In the News
Grooming Your Brand for eCommerce Success with Scotch Porter's Calvin Quallis - EP 107
In Episode 107 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the dispute between Australian Parliament and Google over a recent bill that would require Google to pay publications. The search engine has threatened Australia with pulling their services completely if further negotiations are not held. Tyler and Jon weigh the benefits of maintaining Google services in Australia with the losses the company will have to take if the bill is passed.
Then Tyler introduces Calvin Quallis, the founder of Scotch Porter. Calvin details his journey to the creation of the self-care company rooted in his mother’s own work at a barbershop. Seeing how people felt transformed leaving the shop with their new look really stuck with Calvin.
Tyler and Calvin speak on the importance of both offline and online sales, balancing risk with self-forgiveness, and building emotional relationships with consumers. The two also consider the risks of relying on rented-channel marketing.
Calvin ends the podcast with his key takeaway: be kind to yourself, take more risks, and you can’t pay your way to the top.
Join Tyler, Jon, and Calvin for insight into the relationship between consumers and brands as well as the newest marketing challenges for self-care brands in the pandemic.
Timestamps
00:00 - Introduction
01:11 - What’s In The News: Google Threatens to Pull Search Engine Services in Australia
07:48 - Featured Guest: Calvin Quallis
08:16 - Calvin’s Early Life and Career Path
13:10 - Scotch Porter’s Brand Growth and Development
14:52 - The Unique positioning of Scotch Porter as a holistic self-care brand
16:19 - Essential Marketing Channels for Scotch Porter
17:09 - Vetting Micro-Influencers for Marketing Purposes
18:42 - Biggest Scotch Porter Opportunities in 2021
20:24 - Calvin’s Advice to His Younger Self
22:28 - Greatest Marketing Challenge for Scotch Porter
25:40 - Black Friday Promotions for Scotch Porter
26:52 - Self-care products in the Pandemic
28:15 - Calvin’s Key Takeaway
30:02 - Outro
What's In the News
Effective Retail Marketing Strategies to Adopt with Black Diamond Equipment
EP 105: The Pulse of the Ad Industry with American Advertising Federation President Steve Pacheco
In Episode 105 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss disagreements between tech leaders Facebook and Apple regarding Apple’s new privacy changes, as well as the impact of those changes on small businesses. They discuss the privacy changes' effects on marketers with mobile marketing campaigns and data linked to individuals.
Then Tyler introduces Steve Pacheco, the President and CEO of the American Advertising Federation (AAF). Pacheco dishes on his career path that lead him to the AAF and what drove him to his start in the Ad Industry.
Tyler and Steve go on to discuss challenges brought on by the pandemic for marketing leaders and the lasting impact on the industry. In addition, Tyler and Steve touch on company culture, opportunities, and inefficiencies in the industry. Steve then goes on to explain why the AAF matters and the benefits of membership.
Steve ends the podcast by providing listeners with a key takeaway, that this moment in time will pass and we will come out of it stronger and better prepared to take on what comes next.
Join Tyler, Jon, and Steve to navigate the marketing industry and advertising trends through and after the pandemic.
Timestamps
00:00 - Introduction
03:13 - What’s In The News: Facebook Criticizes Apple’s Privacy Changes
09:02 - Featured Guest: Steve Pacheco
11:02 - Steve's Career Path Leading to the AAF
17:18 - AAF Through the Pandemic
20:30 - Insourcing vs. Outsourcing for Brands
22:50 - Quality Available Talent in the Industry
26:52 - Advice For Young Marketing Leaders
29:17 - Trends in Brand Agency Relationships
31:48 - Biggest Opportunity For Marketing Leaders
36:28 - Industry Challenges Post Pandemic
38:35 - Digital Transformation
43:09 - AAF Membership Benefits
48:02 - Best Agency To Hire
52:18 - Steve's Key Takeaway
59:55 - Outro
What's In the News