Timestamps
00:00 - Intro
01:42 - All the Jokes
11:56 - Outro
EP 74: Marketing a Startup Beverage Brand with O2’s Eric Le
In Episode 74, Tyler and Jon discuss NBC Universal's announcement of its new streaming service, Peacock (coming this July). Tyler ponders if users will get to a point of subscription fatigue, with existing options like Hulu, Netflix, HBO, and Disney Plus already amounting to the equivalent of a modest cable bill. How many more subscriptions will users pay for?
Next, Tyler welcomes Eric Le, the Vice President of Marketing at O2 Natural Recovery, onto the podcast. Eric shares some of the key factors of success for beverage marketing. He discloses the key differences in O2 Natural Recovery and other leading sports drinks and dishes on his marketing processes when expanding into new markets. Eric encourages marketers to get creative, try new ideas, and to back it all up with sound thought and good intentions.
Tyler and Jon's Words of Twisdom feature @Himani_Kankari this week. Join Tyler, Jon, and Eric for more insight on how to improve your marketing strategies and build brand loyalty.
Looking for help with your marketing strategy? Be sure to head over to FidelitasDevelopment.com and drop us a line!
Timestamps
00:00 - Intro
01:07 What’s in the News | NBC Universal Launching A New Streaming Service
07:14 – Featured Guest Eric Le
08:45 - Positioning the O2 Brand
11:10 – Sampling O2 Products
14:07 – Growing the O2 Brand
17:22 – O2's Retail Strategy
19:07 – Balancing Sales and Marketing
21:11 – ROI Measurement
26:06 – Building Customer Retention
30:19 – Preferred Marketing Tools for O2
31:54 – O2's Strategy around Partnerships
39:00 – Creating Relative and a Engaging Content
41:08 - Eric's Key Takeaway
41:50 - Words of Twisdom
43:47 - Outro
What's In the News
EP 73: Regional Marketing Success with Jerome’s Furniture
In Episode 73, Tyler and Jon discuss outdoor advertising's surpassing of print ads in marketing spend over the past year. Tyler shares that marketing leaders tend to invest in out of home advertising alongside digital media as part of larger-scale branding campaigns. Of course, measuring the true impact of out of home advertising remains a challenge for marketing leaders everywhere.
Next, Tyler welcomes Jim Navarra, the Executive Vice President of Marketing at Jerome’s Furniture, onto the podcast. Jim shares some of the key factors in Jerome's success in dominating the retail furniture across Southern California. He also addresses Jerome’s marketing processes when expanding into new markets. Jim also dishes on how his team evaluates new partnership opportunities.
Tyler and Jon's Words of Twisdom feature a quote by Matthew Kovach (@MKovach) this week. Join Tyler, Jon, and Jim for more insight on how to improve your marketing strategies and establishing customer loyalty.
Looking for help with your marketing strategy? Be sure to head over to FidelitasDevelopment.com and drop us a line!
Timestamps
00:00 - Intro
01:00 – What’s in the News | Billboard Ad Sales Surpass Print Ads
05:05 – Featured Guest Jim Navarra
06:48 – Jerome's Keys to Becoming the Market Leader in Retail Furniture
08:27 – Evaluating Sponsorship Opportunities
13:18 – Building Customer Loyalty
15:56 – Jerome’s Furniture's Most Effective Marketing Channels
17:25 – Incorporating Addressable Television
18:32 – Evolving Marketing Strategies for Jerome’s Furniture
20:37 – ROI Measurement
23:45 – Jim's Biggest Marketing Challenge
25:41 – Assessing Appropriate Marketing Channels
28:55 – Email Marketing Opportunities
31:08 – Continued Market Expansion
31:53 – Assessing New Location Opportunities from a Marketing Perspective
34:07 – The Dream Shop Customer Experience
37:16 - Jim's Key Takeaway
39:18 - Words of Twisdom
41:50 - Outro
What's In the News