EP 55: Brewing Up a Great Marketing Strategy with Sudden Coffee
In episode 55 of the Lion’s Share Marketing Podcast, Tyler sits down with Josh Zloof, the CEO and Co-Founder of Sudden Coffee, to discuss building a startup. The pair cover lessons marketers can use to understand their customers, marketing efficiently, and turning initial growth into long-term success.
Before the interview, Tyler sits down with another one of Fidelitas’ PR interns, Maria, to discuss “Peelgate”, Samsung’s latest controversy around their new foldable smartphones. Tyler and Maria talk about the costs in quality control when racing to be first to market, discussing Samsung’s pitfalls, differences their competitors take in product development, and applicable PR lessons for our listeners at home.
Tyler also speaks with Josh about co-founding Sudden Coffee, an innovative company providing high-quality specialty coffee in a convenient instant form. Josh opens up about Sudden Coffee’s rebranding, including re-identifying their target customer and choosing the right brand-development partner. Tyler and Josh later dive into the importance of balancing data and storytelling when creating effective marketing campaigns.
Finally, Josh gives his key takeaway: to look outside your company for solutions and not focus solely on engineering solutions in-house. He emphasizes the value, especially with startups, in looking outward to source ideas and information for new and creative solutions.
EP 54: Sustained Marketing Success with WD-40's Garry Ridge
In Episode 54, Tyler is joined by WD-40s Garry Ridge, and the pair of CEOs geek out on all things branding, marketing, and leadership. Garry provides enlightening insights around leveraging a brand's culture for sustained marketing success.
Tyler and Garry go on to discuss the changing retail landscape, customer education, and the biggest skill set marketing leaders seem to lack today. Garry also touches on WD-40's international marketing insights and how marketing leaders can drive employee engagement.
Before the interview, Tyler and Jen discuss Google's addition of short URLs for Google My Business listings and the ensuing land grab as marketing leaders race to secure their preferred URLs, such as g.page/fidelitas.
Join Tyler, Jen, and Garry in episode 54's deep dive into sustained marketing and branding success.
Timestamps
00:00 - Intro
01:40 - What’s in the News
06:15 - Featured Guest | Garry Ridge
07:25 - Marketing Tips for Employee Engagement
08:22 - Senior Culture
10:40 - Product Innovation
12:45 - International Marketing Strategy
14:35 - Global Customer Research
18:19 - WD-40 Brand
20:00 - Agency Relationships
21:00 - What’s Working for WD-40
22:19 - Educating Customers of WD-40 Uses
24:35 - Skill sets Marketing Leaders are Lacking
26:32 - Tips for Media Interviews
29:33 - How to Maintain Brand Success
31:15 - Garry's Key Takeaway
32:05 - Outro
EP 53: Amazon vs Everybody with Samsonite’s Charlie Cole
In episode 53 of the Lion’s Share Marketing Podcast, Charlie Cole, Global Chief eCommerce Officer of Samsonite and Chief Digital Officer at Tumi, returns to talk with Tyler about eCommerce, Amazon, and the challenges of eCommerce.
If you missed Charlie’s first appearance on the podcast, go back and check out Episode 14.
Before the interview, Tyler is joined by one of Fidelitas' PR Interns, “Intern Tyler"- his parents have great taste! The pair of Tylers discuss intern Tyler’s experience at Fidelitas, what he’s learned, and where his next steps will lead. Then, the pair discuss Pinterest, its recent move to go public, its path to profitability, and what that means for marketers.
Later in the podcast, Tyler and Charlie dive into recent developments in the eCommerce space and how brands are maneuvering them. After an in-depth discussion about the impact of Amazon on merchants, Tyler and Charlie discuss Instagram’s movement into direct eCommerce and how it will affect both brands and the user experience. Charlie then gives some insight into how to leverage AI for better sales and customer retention.
Finally, Charlie gives his key takeaway, reminding listeners that data is not a strategy. As useful as data can be, it is only as valuable as the actions the data helps you reach.
Join Tyler, Intern Tyler, and Charlie Cole in this dynamic conversation around digital marketing and eCommerce strategy.
Timestamps
00:00 - Intro
01:28 – Intern Tyler
02:30 – What’s in the News
10:58 – Featured Guest | Charlie Cole
11:42 – Changes to the Marketing Landscape
12:05 – Amazon
26:00 – Instagram's Product Checkout Functionality
31:59 – Leveraging AI
34:27 – Charlie's eCommerce Hot Take
38:28 - Key Takeaway
40:15 – Outro
EP 52: Flipping the Script with Oren Klaff
Another popular guest returns to the Lion's Share Marketing Podcast in Episode 52 as Oren Klaff, Author of Pitch Anything, returns to the studio at Fidelitas Headquarters for a one-on-one conversation with Tyler about pitching, framing, and flipping the script.
If you missed Oren's first appearance on the podcast, we strongly recommend listening to it first here.
Tyler and Oren take a deep dive into advanced pitch tactics that will serve marketing leaders well, plus Oren dishes on his upcoming book, Flip the Script. Oren also discusses his strategy for analyzing the marketing angle of investment deals at his firm, Intersection Capital.
Before the interview, Moises fills in for Jen and talks with Tyler about the future of advertising and voice. Google has already begun testing the implementation of local ads on the Google Home device. Tyler and Moises discuss future opportunities for advertisers with a focus on maintaining the user experience (chalk that one up to a skeptical "we'll see", for those of you scoring at home).
By the way- have you left us a review yet? If not, we'd be honored if you did!
Timestamps
00:00 - Intro
01:38 - What's in the News | Ads for Google Home and Amazon Echo
06:57 - Featured Guest | Oren Klaff
07:33 - Winter Is Coming
12:02 - Time is of the Essence
15:01 - A New Frame
16:50 - Being Out-Framed in a Pitch
24:17 - Controlling Email Conversations
28:04 - Biggest Fear When Working a Deal
31:05 - Flipping the Script
34:35 - Telling a Great Story During a Pitch
41:21 - Webinar Methodology
44:17 - Oren's Upcoming Book
45:47 - Key Takeaway
49:51 - Outro