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Lion's Share Marketing Podcast

Discover how brands are creating marketing wins and moving the needle with their marketing strategies.
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Now displaying: April, 2018
Apr 23, 2018

LSMP 30: Growing Your Email List with the Hustle's Sam Parr

In Episode 30, Sam Parr, Founder and CEO of The Hustle, shares his expertise on marketing a brand to a specific audience.

Sam Parr starts off by explaining what The Hustle is all about, and the ways he is looking towards expanding his brand. He shares his experience building the brand from scratch and how to better engage an established audience. 

Sam shares his insights on growing The Hustle’s email database and discusses the importance of knowing one's numbers in order to operate efficiently. He speaks about unusual findings regarding the behavior of subscribers, as well as the process of extending content that is true and pleasing to its audience. Tyler and Sam continue the conversation about the topic of training methods and how the ultimate key to success is hiring talented people. 

Later, Sam discusses the criteria for choosing brand partnerships and why some are proven to be more successful than others. He shares The Hustle’s goal of reaching one million subscribers in this upcoming year, as well as launching a handful of subscription products in order to build the next great media company.

Sam concludes the conversation by providing his key marketing advice, which is to write as one speaks, and not overthink their writing. 

Join Tyler, Andy, and Sam in this conversation on all things The Hustle, and how to grow your email list. 

Timestamps

00:00 – Intro
02:59 – What’s In the News | Mark Zuckerberg and Facebook
17:19 – Featured Guests Intro | Sam Parr
17:28 – The Hustle
18:19 – How the Hustle is Expanding
19:34 – The Hustle’s Big Break
21:10 – Growing Your Email List
23:20 – Unusual Subscriber Behavior
25:02 – Specific Training Method
28:03 – Brand Partnerships
29:37 – Tips For Creating Engaging Content
32:37 – Marketing Opportunities 
36:37 – What’s Next For The Hustle
37:15 – Key Take Away
40:23 – Outro

Featured Guest | Sam Parr
 
 
IRCE - CHICAGO: https://www.irce.com 
 
10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18

Lion’s Share Marketing Podcast

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Apr 1, 2018
Ep 29: Thinking Outside the Subscription Box | Kevin Tighe
 
In Episode 29, Kyle Tighe, Co-Founder and CEO of Surf Shop Box, discusses various marketing strategies to create brand awareness and Surf Shop Box's unique subscription model. He shares his insight on building a brand from scratch, establishing partnerships, and marketing to two different target audiences
 
Kyle begins by providing background information on Surf Shop Box and how the business operates. He shares that building relationships with both established and emerging brands presents efficient marketing for the businesses while exposing customers to a variety of quality surf apparel. 
 
Tyler and Kyle also discuss different acquisition channels that work best for Surf Shop Box, including the use of influencer marketing on Facebook and Instagram. In regards to the subscription model, Kyle advises listeners to discover what's most effective for both the company and its customers. 
 
The conversation wraps up with Kyle sharing his key takeawaysubscription commerce is an extremely powerful business model. Overall, Kyle explains that there are many opportunities for marketing leaders to apply this concept to their own businesses.
 
Join Tyler, Michelle, and Kyle in this conversation about their subscription box model as they explain how Surf Shop Box implements its own unique strategies. 
 
Timestamps

00:00 – Intro
00:53 – What’s In the News | Google’s Mobile-First Index 
03:44 – Featured Guests Intro | Kevin Tighe 
03:53 – Surf Shop Box
06:06 – Subscription Box Model
11:08 – Building a Brand from Scratch 
13:55 – Niche Marketing 
17:08 – Acquisition Channels 
17:50 – Measuring the Success of Influencer Marketing
21:15 – 2018 IRCE 
22:08 - KPIs
24:50 – Minimizing Churn 
30:40 – Conversion Rate Optimization 
33:26 – How to get Surf Shop Box’s message Across to Customers 
34:24 – Possible Rebrand of Surf Shop Box 
37:12 – Key Take Away
40:42 – Outro
 
Featured Guest | Kevin Tighe
surfshopbox.com - Code LIONSHARE for $20 Off
 
 
IRCE - CHICAGOhttps://www.irce.com 
 
10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18

Lion’s Share Marketing Podcast

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
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