Ep 26: Munching on Marketing Advice with Andy Mackensen
In Episode 26, Co-founder and CMO of SnackNation, Andy Mackensen takes us through the rise of SnackNation and the challenges that he faced launching the company. With his expertise in entrepreneurship, Andy shares insight on building trust with customers, using content marketing to 10X your business, and how strategic partnerships play a huge role in business growth.
Andy begins by giving background on SnackNation and what the roots of the business. He shares how building relationships with leaders in business creates strategic partnerships that benefit both parties. Further on in the conversation, Andy gives us his insight on what has worked for SnackNation so far in 2018 and the challenges the subscription-based brand faces with growth.
Andy and Tyler discuss the topic of building and managing personal brands and where Andy has placed his focus. Andy also gives listeners advice on common conversion rate optimization mistakes to avoid. Andy leaves us with a key takeaway of staying ahead of the marketing game and focusing on the strategies that are timeless.
Join Tyler and Michelle in this episode on how to 10X your business with content marketing, strategic partnerships, and lead scoring best practices. Don’t forget to sign up for your SHHNAACKS!
Time Stamps
00:00 – Intro
00:53 – What’s In the News | Gmail Announcement
04:52 – Andy Mackensen
05:25 – Snack Nation
06:30 – How Snack Nation Began its Success
08:42 – Dollar Snack Club
09:37 – Building Trust With Customers
10:47 – 10X Content Marketing
14:10 – Testimonials from Customers
16:19 – Strategic Partnerships
22:47 – What is Working in 2018
24:10 – Challenges in Growth
27:00 – Building and Managing Personal Brand
27:56 - Common Conversion Rate Optimization Mistakes
29:23 - Building Relationships with Podcasts
30:41 - Best Practices in Lead Scoring
34:19 - Key Takeaway
36:30 - Outro
Featured Guest
Andy Mackensen | Co-Founder and CMO at SnackNation
Free Sample Box | SnackNation.com
SnackNation.com/tcoffice
SnackNation.com/tchome
Lion’s Share Marketing Podcast
Music