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Lion's Share Marketing Podcast

Discover how brands are creating marketing wins and moving the needle with their marketing strategies.
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Now displaying: March, 2018
Mar 26, 2018

Ep 28: Making Email Marketing Personal | Ryan Hofmann

In Episode 28, Ryan Hofmann, Listrak's Vice President of Strategic Market Solutions, shares his expertise on email marketing and personalization trends. 
 
Ryan kicks starts off by explaining what Listrak is all about and what makes it unique in comparison with other platforms. He describeemail as the major backbone of digital marketing and explains how utilizing it correctly can set your brand apart and bring in profits. Tyler and Ryan also dive into the topic of SMS and email messaging and the growth it has made since first appearing on the marketing scene back in 2003. Ryan also gives great insight on the difference between segmentation and personalization. 
 
Ryan dishes on how Listrak will begin to implement AI into their platform and how AI is not something to move away from, but actually move towards. Ryan also reveals new features that are available for customers in 2018 and how it will benefit marketers. Further on in the episode, Ryan and Tyler discuss how building your customer list can be cumbersome, but Ryan gives great advice on how to build your list from scratch- the right way. Ryan finishes the episode with some great advice on testing, simply stating that “Testing is Investing. Taking time to test properly will lead to better results over time, allowing marketing leaders to invest in what works. 
 
Join Tyler and Michelle in this episode on email marketing, how to build your email list from scratch, and how Listrak will be implementing AI. 
 
Timestamps
 
00:00 – Intro
01:00 – What’s In the News | Facebook and Streaming   
06:40 – Featured Guests Intro | Ryan Hofmann 
07:25 – Listrak
09:00 – What Makes Listrak Unique 
11:18 – Email: The Backbone of Digital Marketing
14:50 – SMS and Email Messaging
18:39 – Segmentation and Personalization 
24:23 – Mistakes from Email Marketers 
29:12 – AI and Listrak 
37:05 – New Features for Customers 
42:52 – Building Your List from Scratch
46:45 – Rules of Engagement 
52:19 – Key Take Away
56:10 – Outro
 
Featured Guest | Ryan Hofmann
 
 
IRCE - CHICAGOhttps://www.irce.com 
 
10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18

Lion’s Share Marketing Podcast

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Mar 9, 2018
In Episode 27, Nick James, a business mentor and creator of Expert Empires, shares his journey of how Expert Empires began and the unique conferences that it brings to the UK each yearNick has hosted the likes of Grant Cardone and Ryan Deis from Digital Marketer, but he earned his way to the top through hard work and hustle. Nick takes us through the challenges and successes he’s endured. 
 
Nick starts us off on explaining where the idea came from to start Expert Empires. He tells us that from a young age he was already interested in event promotion and it sparked him to continue down this path. He goes on to  discuss how building your own brand authority is a key to success when creating an event with industry thought leaders. Nick dishes on his Bums on Seats Bootcamp and how effective that event has been for his brand authority. 
 
Nick and Tyler discuss the topic of starting an event from scratch, what that entails and how tough it really is no matter how easy it looks. Tyler and Nick cover some of the mistakes to avoid in event marketing, and both give great insights from their past endeavors.
 
Join Tyler and Michelle in this episode on building brand authority, SMS marketing tactics and mastering event marketing.  
 
Timestamps
 
00:00 – Intro
00:48 – What’s In the News | Delta & the Olympic Team  
05:50 – Featured Guest Intro | Nick James 
06:19 – Expert Empires 
08:09 – Event Promotion 
09:10 – Building Own Brand Authority
10:50 – Secrets to Success 
13:32 – Bums On Seats Bootcamp 
14:40 – Difference in Marketing between UK and USA
16:07 – What's Working
19:26 - IRCE
21:52 – Starting an Event From Scratch 
24:29 – Mistakes to Avoid
26:47 – Key Take Away
27:40 – Outro
 
Featured Guest
Nick James  | Business Mentor and Creator at Expert Empires 
 
IRCE - CHICAGOhttps://www.irce.com 
 
10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18

Lion’s Share Marketing Podcast

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
Mar 2, 2018
Ep 26: Munching on Marketing Advice with Andy Mackensen 
 
In Episode 26, Co-founder and CMO of SnackNation, Andy Mackensen takes us through the rise of SnackNation and the challenges that he faced launching the company. With his expertise in entrepreneurship, Andy shares insight on building trust with customers, using content marketing to 10X your business, and how strategic partnerships play a huge role in business growth. 
 
Andy begins by giving background on SnackNation and what the roots of the business. He shares how building relationships with leaders in business creates strategic partnerships that benefit both parties. Further on in the conversationAndy gives us his insight on what has worked for SnackNation so far in 2018 and the challenges the subscription-based brand faces with growth. 
 
Andy and Tyler discuss the topic of building and managing personal brands and where Andy has placed his focus. Andy also gives listeners advice on common conversion rate optimization mistakes to avoid. Andy leaves us with a key takeaway of staying ahead of the marketing game and focusing on the strategies that are timeless. 
 
Join Tyler and Michelle in this episode on how to 10X your business with content marketing, strategic partnerships, and  lead scoring best practices. Don’t forget to sign up for your SHHNAACKS! 
 
Time Stamps 
 
00:00 – Intro
00:53 – What’s In the News | Gmail Announcement 
04:52 – Andy Mackensen
05:25 – Snack Nation 
06:30 – How Snack Nation Began its Success  
08:42 – Dollar Snack Club
09:37 – Building Trust With Customers
10:47 – 10X Content Marketing 
14:10 – Testimonials from Customers  
16:19 – Strategic Partnerships 
22:47 – What is Working in 2018 
24:10 – Challenges in Growth 
27:00 – Building and Managing Personal Brand 
27:56 - Common Conversion Rate Optimization Mistakes  
29:23 - Building Relationships with Podcasts 
30:41 - Best Practices in Lead Scoring 
34:19 - Key Takeaway 
36:30 - Outro
 
Featured Guest
Andy Mackensen  | Co-Founder and CMO at SnackNation
 
Free Sample Box | SnackNation.com
SnackNation.com/tcoffice 
SnackNation.com/tchome
 

Lion’s Share Marketing Podcast

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes
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