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Now displaying: January, 2018

Ep 24: eCommerce Trends and Tips | Andrea Ward 0

Jan 11, 2018

Ep 24: eCommerce Trends and Tips | Andrea Ward

In Episode 24, Andrea Ward, Magento's Chief Marketing Officer, shares excellent insight on several ecommerce and marketing topics. Andrea speaks on Magento and it’s marketing strategies, Amazon being a product gateway for many eCommerce businesses, and what’s next for Ecommerce Marketing.

Andrea begins the conversation by sharing her path to Magento and about the company's culture. With her extensive expertise and previous experience at Oracle, she also speaks on the her first moments at Magento and early successes. Andrea believes in staying ahead of the curve by studying her competition’s trends and strategies.

Tyler and Andrea also talk about Amazon and why businesses should view the platform as a tool instead of competition. Tyler and Andrea go on to discuss the importance of great content and how a well-thought out, informative blog post is more impactful than a blog with content that lacks depth and leads nowhere. Andrea shares her marketing goals for the coming year and tells us what’s next for Ecommerce marketing.

The conversation ends with Andrea’s insightful advice on how eCommerce is changing rapidly. The right platform is key to a company’s Ecommerce success, and Andrea explains that Magento has a passion for providing customers with the best tools to grow their businesses.

Join Tyler, Michelle, and Andrea in this conversation on Magento’s Business Intelligence, what’s next for eMarketing, and what Marketing strategies to take on in 2018.

Timestamps

00:00 – Intro

00:52 – What’s in the News | H&M's No Good, Very Bad Day

04:45 – Featured Guest Intro | Andrea Ward

05:06 – Andrea Ward and Magento

05:50 – Marketing Challenges: From Oracle to Magento

07:15 – Repositioning the Magento Brand

08:20 – Building Magento’s Marketing Strategy

10:35 – Magento’s Business Intelligence

11:45 – Early Successes - Kicks USA

13:23 – Staying Ahead of the Competition

16:12 – Amazon: Product Gateway

18:32 – Magento Commerce

22:15 – FAQs to Blog Articles

25:44 – Marketing Goals for 2018

27:38 - Biggest Missed Marketing Opportunity in Ecommerce

28:50 - What’s Next for Ecommerce Marketing

29:59 - Magento Community and Brand Growth

33:14 - Events and Marketing Strategies

35:15 - 2018 IRCE Conference

36:22 - Pop Up Shops and Retail Brands

38:00 - Magento Advantages Over Competitors

40:55 - Re-Platforming Advice

44:13 - Key Take Away

45:15 - Outro

Featured Guest

Andrea Ward | Chief Marketing Officer at Magento

Twitter

IRCE - CHICAGO: https://www.irce.com

10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018. Code: LIONS18

Lion’s Share Marketing Podcast

Learn More About Tyler & Kyle

Music

Intro Music – Colony House – Buy “2:20” on iTunes

Outro Music – Skillet – Buy “Lions” on iTunes

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Ep 23: The OIA Is A Marketing Force | Gareth Martins and Alex Lemley 0

Jan 2, 2018

Ep 23: The OIA Is A Marketing Force | Gareth Martins and Alex Lemley

In Episode 23, Gareth Martins, Director of Marketing and Alex Lemley, Marketing Manager at the Outdoor Industry Association, discuss their roles at Outdoor Industry Association. Both Gareth and Alex share insight into the OIA and it’s purpose. The pair goes on to discuss Outdoor Retailer's signature event in 2018 and talk about social media strategies that have worked for them.

Gareth and Alex start off by sharing what the Outdoor Industry Association is all about and how impactful the organization is in regards to helping preserve public lands and monuments. They speak on the Together We’re a Force campaign and how that has led outdoor retailers and organizations to rally together around the issue of public land preservation.

Tyler, Gareth and Alex also discuss the Outdoor Retail Event in 2018 that will be held in Denver for the first time. They talk about the events leading up to moving the OR show from Salt Lake City and how it has gained a lot of interest from those who are attending. Gareth and Alex also speak on the digital marketing and social media strategy that they have implemented this year and how they have seen positive results from it, along with some of the OIA’s marketing goals for 2018.

Gareth and Alex end the conversation by giving key advice on always considering what you want to accomplish through marketing efforts, as well as knowing it is important to be relatable with the person you are targeting on the flip side of an email campaign.

Join Tyler, Michelle, Gareth, and Alex in this conversation about the OIA and how they're leveraging marketing to enhance their impact on the outdoor industry.

00:00 – Intro

00:54 – What’s in the News | Patagonia suing President Trump

04:56 – Featured Guests Intro | Gareth and Alex

05:40 – Gareth and Alex’s role at the OIA

06:03 – What is the OIA and it’s Purpose

08:43 – Together We Are A Force Campaign

09:45 – Leveraging Cause Marketing

11:46 – Antiquities Act: Protect Public Land and Monuments

12:58 – IRCE 2018 Conference

14:05 - Outdoor Retail Event 2018

15:34 – Challenges in Moving OR Show to Denver

16:55 – Digital Marketing and Social Media Strategy

18:07 – Biggest Marketing Challenges

19:19 – OIA Marketing Goals for 2018

24:08 – Key Take Away