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Now displaying: September, 2017

Ep 18: Marketing Startups: The Investor's Point of View | Ashok Kamal 0

Sep 29, 2017

Marketing Startups: The Investor's Point of View with Ashok Kamal

In Episode 18, Ashok Kamal, Executive Director at Tech Coast Angels, elaborates on the topic of marketing startups and gives listeners quality advice of customer acquisition, having a great marketing plan, as well as ground rules of marketing. Ashok discusses several key points from an investor’s viewpoint.

Ashok opens the conversation by explaining his role at Tech Coast Angels and talks about what a great marketing plan looks like. With his experience in several organizations, Ashok also brings to light the most common marketing mistakes that plague startups. Ashok continues on about ground rules of marketing startups and best practices.

Tyler and Ashok also discuss due diligence and how professionals must manage their personal brands and reputations as well. They share that as founders and leaders, you are “the brand”, and people recognize and label your brand through your leadership, teams, and collective output. Ashok shares great advice about investing in personal values and finding companies that positively impact the world.

Ashok ends the conversation with his statement that “Traction trumps All." He shares that as founder, you are first and foremost a marketer. Early stage startups must show their worth and credibility; at the end of the day marketing leaders have to prove traction in order to increase demand.

Join Tyler and Michelle in this conversation of what makes a great marketing plan and the "secret sauce" to marketing startups.

Time Stamps

00:00 – Intro
00:51 – What’s in the News | Social Media, LinkedIn
06:22 – Featured Guest Intro | Ashok Kamal
07:22 – Ashok and Tech Coast Angels
11:50 – Marketing Startups and Customer Acquisition
13:38 – Great Marketing Plan
15:25 – Startup Wins in Marketing
17:08 – Biggest Mistake in Marketing Startups
21:34 – Ground Rules and Best Practices
23:08 – What’s the Secret Sauce?
25:05 – Due Diligence
28:26 – Professional Values
31:12 – Marketing Tech Coast Angels
33:50 – Key Take Away
34:55 – Keep in Touch
36:09 – Outro

Featured Guest

Ashok Kamal | Executive Director - Tech Coast Angels

Lion’s Share Marketing Podcast

Learn More About Tyler & Kyle

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes

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Ep:17 Kicking Around eCommerce Marketing with Puma | Paul Dailey 0

Sep 19, 2017

In Episode 17, Paul Dailey, Puma’s Senior Manager of Global Brand Marketing, gives us great insight on the impact of global marketing, how to successfully run a marketing campaign as well as integrating retail with eCommerce. With his expertise and leadership in Commercial Marketing, Paul explains the importance of global ambassadors and the relationship between customers and celebrity icons.

Paul discusses the future of eCommerce and several other great topics, including his role at Puma, and dives deeper into commercial marketing and the history of the Puma brand. He explains how collaborating with celebrities creates a culture for Puma’s audience that stimulates how customers purchase their product. Paul elaborates by talking about “On Ground Influencers” and how being mindful of customer groups is key.
Paul and Tyler also discuss the growth in building relationships with agency partners and how the two can be a great source for each other. Paul shares great advice about "simplifying the explanation" to customers and what keeps his mind spinning with eCommerce Marketing.

Paul wraps things up with insight on the eCommerce industry and what it will look like in a few years. He shares how, in this industry, it is an ever-evolving cost to learn and that as marketers, we need to grasp the concept that we will never have all the answers but should look toward the goal of understanding our customers through intentional relationships.

Join Tyler and Kyle in this conversation of Commercial/Global Marketing and making the most of successful marketing campaigns.

01:15 – What’s in the News | Popup Ads and Google Ad Experience
10:55 – Featured Guest Intro | Paul Dailey
11:10 – Paul's Role at Puma
12:05 – Commercial Marketing and Brand History
15:25 – Making the Most of Collaboration with Global Celebrities
17:10 – Ambassadors and Puma
19:30 – On Ground Influencers
22:23 – Building the Team at Puma
26:24 – Being Mindful of Customer Groups
29:20 – Successful Marketing Campaigns
35:02 – It’s About the Customer
37:18 – Integrating Retail with eCommerce
40:55 – Building Relationships with Agency Partners
44:40 – How Can an Agency be Better
47:25 – Simplify the Explanation
49:27 – What Keeps You Up At Night?
51:55 – eCommerce: 2 Years from Now
55:12 – Key Take Away
58:06 – Keep in Touch with Pauly Dailey
1:01 – Kyle’s Announcement

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